2,293,947
Like Candice A. Donofrio - I noticed your shorts are missing, Raymond. Haha. Honestly, I'm not a TikTok person, I do use Reels, but have yet to jump into the YouTube Shorts bandwagon. Are you finding them useful? Do you have views or leads from the 6 you've created?
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
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Nina Hollander, Broker
Charlotte, NC
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Kathleen Daniels, Prob...
San Jose, CA
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Lyn Sims
Schaumburg, IL
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Candice A. Donofrio
Fort Mohave, AZ
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Michael Jacobs
Pasadena, CA
1,847,781
I don't use T-T because of the low age level of users. 18 year olds don't buy houses.
I'd listen to what Debb Janes has to say on the matter.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Ray Henson
Elk Grove, CA
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Michael Jacobs
Pasadena, CA
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Candice A. Donofrio
Fort Mohave, AZ
4,584,571
Maybe Debb Janes EcoBroker and Bernie Stea JD can "weigh in". I guess what is imporrtant matters - views or connections --- are both possible?
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Kathleen Daniels, Prob...
San Jose, CA
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Lyn Sims
Schaumburg, IL
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Ray Henson
Elk Grove, CA
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Debb Janes
Camas, WA
1,507,073
If your shorts are too short, are they really shorts and not... briefs?
Zero video interest here as a consumer let alone a producer, so won't be of any help. Sorry.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
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Kathleen Daniels, Prob...
San Jose, CA
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Ray Henson
Elk Grove, CA
3,350,764
It depends on what the video is about.
If informational - then keep no longer than 3 minutes. My niche videos get watched.
I doubt I would ever use YoutTube short and I will never use TikTok.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
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Ray Henson
Elk Grove, CA
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Kathleen Daniels, Prob...
San Jose, CA
921,504
The magic of YouTube Shorts is the ease of publising using only mobile technology. So what can one convey to a viewer in 60 seconds that will result in the desired outcome?
LIke every 15 and 30 second TV commercial, it MUST be specific and the CTA clear.
So, what have you got that anyone cares about? Anyone is not specfic...so range it down a piece to target the frustrated home buyer. What do you have that they want? And it is the response to that question that seperates the real esate agents from the effective marketers.
As will be apparent, NAR and your local association severely limit what a Realtor can do in this channel of thought.
So, go old school and follow the 'list to last'' directive. In 60 seconds or less what can be conveyed to a owner that would compel them to act upon the CTA? Again the 'direct buy' folks are delivering a good education in this arena.
Actually do the research and find out the number of houses sold in your market as a result of direct buy or outside of the MLS. Information originating from inside the union suggests 1%. In my slice of Florida paradise that number is fake news. Yes, it will require WORK to uncover the real data.
My suggestion is to follow the Rocket Mortgage model. When I explalned their psycholgoy when they launched, few noticed but now we see the tail is wagging the dog. Of the four points I made, CONVIENENCE is the message most are running with today. As a REALTOR can you make it convienent for the home seller? A REALTOR can not, but the 'short' can attempt the 'leave the driving to us' message with a 'free' resources that values the owners experience and knowledge to complete the conversion.
SUGGESTION: Make a play with the 'helpful me' message. Their RAS is ready to receive the message.
Face exchange gives an opportunity to create real humor for those courageous enough to make an attempt at humor. Things can go terribly wrong. So make sure there is a good gatekeeper in place or the ability to thoroughly remove the short. Success in the effort creates real loyalty, rabid fans, but the gross number will be less.
Be aware, YOUTUBE and GOOGLE use your collateral to augment THEIR advertising business. AND the good news is YT is the worlds 2nd largest search engine. #1 is owned by the same company. SO leverage all the SEO knowledge you have. It is a net you are creating (views) not a hook. The hook is the CTA.
I would advise shaking off the temptation to offer a free market analysis.
What they really want to know is what 'Raymond Henson' thinks that is new and visionary. The birds of the air seek to rest in the branches of the tree of vision.
In other businesses that I own, completely dependant on on-line marketing, these principles have shown to be reliable and true.....for B2B and B2C business.
Shorts will prove to be a new timehole if the proper preparation and analysis is not done beforehand. IN our short attention span, tweet society, compelling short and concise messaging may prove incredibly beneficial in creating marketing focus, execution and it just could be fun.
Much of my market analysis derived from exit interviews at open houses. So it been nearly a year since new data has been created.
So, it is possible I am all wrong.
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Susan Laxson CRS
La Quinta, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Eileen Burns 954.483.3912
Fort Lauderdale, FL
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Michael Jacobs
Pasadena, CA
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Ray Henson
Elk Grove, CA
1,057,664
Where are your shorts? LOL
seriously how do we see them?
PS that link goes nowhere . . .
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Ray Henson
Elk Grove, CA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
381,757
nah, no plans to either.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
5,063,430
I haven't used YouTube shorts...yet. Will have to try it out.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
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Ray Henson
Elk Grove, CA
2,785,606
Hollywood for decades dealt with movies having a start and finish that captures audience. Why? To take a captive audience and entertain them was an art. Attention span capture when first introduced was a hit and people loved it! After a while movies waned as did attention spans and reduced deliberately even more when TV kicked in. Today, elevator speech is the default along with billboards and commercials that GET TO THE POINT. Even our first greeting to each other is curt & cut. Less is the new more. Quantity & quality combine making for a new generation
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Wanda Kubat-Nerdin - W...
St. George, UT
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Michael Jacobs
Pasadena, CA
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
1,209,225
News to me. gotta check it out to see whats up.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Michael Jacobs
Pasadena, CA
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
5,117,103
I don't believe I've ever been on Tiktok or reels... doubt I'll be checking into Youtube shorts any time soon.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
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Michael Jacobs
Pasadena, CA
766,969
I agree, anything longer than 15 minutes is usually passed by by me.
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Michael Jacobs
Pasadena, CA
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Ray Henson
Elk Grove, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
1,202,697
I won't use TikToc and I haven't tried YouTube Shorts. I would imaging short is better to maintain viewer focus
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Wanda Kubat-Nerdin - W...
St. George, UT
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Michael Jacobs
Pasadena, CA
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Ray Henson
Elk Grove, CA
3,142,075
Grabbing attention immediately is a must Raymond. So yes, that is my answer!
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Michael Jacobs
Pasadena, CA
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Doug Dawes
Topsfield, MA
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Ray Henson
Elk Grove, CA
6,425,924
Short shorts may be a style, however I will not be wearing them.
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Ray Henson
Elk Grove, CA
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Bob Crane
Stevens Point, WI
914,198
Recents post from Zuck.... " Video now accounts for half of all time spent on facebook". " Reels is the largest contributor to engagement growth on Instagram."
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Ray Henson
Elk Grove, CA
5,246,545
I visit YouTube once in awhile but do not use it.
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Ray Henson
Elk Grove, CA
823,679
I'm back after a few years of travel and relaxation. I am working with a team and they really promote Tik Tok, YouTube and Instagram Reels. I was reluctant, as I am old school in marketing. But.... I will tell you that my first reel had 4,500 views and my second one went over 10,000 views. The first one was a 25 second (limit) sunrise views of a lake and the second was of an alligator in a lake where I live that was navigating its way through the water. I was just playing around and actually very surprised at the exposure. Now I am trying to find out how it can work in the real estate world. If I actually make a sale with any of these, then I will be a convert!