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Ambassador
2,569,319
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

People go to grocery stores to shop for groceries not properties and park benches are meant to sit on, often blocking the ad. I tried advertising at a golf course  - FORE nothing!

Mar 05, 2020 06:11 AM
Ambassador
2,948,307
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

I've always been skeptical of the idea of a consumer going to the grocery store and throwing in their cart two avocados, some Ritz crackers, cheese, and oh yeah, that real estate agent on my cart, I think I'll call because "pick out a real estate agent" was on my shopping list.  I can see it as a brand recognition reinforcement if you've already got a known name, but as the root cause of getting new business?

Mar 05, 2020 05:15 AM
Rainmaker
4,027,714
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

It's a total waste of money.

Mar 05, 2020 06:15 AM
Rainmaker
4,043,665
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I foolishly tried grocery cart advertising in a particularly weak moment many years ago but that lapse in judgment became another lesson learned.  In life and throughout business there are many marketing programs that are successful for some and not-so-successful for others.  

Mar 05, 2020 06:20 AM
Rainmaker
3,316,496
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

The cost is often greater than anything you get from it. Various studies say how many times a consumer needs to see your name to even remember it. In the end it would be  miracle you get a listing or buyer from an ad on a cart

Mar 05, 2020 05:26 AM
Rainmaker
879,491
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Yes.

They ALL work, but not for everybody.

Mar 05, 2020 05:05 AM
Rainmaker
1,207,790
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I've always seen it as branding not marketing and I do think it's a waste for "smaller" agents. Smaller meaning trackable ROI is needed from all ad-dollars vs. a big agent that can afford to market and brand. I've never done it for that reason. I think it is a waste of money and I don't think many agents would admit to it being so, if it failed miserably on them.

Mar 05, 2020 07:39 AM
Rainmaker
1,710,808
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I believe it's a way to get name/face recognition.  ROI, without other supporting marketing strategies, is most likely very minimal.

Mar 05, 2020 06:55 AM
Ambassador
5,337,517
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Generally a very expensive way to get a small number of people to see your add.

https://www.alignable.com/forum/is-advertising-on-grocery-store-carts-effective

Mar 05, 2020 06:44 AM
Rainmaker
1,712,942
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Grocery carts - Nope, not at all. Got people calling me for dates which is the wrong thing that I wanted. It was expensive too.

Then there is the guys from the golf courses that want to put your face all over the score cards ....

Mar 05, 2020 05:29 AM
Rainmaker
1,868,032
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

The key is always follow up and follow through. I know agents that do well with the benches and buses. Those who promote sports successfully are those who are very involved in the sport and not casual observers of the sport. I was effective using Christian radio to get my message out there. I advertised every day of the year and people knew I lived my faith as opposed to only thew out a Happy Holidays or Easter message.

Mar 05, 2020 05:19 AM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

I suspect Door #2 - otherwise the agents names on the above wouldn't continually change...

Mar 05, 2020 05:12 AM
Rainmaker
4,133,274
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

What works for one fails for another.

Mar 05, 2020 05:06 AM
Rainer
107,912
Karen Climer
Demetree School of Real Estate - Orlando, FL
Teaching people to pass the real estate exam

They say that half of all advertising dollars are wasted.  The problem is that no one knows which half.

Mar 05, 2020 08:44 AM
Rainer
265,194
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

My wife calls it branding.  It gets her company logo in front of people.  Then when they need a real estate company they call her because she's "familiar" to their minds.

Mar 05, 2020 10:18 AM
Rainmaker
1,377,108
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I know a few agents who do this.  The general consensus for these types of marketing materials is that they are not meant to bring in business, but to increase community awareness of you.  The agents I know have never had a client call and say "I saw you on the shopping cart and I had to call", but when they are on the appointment or are cold calling/door knocking they hear "oh, you're the one on the shopping carts" or "you're the one that has the banner at the high school."

Mar 05, 2020 08:23 AM
Rainmaker
5,498,200
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

ARMS,

We would not recommend any of these idiotic marketing suggestions.  I have even seen here a plastic surgeon advertising on a grocery cart!  LOL A

Mar 05, 2020 08:08 AM
Ambassador
1,367,183
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Brand recognition they say.  I don't want my brand to be "I'm desperate" and "gullible".  The park benches are the worst and usually marked up by kids (or other agents!) Not for me.

Mar 05, 2020 08:03 AM
Ambassador
3,031,320
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not know.  Many give up there "space" on the cart or bench ... I wonder why?  It is not something I've ever done or considered doing.  More people will see my business on the Internet than anywhere else.  And I control that - to a certain degree 

Mar 05, 2020 07:48 AM
Rainmaker
2,632,209
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When Arnold Schwarzenegger ran for Governor of CA with no experience every movie he ever made showed continuously 6 months prior to the voting. The result? He was elected. Why? Hypnosis works! Repetition does too! You don't have to watch movies or know politics. You go to vote, you see all these names, and one sounds familiar. That's the vote that helps to win. Agents have to spend the money to find out what does or does not work today. In Real Estate, a familiar name still works but it can cost too

Mar 05, 2020 06:43 AM
Ambassador
3,251,059
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Creative way of kissing your $$$$$ goodbye. But honestly, that's not creative at all in my line of thinking. Boring.

Mar 05, 2020 10:19 AM
Rainmaker
6,510,724
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Most of these efforts have limited success other than name exposure to the community.

Mar 05, 2020 08:35 AM
Ambassador
3,312,001
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I suspsect this works, in conjunction with other advertising, to really ingrain name recognition.  It's not going to work on its own, that's for sure.  

Mar 05, 2020 08:19 AM
Rainmaker
1,146,605
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

To reinforce their presence. But grovery carts often have >1 agent face on it. They dislike each other.  Are realtors stupid to spend this kind of ads? They are very costly. So they lead more than a photo.

Mar 05, 2020 06:24 AM
Rainmaker
637,562
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

They must or there are a lot of stupid agents out there.

Mar 05, 2020 03:35 PM
Rainmaker
1,176,270
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I notice all of them - but them I'm critiquing them since I'm an agent too.

Mar 06, 2020 12:51 PM