Remember that old Paul Maisson wine ad? The tagline was "We'll sell no wine before it's time."' This was, of course, parodied in numerous comedy skits, where the comeback was "It's time, it's time!" However, anyone who's ever made homemade wine knows that fresh made wine is virtually undrinkable; hence, the wisdom of the famous line... This has application when considering calling expireds from the MLS hot sheet. It's tempting to call as soon as the time is up. Expireds are hot prospects who want to sell. They are low handing fruit. But, is it time to call as soon as they hit the list? The problem is timing. Take careful note here, most agents are picking the fruit before it's ripe. Repeat after me, "I will pick no fruit before its time." What happens when you join hundreds of yo...
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