I like it!

I like it, yet another element is "trusting" who is doing the selling. 

Oh hark, ye folk of merchant’s hall, 

Come gather near, come one, come all! 

For I shall sing of sales so bold,

Where dreams are bought and futures sold!

First, plant ye thoughts in buyer’s brain, 

Of riches, joy, and sweet refrain. 

“This thing,” ye say, “shall change thy fate!” 

(Though ‘tis just socks… discounted late.)

Then stir their hearts with fiery lore, 

Of how they’ll thrive, nay—soar!—and more! 

Till coin doth leap from trembling hand, 

And they commit to thy demand.

So sales, dear friends, is not mere trade, 

But quest, enchantment, masquerade! 

A tale of hope, a purse well spent— 

And maybe buyer’s deep lament.

Its a nice place to start on such a very important subject as it involves people & meeting their needs. I prefer more intimacy Peter Mohylsky , www.athome30a 

I'd say that's 100% accurate for residential . . .
Commercial, emotions are not so much in play as utility is! 

Sounds great!

You are indeed selling future promise but can't do it until understand current dissatisfaction.

I do believe I have heard it Peter Mohylsky , www.athome30a . Was it Zig?

Yep.

Hello Peter Mohylsky , www.athome30a this is very good quote for to take action to achieve the result.

It sounds good but is not catchy.

That means that the "seller" (or presenter) has to put forth his case in a way that makes SENSE to the person he is trying to convince. That is the trick - to find that "intellectual" trigger. The first step is the "why" you need to have or do something (intellectual); the second is why you NEED to have it or do it (emotional). It's a tall order, but the quote makes sense.

Sounds ok, but I don't try to get anyone "emotionally Committed". I just want them seriously committed, or just flat out committed to the process.

Good one!