Another Business Booster - Know Your ROA : List and Offer Smarter
By Christian Penner, Mortgage Broker Owner - 561-316-6800 | 561-373-098
(America’s Mortgage Solutions | The Christian Penner Mortgage Team)
Follow Me On: Know Your ROA : List and Offer Smarter Rate of Absorption, or ROA, is how long it takes for the current inventory of homes on the market to sell. In most markets, five to seven months is considered a balanced ROA; a "seller's market" is considered to take less time than this, while a "buyer's market" takes longer. Knowing ROA and inventory trends are not just fun facts to tell your clients and dinner party guests. This number will help you price smarter, make better offers (or reject poor offers), advertise more effectively, and give you something impressive and useful to share with your clients. To calculate a current rate of absorption: Divide 12 (months in a year) by the number of sold homes in the past year. This reveals how long it takes a home to sell in that market...
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