A New Concept for Open Houses/Realtors Sponsoring Artists
By Karen Nichols, Beach Realtor - Ft. Myers
(Premier Florida Realty of SWFL)
With the real estate market slow and stagnant in many areas of the country, the Jack White Land Co. has recently been using a new marketing tool to create interest in hopes of boosting sales. Instead of usual open houses, which often don't result in sales, Jack, Kelly and Drew White are hosting art shows. One recent show, featuring the work of Lesley Giles, an English-born painter, brought the artist sales and extra buyer leads for the Whites. This concept, of course, will highlight the lcoal town and local artists, which would be interesting to prospective buyers and new residents. An Onen House usually involves an empty house. How about an empty house with paintings displayed throughout the house and the Artist present? I am an artist. I find the above idea innovative and exciti...
Comments
25