A decent question. A "thinking of you card or gift" without intruding works. It's those warm & fuzzy feelings that seals the deal. Keep em coming!

Be unforgettable by providing excellent service. 

I sent birthday cards with a small something of value enclosed. 

I send holiday cards with something memorable enclosed. 

Send a light-hearted email every 3 weeks. 

I touch my client data base 40+ times a year in different ways.

We send our past clients and all of our SOI a monthly newsletter. I send birthday cards out to my clients. Quarterly phone calls are also of value in staying in touch.

I'm pretty hard to forget. 😂

That is easy.  Consistent 'touches' (whether that's email, card, drop by occasionally, a phone call, client parties etc) with buyers and sellers over the years and you'll stay top of mind.  Add that to over and above top notch service and it's a  hands down winner.

I offer every client great service and stay in touch after the sale. 

CRM, social media.

Call, Text, Email, send Letter with a trinket, rinse and repeat.

Just like my first name implies: "Shayne come back, come back Shayne!"

I never think that is too hard . . . the ones who don't circle back I most likely don't want. It's funny, I did 3 deals last year and 2 the year before with a guy I loved but he TALKED. TOO. MUCH. About things we already discussed or had nothing to do with what I was doing for him. Minimum 30+ minute call that could have been handled via text in 2 lines (and often were but those redundant phone calls just drained me). When he put one of the properties I helped him with on the market, he used another broker and I was RELIEVED! Now it sits 90 days later and I'm worried he will come back . . . I GUARANTEE the other broker won't entertain his long-winded calls . . . 

Great service is important, but that is not enough.  If you don't keep in touch with people after the sale, you get, "Our Realtor was great.  I can't remember her name.  She was good too.  Let me see if I still have her in my phone..."

You have to touch them at least once a year.  More than that if you want referrals from them.

there have been about 12% of people that I never want to cross their minds again.  But the vast majority I stay in touch with.

Great service at the time of the transaction and routine touches throughout the year when it's done:  newsletter, birthday cards, house anniv cards, holiday cards, calendars, social media, random texts, client appreciation events, & more. 

When active, I did 12 touches a year but more for some who needed constant attention.

And the reason of that usually: those realtors never follow up after the closing. I do not spam my past clients but I do have a list of those I enjoyed working with and we keep in touch. 

I try to do a mailer every 3 months to past clients and reach out to them by phone every 6 months.

1. Mindless ebox and mail box stuffing.
2. Acknowledgement actions. (BD, Anv, event, attribute)
3. If anything happens in their community, I add details and facts. It is this event that most often creates the action.
The reality I respond to is when #3 happens the owner will do business with the next agent that contacts them. So, don't confine this activity to past clients only. You could be the 88% that grabbed the apple while the past agent was expecting a call.

Reaching out to them in one way, shape or form each quarter (4 times each year) keeps them loyal to us.

More than monthly screams desperation, less than that can allow them to forget the great experience they had with you!

110% chance you pull numbers out of thin air?