When I read "the most important" my mind defaults to thinking it is one thing. 

For me, it is not one thing. It is a bundle of many things wrapped up in TRUST. 

Trust that we are honest, reliable, we have their back., we put their needs before our own, we truly know what we are doing, never do any harm, etc. You get the idea. 

That I like them. I don't work with people I don't like.

Communication

​1. "If there's no MO, then they'll be no GO".  MOtivated clients greenlight my services.  No motivation, no go!  They need to be motivated and able to buy/sell with a big Why or a deadline that drives them through the rough patches of any process/escrow.

2. Mutual Respect: which builds loyalty, good communication, bonding and rapport. I prefer to like each other, but I can work with respect in the absence of "like" because that still  contains rapport.  

3. Setting and Agreeing on Mutual Expectations upfront.

4.  Setting and Agreeing on mutual Boundaries upfront.

5. Closing escrow with an Advocate, not just a check.
     My business thrives on Raving Fans.

Honest communication which comes from trust and loyalty to and from each other.

That it is THEIR turn to get what they want and I am here to make that happen 100%...NO EXCUSES

For Me - Can They, Are They able to complete a transaction that they contracted for!

For Them, they're Best Interest is my Best Interest that is if it's within the Law... 

I cash the commission check from their transaction.  Oh, wait!  You mean "What's the most important thing for them"!?

That they see me after the transaction & don't want to run the other way. 

That they are reasonable and serious about the transaction

One of my clients said to me recently -- if you are going to semi-retire, guess you should just sell the expensive homes.   NOPE, would rather work with clients I like and enjoy the transaction.

Being their TRUSTED advisor - they have to know, like and trust me and I would never breach a relationship built on trust.

It certainly helps if they are "nice" people.

Achieving their goals, they are on board and ready to go, without getting in their way.

That we agree on how to reach our mutual goal.

I have to trust them & they me. Having a fun attitude is also helpful. Like Nina said, I have to like them.

A combination of serious about buying, having the cash or credit to do so, and loyalty to me as their agent.  That needs to be established on the first meeting and at that point I will move heaven and earth to help them.   

Delivering on the "how can I help you". A local hardworking real estate professional who is involved in their community is a huge asset to a buyer and seller. Before, during and after the real estate sale, they know the best way and person to call from A-Z Steve Penner . You don't have to like them, you have to help them and make them feel welcome in your community.

Honesty, Communication and Rapport.  All three important to me.  And them!  It's a two-way street.

I call them every Monday and tell them the good the bad and the ugly.  I also tell them what I am doing for them in next 7 days!

I dont focus on what the most important thing for me is so much as focusing on the most important thing for Them.

It needs to be a good deal for them or it is not worth it for either of us.

Trust and communication.

Trust and communication are the most important things to me. They are both equal on making sure I serve my clients to the best of my ability. 

They need to be competent.

As a real estate agent, it is essential to prioritize your clients' needs and interests above your own. This means actively listening to your clients and understanding their specific requirements, such as location, budget, size, and any other unique needs. Additionally, a good real estate agent should have a solid knowledge of the local housing market and trends, as well as access to comprehensive and up-to-date real estate data, which can help them provide the best possible advice to their clients.

Another critical aspect to consider is communication. Real estate transactions can be complicated, and clients often have many questions and concerns. It is crucial to communicate clearly and regularly with clients, provide them with updates on the buying or selling process, and be available to answer their questions promptly. A transparent and open line of communication can help establish trust and build a strong relationship with your clients.

In conclusion, the most important thing for real estate agents to consider for their clients is to prioritize their clients' interests and needs, communicate effectively and proactively, and have a thorough understanding of the local housing market to provide the best possible advice and guidance.