Sure... we see all sorts of numbers. Some studies show that having the number seven in your listing helps sell it faster and for more money. I had a client who always priced her home with three very specific last digits and her homes always sold quickly even in a slower market. She was superstitious about it and I was happy to accommodate her. Sort of like burying a St Anthony statute.

I don't like the irregular pricing.  What I list the house at $399,900, then Joe Realtor does his MLS search at $400,000-$450,000?  Joe's client never knows about my listing.  That weird pricing might work in retail when you are dealing with low prices and where the gap between highest and lowest is smaller.

But I don't use it when pricing houses.

Our MLS did a study and homes priced on the zero's get a lot more views than homes priced on the 9's.  I still see a lot of homes priced on the 9's though.

Yes, I've seen all sorts of pricing policies

Yes, I've asked myself where those numbers come from.

I prefer to price at XXX,000. Unless my seller insists on something different even after I've explained my rational.

There's an agent in our area that puts 3 very specific and consistent numbers at the end of every listing price.  Branding???  Maybe but, I'm curious about the effectiveness of such especially since web-based search criteria typically involves whole numbers. 

My policy?  Whole numbers.  

It's a type of being cute with the subject matter unless of course it has a meaning. For instance, I have seen retail items priced strangely only to find when you added the tax, it produced a nice round number making for less change given or a smoother transaction? Marketing invites creativity but why, price as you describe when we know, it will be negotiated?

I've never been a fan of the X,999 or x,900 and I always just mentally round it up when I'm talking to clients.  There is some psychology to the "$1.99" price (like for Denny's Grand Slam Breakfast), instead of charging $2.

I've seen a few of the random numbers at the end, the ",384" or ",782" in you example.  Usually these are the people who lower the price $1 every week to get the price reduction banner.

See it all the time Andrew Mooers | 207.532.6573 .  Marketing studies reveal a number ending in 7 gets opened more than a 9.  Ranges are good for your search and it is always a good idea to go above the range as sale prices can be negotiated.😎

We see numbers all over the board here too, but I use whole numbers for the most part, unless my client wants something different.

Yes if I'm doing a commercial analysis we're going to get an off number and we might use that. With residential, if somebody's looking $300,000 or less 299,900 looks better than 300,000. I was just having a conversation about this, someone read men are more conscious of this than women, LOL is that so?

Yes, some agents use it as a "recommended" ploy to get attention.

Yes, it’s all a game that we play as realtors. 

What ever you think works for you id what you should do. I was a traditionalist xxx,900! Had a friend that used xxx,777!

When pricing, I mostly lean toward numbers ending in 000.

I once had a client who want his counter offer to end in some unusual numbers. He hoped the buyer would think he was giving a LOT of thought to the amount.

I had a client that insisted we use her lucky numbers for the last three digits.  It did sell pretty quickly and for above our list price, so maybe her numbers were lucky.😉

I have hard enough time figuring out why I do things myself sometimes, without spending any time figuring out what others do. since the beginning of internet searches, I strongly recommend to my clients to price on whole dollars vs 900 to be found in up and down price searches. depending on the comps if in the same neighborhood and a comparable listings are on a 900, may recommend 500 to be competitive.

Was told long ago to use potato chip pricing. Lay's started selling their small bags of chips for $1.00, sales were slow. A marketing genius told then to sell for $.99, they flew off the shelves. Some people can get very creative with numbers but if priced well, it will sell regardless of the 1, 2, 3's or, 7, 8, 9's about it! That is what I know, Andrew!

Numbers have special meanings to some people. I do not ask where that number came from - I look to see if it is in alignment with the comps. 

My policy is to find the sweet spot and price a property right to sell! 

The number * is for good luck in some cultures.  

I seldom used a round number on my listings for all the good reasons mentioned here. I never thought of it as branding. If I were not retired I would use it as a branding moment by using my phone number as the last digits after reading this.

In the world of online listing site searches- buyers are usually searching in rounded number increments- i.e. $600k-$900k- and when they are truly engaged they are searching online- and sending me the listing asking my thoughts on the apartment. 

As a listing agent- I would prefer to list an apartment using the rounded number - i.e. $800,000 rather than $799,500 because the listing will capture to the buyers that are both have their cap at $800k and start their search at $800k. If I had set the price at $799,500- it's not going to capture the buyers starting their search at $800k. While I might find the listing, the client might not...so for full exposure to the market- I want to capture anyone that could be our potential buyer.

Also, buying a home is not like going to (insert retailer here). At $19.99 or $29.99 - you aren't typically negotiating on price on these purchases while you expect there will be at least some negotiating for a home. 

While I can understand there will be some sellers looking for a specific listing number (i.e. lucky number) or some specific pricing strategy where the listing is some strange figure that makes it appear that you have some sort of quantitative analysis around the pricing-  that is typically going to be a smaller number of listings. Most agents still tend to use the old pre-internet search pricing methods  such as $799,999 but I feel that is outdated.

Yes

No

The weirder the better - it stands out. It's a very, very old school marketing gimmick or a superstitious seller. I've done it for both reasons...but not often.

sometimes I know... I generally know when someone has a client into numerology 

I just checked out Pebble Beach & Monterey city and most of them are easy to read and remember.  Anything listed over a million is 000 at the end.  Those under, always end with one 0.  The really high end ones like the Butterfly House in Carmelj-by-the-Sea is $40,000,000

I dont think that it really matters, people like to be different sometimes leading to unusual numbers like these.

Most often i see ,900.  It is rare to see others but a coupe of times this month i saw like 499,999 

Like Nina, I have had sellers decide on an odd listing price. Doesn't bother me unless you are close to a price range (400-450) search change. I do tell them you might miss out on some searches.

Normally I do the 9's.

I like to end the list price with ,950  My reasoning is it's no ,999 and indicates that we want as close to the net dollar up as possible.

I do not really pay attention on last 3 digits.....However, 500 and 900 are understandable and common, yet something like 782 are probably ''lucky'' numbers the seller or agent likes to use~ my guess. 

Yes, and it seems like we're seeing it more now. I generally price with all $XXX,000. That is how computers search. People seem to automatically round up.