Lost Lead and Second Chances
By Joe Kenny, Better Than Your Average Joe
(Realty Executive Midwest)
A not so funny thing happened on my way to my companies lead generation system a few weeks back,I found a lead that was actually a referral and for whatever the reason I missed it. At first I thought about just letting it go and chalking it up as a lost opportunity. I would eventually call the referral source and apologize for the mishap and insure them that is was a software glitch and it would never happen again. I also thought about calling the lead but was too embarrassed to do so. I talked my way out of following up and gave myself several reasons why I shouldn’t. I then remembered Buffini and Company’s Joe Niego sharing the story of him diving into a trashcan to retrieve the “dead wood” leads that one of his colleagues had just disposed of. That trashcan resulted in a sal...