Facebook Hypertargeting - A SWFL Case StudyPresented Jan 31 at PLAN! Professional Leadership Academy NetworkAdvertising’s aim is to connect with its target audience in the places they frequent most. So is it any surprise that Facebook is one of the leading “billboards” in digital advertising? Businesses are realizing strong ROI on their Facebook ads thanks to the social media platform’s remarkably accurate targeting tools.  In this case study review, Randy Mitchelson, APR, vice president at iPartnerMedia will share how one southwest Florida home services company has lowered their cost per acquisition and shifted ad dollars from television to Facebook. The event host is Brian Schoedel, director of sales at Testimonial Tree and Colleen Jorgensen, Mobile Solutions Account Executive at Spri... 01/27/2017

Vasari Condo Just SoldBeautiful Vasari Condo just sold in Vasari Country Club!Congratulations to my clients who just closed on this beautiful two bedroom condo! Vasari Country Club is a bundled golf community in Bonita Springs Florida.  This condo overlooks the 18 hole golf course designed by Gordon Lewis.  Feel free to explore condos or single family homes for sale in Vasari. Finally, buying a home in a golf community is more complex than a typical home purchase.  As you can probably imagine, there is a significant difference between golf courses.  Also, there are hidden fees, varying membership models, and vastly different demographics in each community. So when you are looking for information about a specific community in Bonita Springs, Estero or Naples, contact me and I will prepar... 01/19/2017

Change is constant. You often have no control of change. So why do organizations and people sometimes struggle with change management? Attend PLAN! This week to see  Erica Castner, Business Coach and iHeartRadio Host who will address this subject.Attendees will learn about: -3 ways to be more productive.-common mistakes professionals make when communicating with others.-a simple strategy to keep you focused on your most important goal. The event host is Adam Dalton, owner of Amerispec SWFL and Carolie Burroughs, CFA, founder West End Avenue Advisors delivers the educational flash. PLAN! is an open group. Guests always welcome. Complimentary admission. RSVP Now: https://www.facebook.com/events/1665374870429507/ PLAN! Weekly AgendaCall To Order & Welcome 8:00 a.m.Audience Introductions 30... 01/14/2017

Engage your customers and do not put them to sleep! Colleen Jorgensen, Mobile Telematics Account Executive at Sprint will deliver quick tips to convert your sales and marketing presentations to engage the customer and cut your presentation time by making meaningful conversation, not just boring them with facts. The event host is Alexandra Frangie, owner, At Home Health Care and Jim Westerfield, Five Star Luxury Home Realtor at Royal Shell Real Estate delivers the educational flash. PLAN! is an open group. Guests always welcome. Complimentary admission. RSVP Now: https://www.facebook.com/events/1157206547726664/ PLAN! Weekly AgendaCall To Order & Welcome 8:00 a.m.Audience Introductions          30 sec eachBusiness Spotlight 5 minEducation Flash                         5 minFeatured Speak... 12/12/2016

Is your business dependent upon the trends in the local economy? We bet it is! Do not miss this rare opportunity to hear directly from one of our local economists, Dr. Christopher Westley, director of the Regional Economic Institute at Florida Gulf Coast University.  You will learn trends in regional growth and employment, wages and affordability issues for our region and get Dr. Westley’s insights about whether southwest Florida is in a bubble. The event host is Steve Bray, sales and marketing manager, DryZone/H2O911 and Carolie Burroughs, CFA, founder, West End Avenue Advisors delivers the educational flash. PLAN! is an open group. Guests always welcome. Complimentary admission. RSVP Now: https://www.facebook.com/events/383061702033062/ PLAN! Weekly AgendaCall To Order & Welcome     8... 12/01/2016

At this inspirational event you will be surprised, no, amazed at how one man has overcome adversity and channeled his experience into “high-octane” advice and tools you can use.Do not miss Thomas Bruzessi, a unique motivational speaker and performance consultant who will entertain you, inspire you and persuade you to supercharge your performance and always be prepared for change and success.The event host is Randy Mitchelson, APR, vice president at iPartnerMedia and Mark Cangiano, president, Lane Financial Group delivers the educational flash. PLAN! is an open group. Guests always welcome. Complimentary admission.RSVP Now: https://www.facebook.com/events/1449750295054035PLAN! Weekly Agenda Call To Order & Welcome 8:00 a.m.Audience Introductions       30 sec each Business Spotlight      ... 11/10/2016

BONITA HOME SALES REPORT Single-Family Home Sales Update in Bonita SpringsWhat a start to season!  Single family homes sales almost doubled during September according to the latest market figures released by the Bonita Springs-Estero Association of Realtors (B.E.A.R). The number of closed sales in Bonita continued to increase, up 48.4 percent, when compared to the same time last year.Pending sales also saw a significant increase during the month of September.  They rose from 73 homes sold in September of 2015 up to 92 in September of this year which is a 26 percent increase.As noted in the graph below, single-family inventory continued its upward trend.  When compared to last year, inventory increased 28.2 percent.Unlike last month, both the median sales price and the average sales pric... 11/04/2016

 2016 has been declared the Year of Reviews by Search Engine Land. According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews. Adam Dalton, owner, AmeriSpec SWFL and Brian Schoedel, director of sales and channel partnerships, Testimonial Tree will share their hands-on experience with how to drive customer reviews to bolster company reputation.The event host is Erica Castner, Master Certified Business and Breakthrough Coach and Colleen Jorgensen, Mobile Telematics Account Executive at Sprint  delivers the educational flash. PLAN! is an open group. Guests always welcome. Complimentary admission. RSVP Now: https://www.facebook.com/events/1869846116579118/ PLAN! Week... 10/25/2016

Moving Companies to Bonita Springs FloridaOne of the questions I get quite often is about moving.  How to find a mover. How to hire a mover.  Can you trust the movers?  Well, when you think of your entire household of possessions getting loaded up and moved across the country to Bonita Springs you have to wonder what will happen to it along the way.  Continue reading Moving to Bonita Springs Florida 10/11/2016

Downtown Bonita Springs Events Calendar 2016-2017The Winter 2016-2017 Calendar of Events for Riverside Park and the Downtown Bonita Springs recently redeveloped area is ready. Most of the events and dates that the City of Bonita Springs has released are listed below. If you have an update or know of something coming up, let me know.In addition to this post I also had this calendar professionally printed on a postcard for anyone who would like to keep it on their fridge.  Simply email me or text me your name/address and I’ll drop one into the mail for you. Click here for the Downtown Bonita Springs Events Calendar 2016-2017See You At Riverside Park! 10/11/2016

AUGUST BONITA SPRINGS HOME SALES - 2106Single-Family Home Sales in Bonita SpringsActivity is starting to pick up as we approach season, based on the latest market figures released by the Bonita Springs-Estero Association of Realtors (B.E.A.R). The number of closed sales in Bonita continued to increase, up 9 percent, when compared to the same time last year.Pending sales saw double digit increases during the month of August.  Pending sales rose from 90 homes sold in August of 2015 up to 109 in August of this year which is a 21.1 percent increase.As noted in the graph below, single-family inventory continued its upward trend.  When compared to last year inventory increased 33% percent.Unlike last month, both the median sales price and the average sales price for Bonita Springs Single Fami... 09/25/2016

Dominating Your Niche OnlinePresented Sept 20 by PLAN! - Professional Leadership Academy NetworkWhat is content marketing and why is it so important? Learn how Ray Higdon embraced this new marketing trend to lift himself out of personal financial crisis after the real estate crash and started learning internet marketing. Ray will share his secrets to using content marketing to build his audience, continue his re-marketing efforts and how he is now incorporating Facebook and especially livestreaming into his marketing model. Today he has become a two time best selling author that speaks on stages all over the world teaching business owners how to get more leads and make more money.  Steve Bray, sales and marketing manager, DryZone/H2O911 will serve as event host while Dr. Kanema Clark, c... 09/13/2016

  Mosquito & Zika Virus in Bonita Springs, FloridaI went to a CERT class in Collier County tonight and the speaker was from the health department talking about ZIKA. It was interesting and I snapped shots of the screen and flyers to share with you all by way of the Bonita Springs Estero Community Forum I run on Facebook but thought I’d put it on my Bonita Springs website, too. The photos are best viewed on a PC or larger screen tablet, of course.Continue Reading here:  Mosquito & Zika Virus in Bonita Springs, Florida 09/07/2016

For just under twenty years I have helped buyers and sellers of real estate in the Bonita Springs area.  One of the reoccurring themes I have noticed is that buyers will ask me to call them when I see a great deal or a “gem” that they shouldn’t pass up.  It might surprise you to learn that the percentage of real estate buyers who act on the opportunity when I notify them is slim to none.  Really.  To that end, I will start the list and lead with …Continue reading:5 Tips for Finding a Bonita Springs Real Estate “Gem” 09/04/2016

July Bonita Springs Home Sales – 2016Bonita Springs Single-Family home sales continued to slow during the month of July.  Based on the latest market figures released by the Bonita Springs-Estero Association of Realtors (B.E.A.R), Bonita saw another double digit decrease in closed sales last month. As noted in the graph below, closed sales fell by 19.4 percent when compared to July of last year.  However, pending sales saw a positive increase of 8.8 percent over last year.  Another trend that has continued is the increase in single-family inventory which was up more than 50% versus last year! The increase in inventory has resulted in home prices decreasing slightly. Both the median sales price and the average sales price were slightly lower than last year.  Overall, the increase in inven... 09/01/2016

With so many financial advisors, insurance specialists, stock pickers, retirement planners, estate planners, bank professionals, mortgage brokers and other personal finance experts in the marketplace, how can one person possibly piece together a cohesive strategy that makes all these pieces work together? There is a lot more to your personal financial picture than you realize.  For business owners the picture is even more complicated. Mark Cangiano, president, Lane Financial Group, will reveal some clever ways that you can uncover cost savings in your day to day budget and options to redeploy those resources smartly.Carolie Burroughs, CFA, founder, West End Avenue Advisors will host this event while Rick Bush, broker/owner, Frederick Bush Realty PLLC delivers the education flash. PLAN! ... 08/30/2016

 Nearly every home buyer I work with will ask where I live.   It happened just the other day and I went into the details; I live in Bonita Springs in Bonita Farms, thirty plus years in Bonita Springs in a dozen homes, my kids live here, my mom lived here until she passed.  I’ve owned a variety of homes and, well, quit moving when I was searching for a home to buy in Pelican Landing and my twins announced … Continue Reading:  Does Your Real Estate Agent Invest in Bonita Springs, Florida?  08/19/2016

There are as of 8/10/16 eight Bonita Springs pool homes under 300,000, see them at www.bonitalistings.com. Two of these pool homes are townhouses in gated communities, one is an attached side by side in Village Walk of Bonita Springs and the other five are detached single family homes. One of those five is a foreclosure priced at 294900 but over 2700 sq. ft. For more information on any of these properties or any property in SW Florida, call Realtor Bob Forman with MVP Realty 239-322-7672. See all Bonita Springs property for sale. www.bonitalistings.com. 08/09/2016

Coconut Shores Bonita Springs FloridaCoconut Shores is located in Bonita Springs, Florida just west of Tamiami Trail and North of Coconut Road. Positioned on about thirty acres, there are 168 homes within the community.  Condominium coach homes and villa’s range from  1,530 to about 2,215 square feet of living space with either 2 bedrooms, 2+den, 3 Bedrooms or 3+den floor plans.   Continue Reading: Coconut Shores Bonita Springs 08/03/2016

Bonita National Homes show spectacular views of the golf course!  Bonita National is a new bundled golf community in Bonita Springs Florida.  A bundled golf community is a community in which the golf dues are incorporated into the homeowners association fees which are paid monthly or quarterly.  The good news is there is no upfront initiation fee.The 18 hole championship golf course was designed by Gordon Lewis. The course has seven sets of tees which range from 4,500 to more than 7,000 yards.  No matter what skill level you are, there is a tee box which will cater to players of all skill levels.In addition to an excellent golf course, this Bonita Golf Community also includes state of the art practice facilities. An aqua driving range provides golfers with multiple options for practicin... 07/26/2016