Marketing is the essence of any sales position, and when one is a marketer that position never needs to terminate.  As of January 1, the Kuney Todaro Team will be transformed.  There will be a Buliung Todaro Team as one entity; and there will be Lorraine Kuney, as an individual entity. The Buliung Todaro Team leaders are Eric Buliung and Tammy Todaro, and I will be the marketing agent for both Lorraine Kuney and the Buliung Todaro Team.  Yes, my plate is very full.  That’s double marketing on many different platforms.The saving grace is that they each have a separate area of focus.  Eric and Tammy are concentrating on securing land and builders; and Lorraine is focused on listing resale properties.  I’m marketing two separate scenarios on many different platforms.Marketing is a job that... 11/05/2015

 Searching for the "Best Agent" to call for a Free Market Analysis? The chart tells the story in Black and White with a Yellow, Blue and Green variety!! Why call #2 or #3 when you can have #1?  This #1 agent has maintained that status for over 10 years.   The chart displays the closed transactions in Franklin MA.  There is a significant difference in how Lorraine Kuney works, compared to all other real estate agents in Franklin MA.   Lorraine has a marketing agent who produces all of her marketing including online and offline.  Lorraine can focus 100% on servicing your listing.  Lorraine has the time to devote fully to promoting your home while networking with potential buyers and their agents.   Barbara Todaro is the marketing agent for Lorraine Kuney, and it's not typical for a market... 11/05/2015

  Luxury Franklin Condo For Sale OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $400,000 Condominium Main Features 2 Bedrooms2 Bathrooms1 Half BathroomsInterior: 2,389 sqftYear Built: 2010MLS #: 71927613 Location 512 Eagles Nest WayUnit 512Franklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com     Listed by: Susan Morrison Our recent listings Luxury Franklin Condo For SaleContemporary Home For SaleWater View Franklin Single FamilyBeautiful New Construction Single FamilyMulti-Family Franklin Home For Sale Subscribe to our listing feed Nearby properties for sale 11/04/2015

Print marketing is a significant contributor to our marketing plan. We participate with a full page ad that displays a sample of our latest listings and the new status of several of them.  This newspaper is known as “Local Town Pages” and it’s mailed to every home and business in the town of Franklin MA.  This is a monthly newspaper and people DO read it because it’s mailed. It’s not thrown on the lawn or the driveway.Local print advertising works because everyone wants to know what’s happening in their town. Everyone needs to be connected not only with world news but also with local news.  Even those who are not interested in buying or selling are interested in the value of real estate in their town, especially if they are homeowners.In my opinion, every type of marketing will work if ... 10/09/2015

This chart is a display of the top three real estate offices selling Franklin MA homes.  The top real estate office for closed transactions in Franklin MA is RE/MAX Executive Realty in Franklin with 92 closed homes to this date in 2015. An office is as good as the agents who work there, and RE/MAX Executive Realty has the top agents in the area on their roster.  The top team in Franklin; #3 in Massachusetts; and #4 in New England for 2014 was “The Kuney-Todaro Team.”  If you’re thinking of selling your Franklin MA home, call them at 508-520-9881 for a Free Market Analysis.  They are the “most frequently hired team in Franklin.”  You’ll be glad you called them!!! ************************************************* This representation is based on data provided by MLS-PIN who does not guaran... 10/06/2015

Chestnut Ridge Condos for Sale in Franklin Michael Mahoney of Keller Williams Realty reviews Chestnut Ridge Condos in Franklin.  Today's post will include the most recent sales in 2015. 11 units sold in The Chestnut Ridge Condo complex in 2015.  To give you some perspective on the sales, we will share some of the commonalities of these 11 units.On average, the units were all three bedroom units with three bathrooms.  The average size of the 11 units sold was just slightly over 2000 square feet.  The units sold off at approximately $354.00 per square foot.  The average asking price per square foot was $361.00.All the units sold came with at least one garage space and in some instances the units had two garage spaces.These 11 condos sold in the Chestnut Ridge Complex took approximately 70... 10/05/2015

 The quality of every real estate office is as good as the agents who work there.  With RE/MAX Executive Realty, it’s not too difficult to see that the office has the “cream of the crop” of real estates agents in Franklin MA.  RE/MAX Executive Realty leads the way, and The Kuney-Todaro Team is the “#1 team in Franklin’s #1 office.”Thinking of selling your Franklin MA home, call 508-520-9881 for a Free Market Analysis?  Our team members are listing agents, and we are well-versed in representing the seller.  Call and set an appointment to interview one of the team members.  You’ll be glad you did!! 10/05/2015

Where has the time gone?  It was 6 years ago from September 30 that I joined ActiveRain.  In 2009, the market in Franklin MA had tanked, and the phones were not ringing.  We had 4 subdivisions that needed to be sold, to satisfy the banks and save our builders!I work at the same firm, RE/MAX Executive Realty, as Bill Gassett, and my question to the broker/owner, Bill Wright, was “how is Bill Gassett continuing to get business?” The answer was he’s blogging on ActiveRain.Of course, my next question was “what is blogging?” I had no idea how to blog. The answer was, “It’s writing.”  Well, I love to write, and from there, I joined.  Of course, I didn’t mention that I was technology challenged to the point of paying in full twice to join. Of course, they did find that error immediately, and t... 09/29/2015

Water View Franklin Single Family OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $325,000 Single Family Home Main Features 3 Bedrooms2 BathroomsInterior: 1,600 sqftLot: 6,365 sqftYear Built: 1960MLS #: 71905054 Location 32 Uncas Brook RowFranklin, MA 02038USA Susan M Morrison (617) 686-8178susan.morrison1@comcast.nethttp://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Water View Franklin Single FamilyBeautiful New Construction Single FamilyMulti-Family Franklin Home For SaleOne-of-a-Kind Single Family HomeSingle Family Residential for $499,000 in Franklin, MA Subscribe to our listing feed Nearby properties for sale 09/16/2015

This is a chart that displays the Active Single Family homes in the town of Franklin MA.  As you can see, there are only 69 resale homes available for sale in a town that has 7,650 single family homes.  We are in an extreme seller’s market, and buyers are waiting for more inventory to surface.The current active listings are priced in a range that starts with a low of $154,900 to the most expensive home with a price of $2,295,000.  The average list price in Franklin MA is $569,118.If you are thinking of selling your Franklin MA home, call Tammy Todaro of The Kuney-Todaro Team at 508-277-2977 for a Free Market Analysis.  Tammy is a top producing real estate agent in Franklin, and once you meet with her, you’ll fully understand why homeowners call her and refer their friends and family to ... 09/13/2015

This is our monthly full page newspaper ad that runs in The Local Town Pages in Franklin MA.  I never miss a month, and I love print marketing.  It gives us a "big bang for our buck," and we can't ask for much more than that from our offline marketing.  We receive listing calls in response to our offer of a Free Market Analysis.  Most real estate agents are not excited about print marketing, and that's a blessing to me and my team members.  It sets us aside from all of the others. Just as direct mail marketing works well for us, this monthly newspaper is mailed to every home and business in the town of Franklin.  The cost is reasonable and the results make all of us smile.  Just take a glance at our agent photos!!!!!!!!!!!!  One smile is more sparkling than the next....  09/10/2015

My favorite marketing sources and preferred groups to support are school athletic programs.  Every year I purchase a full page ad in the game programs for each sport that is offered to girls and boys at Franklin High School.  This is the full page ad that will help support the FHS Girls Ice Hockey Team, and this year Maddie Hinckley, the daughter of Renee Hinckley in our marketing department, is a member of that team. Supporting local athletic groups in our school system is my favorite source for donations.  School athletic programs are always the first budget item to be slashed.  Some sports now require parents to pay for the activity, and many parents are not able to do that within their household budget. Donations go a long way in helping kids enjoy the benefits of competitive sports... 09/09/2015

The top producing real estate agent for closed single family transactions in the town of Franklin MA is Lorraine Kuney of The Kuney-Todaro Team of RE/MAX Executive Realty.  Lorraine's production is almost double what the next two agents in line have produced in this very difficult market.  The town of Franklin MA is experiencing an extreme seller's market and the demand for inventory is intense.If you are thinking of selling your Franklin MA home, call Lorraine Kuney at 508-380-9938 for a Free Market Analysis.  You'll be glad you did!!!!************************************************************************This representaion is based o data provided by MLS-PIN who does not guarantee the accuracy and the data may not reflect all real estate activity. 08/31/2015

This chart reflects the top three real estate offices listing Franklin MA homes.  The top real estate office is RE/MAX Executive Realty in Franklin with almost twice the production of the next two offices.  If you are thinking of selling your Franklin MA home, call The Kuney-Todaro Team at 508-520-9881 for your Free Market Analysis.  You'll be glad you called us!!!*********************************************************************This representation is based o data provide by MLS-PIN who does not guarantee the accuray and the data may not reflect all real estate activity. 08/31/2015

This is a chart of the top three real estate offices that have closed the most Franklin MA homes in 2015.  The top real estate office is RE/MAX Executive Realty with 77 closed transactions in Franklin.  RE/MAX Executive continues to lead the way in that marketplace.If you are thinking of selling your Franklin MA home, call The Kuney-Todaro Team at 508-520-9881.  The town of Franklin is experiencing an extreme sellers' market and there is great demand for fresh inventory.  You'll be glad you called us!!!*****************************************************************This representation is based on data provided by MLS-PIN who does not guarantee the accuracy and the data may not reflect all real estate activity. 08/31/2015

 We perform many tasks that reflect our personality.  We maintain the condition of our home to mirror us; we keep our vehicles in a condition that reflects us; we cook, eat, exercise and dress in a fashion that reflects our persona.  Business is the other side of our lives.  It, too, is a reflection of our nature.  The way we deal with buyers and sellers tells us a lot about us.  The methods that we use to market reflect our thinking and are indicative of our philosophy of our business.Marketing requires time, and one needs to not only be focused but have the time set aside to think properly, in order to produce quality marketing.  Whether it be online or offline marketing, time management plays a critical role with marketing.  Time management is a reflection of the organizational skill... 08/24/2015

As we wrap up today’s closing at 7 Amy’s Way in Franklin MA, the “home stretch” of marketing is in our vision!!  The final status change has been posted on ActiveRain, and Lorraine snapped a photo of her sellers with smiles galore.  A blog post with that last photo of the sellers in front of their home will be posted on many platforms today.  Direct mail marketing will wrap up the offline marketing with this postcard being mailed to 2,000 homeowners in Franklin.  This is our “last ditch effort” to draw out the next fresh listing.  Yes, we spread the word that “we can do this for you, too!!”Every listing has marketing from the day the ink is on the listing contract to the day the sellers have their money in hand.  We wring it out.  If there’s a drop left, that means I missed a beat.  How... 08/20/2015

There are no guarantees in marketing.  It can be very expensive with little or NO return.  I’m of the mindset that ALL methods of marketing work, when done consistently and in a proper fashion.  I’m also of the mentality that a successful marketing piece needs to reflect the expected results.  The size of the piece is in direct proportion to the result that the marketer has for a goal. A full page newspaper ad, as an example, will far exceed the results one reaps from a small block ad.  A direct mail marketing campaign that lands at 25 homes will certainly not compete with a mass mailing of 2,500 homes.  This holds true for online marketing, as well.  We are listing agents, and most of our business comes from offline marketing.  However, I market diligently online in search of fresh lis... 08/19/2015

Print marketing is one of the many marketing methods that I use.  Most feel that there is no place in real estate marketing for print.  People still read and not everyone reads online.  There are still people who enjoy holding a newspaper and flipping the pages.  There are people who like to relax with a newspaper and focus on what’s in print.People enjoy reading the real estate page of a newspaper.  They scan the ads, and those who are serious buyers and/or sellers will pay attention and read each ad.  We are listing agents, and we have been told by many of our sellers that they have followed our marketing, online and offline, for a few months prior to calling us for a listing presentation.  We market online and offline to buyers, and we assume that they all have their own agents.Our m... 08/18/2015

Another one sold by Lorraine Kuney of The Kuney-Todaro Team of RE/MAX Executive Realty.  The expanded cape at 8 Briarwood Road in Franklin MA closed today for $460,000.  Lorraine Kuney was the buyer’s agent for this transactions, and the new family for 8 Briarwood Road was photographed during their walk-through last evening.This lovely cape style home offers 8 rooms with 3 bedrooms and two full bathrooms.  This home boasts hardwoods, tile, granite counters, fireplace and is located in a wonderful neighborhood.  If anyone is thinking of buying a Franklin MA home or selling their Franklin MA home, call Lorraine Kuney at 508-380-9938.  You’ll have smiles just as the happy clients in the photo. Congratulations to Lorraine Kuney and her fortunate clients. 08/13/2015