How Many Photographs Did Your Agent Upload To The MLS?
By Michael Gardner, Malibu real estate professional
(Prudential Malibu Realty)
If the answer is less than 20, you may want to consider someone who takes the marketing of your home more seriously. One agent recently studied 268 listings in the MLS and found that homes with more photos sold much faster than those with just a few. Here is the relationship between the number of photos and Days on Market: 1 Photo = 70 Days on Market (DOM) 6 Photos = 40 DOM 16-19 = 36 DOM 20 or more = 32 DOM Let's now talk about the how it affects the sales price. Guess what? Listings with fewer pictures sold for less. 1 Photo = 91.2% of the original price 6 Photos or more = 95% of the original priceHere's what Realtor.com has to say about the importance of photos: 84% of home buyers said that photos and detailed property descriptions are the most important features when searching for h...
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