This is my full page newspaper ad for the month of April. It's an update of a small sample of new listings; pending sales; and coming soon. This newspaper is delivered to every mailbox in the town of Franklin MA, and people read it.  We had another listing call from it this week.  We make money every month on PRINT MARKETING.  Notice the logo for the Todaro Team....that was from a comment made by Paul S. Henderson, REALTOR®, Broker, Tacoma Washington ....ActiveRain has soooo many nice benefits, and I take advantage of as many as possible. Thanks so much, Paul....you're the best!!  03/04/2016

It's always a happy moment when I can give a "shout out" for those for whom I market, and this is one of those moments. 2016 is off to a roaring start for The Todaro Team of Re/Max Executive Realty, and RE/MAX of New England is adding to their achievements.It was announced today that The Todaro Team, Tammy Todaro, team leader, ranked #22 on the Top 25 Teams in NEW ENGLAND. They are Team #22 within a six state area!!!Congratulations, Tammy, and keep those stats coming.     03/02/2016

Franklin Mass Condos Sold in January 2016      In the Town of Franklin Massachusetts for the month of January 2016, there were  5 closed condo sales. Although there were few sales, the market prices went crazy and condos sold quickly. I will share stats with you at the bottom of this post.  Condos were selling in half the time       The average sales price of these condos was $242,504.  These condos took on average only 46 days to receive and offer.  The source for my post today is MLSPIN.Least Expensive Condo Sold in Franklin MA for the Month     The lease expensive condo sold for the month of January was located at 98 Highwood Drive. This two bedroom condominium listed for 199,900 and sold for $203,500. This unit was a ranch style which would greatly benefit someone looking to live on... 03/01/2016

 The first two months of 2016 are finished, and the statistics from MLS on agent and team ranking are available.  According to MLS-PIN, The Todaro Team of RE/MAX Executive Realty rank as follows: #1 in market share for Closed Single Family Homes in Franklin MA#1 for listing Single Family Homes in Franklin MA#1 for market share within the RE/MAX Executive Office in Franklin#1 for market share within the RE/MAX Executive Firm (6 offices) The Todaro Team members are Andy Paleologos, Melissa DeVito and  Tammy Todaro.  They’re off to a very strong start in 2016, and they can be reached at 508-277-2977 for a Free Market Analysis.  *****************************************This representation is based on data provided by MLS-PIN who does not guarantee the accuracy and the data may not reflect a... 02/29/2016

Along with every closing and/or series of closings, there is online and offline marketing produced like "clockwork."  We never miss a beat, and both methods of marketing are integrated.  Whether the transaction is a listing or a sale, where the agents are buyer agents for their sellers, marketing is generously distributed throughout the marketplace.These are samples of what will be mailed tomorrow. If anyone in Franklin MA is thinking about relocating, call The Todaro Team at 508-277-2977 for a Free Market Analysis.  02/29/2016

This was another productive day with two closings for the Todaro Team of Re/Max Executive Realty in Franklin MA. Tammy Todaro closed on their listing at 920 Washington Street in Franklin. The owners of that home purchased the home at 6 Dover Circle in Franklin, where Tammy  represented them as buyer agents. Congratulations to these wonderful clients and happy homeowners. If you're thinking of selling your Franklin home, call The Todaro Team for a Free Market Analysis. They will also represent you as buyer agents, if you are relocating locally.Call the Tammy at 508-277-2977. You'll be very happy you did!!!! 02/29/2016

RE/MAX Executive Realty had their annual awards meeting today. This was a big day for Lorraine Kuney. Lorraine was recognized for an accomplishment that only a small fraction of RE/MAX agents every achieve. Lorraine was awarded the RE/MAX Lifetime Achievement Award.This is an award that is granted to real estate agents when they have earned a total of $3,000,000 in commissions.What a great achievement for every real estate agent who is fortunate enough to have earned that magnitude of income. Lorraine has earned it as of 2015, and she deserves to be recognized and congratulated for her efforts.I know what it takes to receive that award. I am a past Lifetime Achievement recipient, and I'm very proud to have Lorraine on that list.Congratulations, Lorraine....You're the Best!! 02/25/2016

I continually think about where business is coming from; and recently, much of it has stemmed from “Facebook.”  I’ll honestly admit that I was never a fan of Facebook for business, but I’ve become addicted!! My personal page is the page I use, and it’s worked very well for me and for those for whom I market.  I’m continually preaching to them to share my posts about their accomplishments on their Facebook sites. Not only do they do that but they have their close friends and past clients share those posts on their Facebook sites.  The exposure is far reaching, and business results.  There have been both listing and buyer leads from friends and past clients sharing real estate posts.I’ve become a daily user and faithful fan of Facebook.  I can’t imagine how much business we left on the ta... 02/24/2016

Want A New Home In Franklin MA? Call Todaro Team 508-277-2977New construction is “alive and well” in the Town of Franklin MA. The market “tanked” in 2007, and it’s rallying very well in our town.  The Todaro Team members, Tammy Todaro, have been pre-selling new homes before the lots are cleared!! They have 2,700 s.f. colonials being offered at $580,000. Two have been pre-sold with two lots remaining. These lots are not in MLS, yet. When one markets online every day on a variety of platforms, the phones ring and buyers surface before they hit MLS!!  Of course, along with these new home sales are resale homes to be sold.  Tammy has already provided a “conservative market analysis” for both of these homeowners. When the homes actually hit the market, they will be ahead of the game with the... 02/23/2016

The Todaro Team of Re/Max Executive Realty continue to lead the way in 2016 at RE/MAX Executive Realty in Franklin MA. Their latest "set of closings" were 2 Crystal Way in Bellingham and the sale of 167 Farms St in Millis as buyer's agents for the owners of their 2 Crystal Way listing.Not only does this team lead the way in Franklin, but they are now the #1 team in the RE/MAX Executive Realty Firm which consists of 6 offices.Tammy Todaro can be reached at 508-277-2977, if you are thinking of selling your home and/or in need of a buyer's agent for your next purchase. I'm the marketing agent for TheTodaro Team and their production, energy and rankings displayed continues to surpass all other teams in the firm. RE/MAX Executive is the #1 real estate office in Franklin MA, and the Todaro Te... 02/20/2016

Are you the type of agent who is looking for the next deal immediately after a transaction goes together?  That’s a lot easier to accomplish, if one is a listing agent.  After each offer accepted, the marketing of that offer accepted must be used to initiate the next listing lead.There’s a standard routine that I follow as each step of the selling process progresses toward the closing table. This is one benefit of using direct mail marketing to find more inventory to replace what leaves the shelves. We need to continually restock those shelves, or we’ll eventually be out of business. Listing agents, more often than not, eliminate this important phase of marketing.  Many call it a waste of money; others consider it busy work; and some would never even consider it.  Opportunities are miss... 02/20/2016

The TOP PRODUCERS at RE/MAX Executive Realty FOR 2015 were announced today by Bill Wright, Broker/Owner of RE/MAX Executive Realty.  The firm of RE/MAX Executive Realty consists of 6 offices.The TOP PRODUCER FOR 2015 in the Franklin office of RE/MAX Executive was Lorraine Kuney.  Lorraine has been the top agent in the Franklin office for over a decade, and I’ve been her exclusive marketing agent during those years. Lorraine is the “most frequently hired agent in Franklin” and no one closes more Franklin MA Single Family Homes than Lorraine Kuney. Lorraine can be reached at 508-380-9938, and “kudos” to Lorraine for her many years of top production.  If you’re thinking of selling your Franklin home, call Lorraine Kuney for a Free Market Analysis, just as so many other Franklin homeowners ... 02/19/2016

 Consistent marketing results in a consistent flow of business.  If marketing creates business, and one has not created any business at the commencement of their marketing program, what should the topic be for that first series of consistent blog posts?  In other words, if you’ve done nothing yet, how do you get off the blocks with marketing?Until one begins to produce, market reports consisting of simple charts and/or graphs could be the main topic.  The next paragraph, after the description of the charts would be the offering of a Free Market Analysis from the agent about whom the blog post will be focused.When one has nothing but lemons to offer, making lemonade is the most commonly suggested path to follow.  The phones are certain to ring with the multitude of blog posts indexed by ... 02/18/2016

This chart is a reflection of the top three real estate offices taking Franklin MA Single Family Home Listings. As you can see, the Top Real Estate Office for Franklin Home Listings is RE/MAX Executive Realty in Franklin. I’ve always said that an office is as good as the agents who work there, and the Top Agent at RE/MAX Executive Realty in Franklin in 2015 was Lorraine Kuney.Lorraine secured and closed more Franklin MA Single Family Homes in 2015 than any other individual real estate agent.  Lorraine is now, and has been for the past decade, the “most frequently hired agent in Franklin,” and she closes more Franklin Single Family Homes than any other agent. If you’re thinking of selling your Franklin MA home, the agent to call for a Free Market Analysis is Lorraine Kuney, the “#1 agent... 02/16/2016

This chart is a reflection of the top three real estate offices with the greatest market share in Franklin MA for closed transactions in 2016. RE/MAX Executive Realty leads the way in Franklin MA and has a strong kick off the blocks to start 2016.  The top real estate agent at RE/MAX Executive Realty in 2015 was Lorraine Kuney. She was the #1 agent in Franklin for closed transactions; the #1 agent in Franklin for Single Family Listings taken; and the #1 agent at RE/MAX Executive Realty in Franklin in 2015 for closed transactions in Massachusetts. Lorraine is now and has been for the past 10+ years the “#1 agent in Franklin’s #1 Office.”  I’ve been the marketing agent for Lorraine Kuney for all of that time, and I’ve watched her climb the ladder to the top and stay there.  If you’re thin... 02/15/2016

This chart is a display of the currently Active Single Family Resale Home Listings in Franklin MA. There are 36 of them as of February 14, 2016, and the prices range from a low of $199,000 to a high price point of $2,295,000.  The average list price is $543,115. There are 7,650 single family homes that exist in Franklin MA according to MLS public record, and to have only 36 homes on the open market is an extreme seller’s market. The Franklin MA single family home market is in urgent need of additional inventory to offer the surplus of buyers who are ready, willing and able, not to mention IN NEED OF HOUSING, the opportunity to buy.If you are thinking about making a move, call The Todaro Team of RE/MAX Executive Realty in Franklin at 508-277-2977 for a Free Market Analysis.  This is the ... 02/15/2016

This chart is a reflection of the pending single family home sales in Franklin MA, as of February 14, 2016. There are 29 pending sales with a list price ranging from $250,000 to $1,250,000.  The average list price of this group of pending sales is $478,666.  The average days on the market were 151 days for this group of pending sales. The town of Franklin MA has been experiencing an extreme seller’s market, and any home that hits the open market, and is priced properly, will be pending in very short time. If you’re considering making a move, the time is prime right now for that to happen!!  The Team to call for the Free Market Analysis that you’ll need to start the process is The Todaro Team.  Tammy Todaro can be reached at 508-277-2977.  The Todaro Team ranked #1 in January for closed ... 02/15/2016

The chart is a display of the 26 closed Single Family Resale Home transactions in Franklin MA from January 1st to February 14th of this year. The sale prices range from a low of $228,000 to the top price of $735,000. The average list price was $410,562 and the average sale price was $405,384.  The average number of days on the market was 127 days.  Franklin is experiencing an extreme seller’s market with only one month of resale inventory remaining.  If you’re thinking of selling your Franklin MA home, now is the ideal time.  Interest rates have dropped.  The buyers are out there, and they’re ready to buy!!!If you are interested in a Free Market Analysis of your Franklin MA home, call The Todaro Team at 508-277-2977.  They were the #1 Team in Franklin for closed transactions and Frankli... 02/15/2016

Open House February 6 at Sandy Knoll Estates in Franklin MA from 11:00am to 1:00pmThis weekend is Super Bowl Weekend, and Saturday is Open House Day for Lorraine Kuney at Sandy Knoll Estates in Norfolk and Franklin.  The open house begins in Franklin on Saturday, February 6th from 11:00am to Noon at Lot 10 Cotton Tail Lane. Offered at $759,900.Following that open house, the next open house will be hosted a few homes away at the Norfolk end of the subdivision.  The New Homes at Lot 2B, 3B and 4B on Silver Fox Road in Norfolk will be open from Noon to 1:00pm.  The list prices are $719,900, $699,000 and $685,000, respectively.If you would like some detailed information or a private showing on any of these new homes, call Lorraine Kuney at 508-380-9938.   02/04/2016

My favorite, but very catchy, marketing saying is “the eye buys;” and whether one is marketing resales or new construction, it applies.  More often than not, listing agents who market new construction have only an architectural front elevation to post for a photo.  Presales with that type of marketing are very difficult.  Buyers have a difficult time imagining what the home will look like beyond the sketch. I reiterate, “the eye buys,” and a sketch is a poor marketing piece, at best!We have one builder who does a spectacular job of providing us with incredible marketing materials with which to drench the Internet.  We have our first 4 new construction listings “coming soon” from “Grandis Homes.” After seeing the sample of front elevations that we have available to us, I would be remiss ... 02/03/2016