Hosting Open Houses-Part of a series
By Drew & Christine Morgan, Belmont California Real Estate
(RE/MAX Star Properties)
Everyone knows open houses don't sell homes, right? Isn't that what virtual brokers want you to believe? In fact they need you to believe that because they won't hold open houses; yet as matter of course they send their buyers to view open houses since they also don't show property. How can they accurately assess the success of open houses without doing them? They rely on a statistic they often quote that less than 1% of all sales resulted from a buyer seeing the home at an open house-perhaps. If a buyer finds a home on-line, but decides to buy it after seeing it in person at the open house, then was the open house the cause of the sale? No, according to the way the information is collected. Virtual agencies also state emphatically that open houses are solely for the benefit of the agen...
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