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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I like to get my hands into the earth of my own garden.

Nov 23, 2022 05:53 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Tilly Mezger you are going to have to tell me what an ISA is. I looked it up but nothing made sense to me.

Nov 23, 2022 02:02 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

An ISA is an "Inside Sales Agent", for those that don't know.  It's basically someone you hire to prospect for you.

An ISA with a real estate license would be better than an unlicensed one.  Way back when I first got licensed, in the days before the internet, I was an "ISA" for my father (back before ISAs were a thing or had a trendy name).  There are limits to what an unlicensed person can discuss and it's super easy to cross that line.  Plus, no one likes "let me put you on hold while I transfer you" or "I'll have Tilly call you back with the answer" when a homeowner shows interest or asks a question the unlicensed person can't legally answer.


There are a host of legal issues to be careful of, as with any prospecting.  I do NOT recommend using an off-shore virtual assistant ("VA") to make your calls.  If I get one of those calls, it's an immediate hangup, and they're super obvious.

Nov 24, 2022 08:19 AM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Welcome to ARand no one will work as hard as you.  So don’t commit to anything long term.  

Nov 24, 2022 03:23 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Womans intuition is no myth. If doesn't fail. Where we fail is we doubt what was revealed. Go with what you know (literally). Meanwhile, next best thing? Asking, seeking & knocking for answers. That never fails either

Nov 23, 2022 02:05 PM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Broker | Realtor | Serving Santa Fe & Northern NM

Given my experience from receiving calls from "lenders" who use them --- they are beyond script readers with no authenticity. I think ISA actually means "impersonate someone else" ---- and in my opinion not a way to build relationships in our business. And it appears you are not sure, so go with your gut and basics. You can do this! 

Nov 24, 2022 01:52 PM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

When in doubt, don't. I had to read the comments to find out what an ISA might be and my litmus test for these types of Qs is how would you personally respond to such a call if someone had their ISA call you. I consider those types of calls as spam or just another solicitor since if I were ever to put my contact info on your site, it would be because I expected to hear from YOU directly.

I glanced at your profile and it looks like you have a lot of testimonials but that section is a mess. White space is your friend and currently there is none so that may prevent people from taking time to read those testimonials. 

Welcome to AR and good luck.

Nov 24, 2022 12:34 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Whatever you decide, I wish you all the best! 


Nov 24, 2022 08:18 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Retired, parked and reading the comments of others. Good luck!

Nov 24, 2022 04:00 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Unfortunately, I'm not sure what an ISA is... Can  you add more info?

Nov 23, 2022 06:07 PM
Roy Kelley
Retired - Gaithersburg, MD

Good luck.

Happy Thanksgiving.

Nov 23, 2022 04:08 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

It would feel better, I think, if the person on the website contacts the new lead.  Just my opinion.

Nov 24, 2022 06:38 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Don't know what it is but it seems that ARMS is on the ball.

Nov 24, 2022 06:15 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

When making the decision to scale your business you do have to let go of a few things, hiring a good assistant to convert online leads seems to be a good place to start.

Nov 23, 2022 10:15 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

We all work differently, what is acceptable to me may not be acceptable to others. I personally would not do it unless they are licensed in my state, someone I personally know and trust(which would most likely be myself). If I do something wrong, it would be all on me. Whatever you decide, wishing you all the best.

Nov 24, 2022 05:29 PM
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Many broker agents create teams and include ISA's in their schemes. Not sure if it would come off as impersonal. At some point in business building, there will be too much for you to handle alone.   

Nov 26, 2022 07:47 AM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I've seen a couple of local agencies give it a shot, neither made it through the last housing crisis.

Nov 25, 2022 04:45 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's not for me.  I'm a control freak.  I have to know what's being said.  I'm the ISA in my office and I hand off warm leads to great agents at the office.  But I am involved in every aspect of every contract.

Nov 25, 2022 04:27 PM