Luxury Real Estate Marketing: The Luxury of a Great Conversation
By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
This morning in the wee hours (5AM), I drove to Los Angeles for an early morning appointment (7am). Traffic was "Friday -lite" .The 79 miles flew by. I got there early enough to stop and stock up on bagels at our favorite place in Beverly Hills, St Urbain, where they bake the bagel in special brick ovens instead of boiling them. As a result they are light and fluffy tasting. One of the people I met is a non-fiction author whose books I have always enjoyed because of his uncanny sense of humor, and his unorthodox view of the world at large. He just wrote a novel, and another non-fiction book on the subject of health to be released in June. We talked about the self-publishing trend. Although, he has an agent and a publishing house, he has opted out for self publishing. We shared ide...
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