To Market or Not Market Your Short Sale Listing?...That is the Question!
By Satar Naghshineh
(Satar - Amiri Property and Financial Services Corp.)
You Just Got A Short Sale Listing...Do you spend time and money to market it? Sally & David Hanson wrote a great blog about short sale marketing. You can read it by clicking here! Very interesting blog about marketing your short sale listing. Obviously, Sally and David Hanson made very good points about their opinion as to why an agent should market the property. Their main point is that regardless if this is a short sale or a retail listing, an agent should put together a marketing plan to try to sell the property. I, on the other hand, come from a different opinion. I just use a pricing strategy. Lower the price on a scheduled basis and the property will eventually get an offer. Unfortunately, because of my opinion, the reputation of my company was questioned. I want to display th...
Comments
6