I recently spoke to my realtor friend in Tampa, FL. She was commenting about the up-swing in her real estate business over the past 3 months. She was listing more, she was closing more than in the first quarter of 2008. Wandering how this could be in such terrible economic times, I inquired about her good fortune. She quickly responded with her secret: Relationships were the key to her longevity. She went on to share some metrics about the real estate industry. She estimated that about 50% of her customers came to her because their last realtor never bothered to follow up with them. She went on to add that a customer usually listed with her after she had been in touch with them on the 5th, 6th, or 7th contact. The difference was the relationship they had developed wit...
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