Agents, If You’ve Been Putting Off Your Business Plan, AI Just Made That a Bigger Mistake
By Brian Sharkey, SharkeyRE
(SharkeyRE LLC)
By Brian SharkeyLet me be direct.If you are a real estate agent and you have been putting off writing your business plan, now is the time to reevaluate that decision.Not next month. Not after summer. Not when the market “gets better.”Now.Why?Because artificial intelligence is about to create a bigger gap between agents who work with a plan and agents who work off emotion, hope, and last-minute hustle.And that gap is going to show up in one place that matters most:commission checks.For years, a lot of agents have been able to survive by winging it. They relied on personality, a few referrals, some social media posts, and a lot of reacting. They stayed busy. They answered calls. They chased leads. They attended meetings. They told themselves they were working hard.But being busy is not th...
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