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Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Page content needs to be a minimum of 2,000 words.  My posts are much shorter and generally link to pages on my sites.  Many theories on this topic. Great quality content is better than a lot of shorter pieces.

Writing and posting anything is better than nothing at all.  Yet, if that does not produce results one would want to re-think why they are doing it. 

Feb 28, 2019 08:51 AM
Rainmaker
289,719
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

There's no set minimum amount of words. Write as much or as little as you need to have a blog post that makes sense.

Some subjects will need 3000 words, others will need 500.

If you feel the need to add fluff and repeat yourself in a blog post for the sake of reaching some artificial number, you are doing it wrong.

Feb 28, 2019 09:09 AM
Ambassador
2,178,603
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

There are many opinions on this subject.  A quick Google search shows:
The optimal length of a blogpost is around 1600 words. Longer posts generally perform better in search. Posts that are more than 2000 words receive more social shares. The average word length for a blogpost found in the first 5 positions of Google was 2400 words.

As for me, I prefer the short succinct posts.  I'd rather read a series of shorter posts but, apparently, Google gives more authority to the longer posts.  But, you can't fill them will fluff.

Feb 28, 2019 08:33 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Google thinks "Bigger is better."  I'm seeing experts saying 2000+ words with lots of pictures, subheadings, etc.  For me, that's around 1800 words too many to read.

Feb 28, 2019 09:59 AM
Ambassador
6,393,404
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

They say that size matters, but I think that consistency is much more important.

Feb 28, 2019 09:27 AM
Ambassador
5,230,057
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

OH my! You will likely have as many opinions as people answering on this one, Peter!

I have heard 2K but, I hate adding 'fluff' to something that can be said in 200 -500 words.

Say you write a post that's 2,000 words - then in a year, Google's criteria changes. Do you go back and delete 1/2 of the post to prevent being impacted by the bots?

Writing content for the consumer is what I do. My site may not rank well but, I prefer the few who do find my site, find it credible & informative enough to pick up the phone and give me a call. 

Feb 28, 2019 10:54 AM
Rainmaker
1,052,211
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

What Alexandra said. Content may be king, but your unique voice is what will draw business to you. I search, then scroll down to see what actually calls out to me from a sea of the same stuff.

Feb 28, 2019 09:52 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

I do not care about google and its army of bots.  I care about results and dollars in the bank.  I write to express my experience and hopefully be read.  A

Feb 28, 2019 09:49 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Need to be of original content. Something stands out with annotation, references and backlinks.

Images need to have meaningful titles.

Very hard as the rules constantly change.

Feb 28, 2019 09:59 AM
Rainmaker
4,572,183
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

My opinion doesn't influence Google so I tend not to be concerned.  

Feb 28, 2019 09:36 AM
Rainer
509,449
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Thanks for the question,  Peter Mohylsky, SoWal Expert . I'm all ears.

Feb 28, 2019 08:59 AM
Rainmaker
2,220,323
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have many great answers here Peter.

Feb 28, 2019 12:27 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

To be honest, I am not worried about words. I put in some key words that can be noticed when consumers are searching. I put an many words as it takes to get my subject and message across. 

Feb 28, 2019 11:27 AM
Rainmaker
1,311,397
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I can't get caught up in what the spiders demand.

Feb 28, 2019 11:17 AM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If content plus or minus was a consistent factor everyone would be doing what it took. Instead, I see: here today- gone tomorrow dynamics. This is an ongoing quest & requires full time attention to achieve Google Page one top to bottom constantly. Either you hire staff or you do it. This involve money or time as fuel. I deal with it this way. I work my little world/sphere of influence & monitor my personal radar. My portion comes to me

Feb 28, 2019 10:11 AM
Rainmaker
1,374,373
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Homes

Longer seems to be better per the experts, but the content needs to be fresh and relevant not just random words to fill up space. 

Feb 28, 2019 02:18 PM
Rainmaker
1,844,291
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

no, content is king as in #1. Google prefers like 1000-1200 words which I personally think is excessive. 

I do not agree with Dario as this has been discussed here ad nauseum. In fact mention of it on another Q just last week from other SEO people.

Feb 28, 2019 02:08 PM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

at least 2,000 words..... the more quality content the better....

no thanks.... I'll continue with my offline marketing and my online 300 word posts....  just sayin' 

Feb 28, 2019 01:56 PM
Rainmaker
2,390,620
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Not a clue Peter Mohylsky, SoWal Expert I try to use enough to make my point, not drone on, and I don't add a huge amount of crap as a signature.

Feb 28, 2019 12:03 PM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Lots of theories abound on this subject, but it still seems that the longer, the better and you do still need content.

Feb 28, 2019 11:31 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

You have received some good advice.

My posts do not meet the suggested number of words.

Feb 28, 2019 10:06 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Yes, there is more too it than the number of words.

Here is the reality, a blog post can not be too long, only too boring.

Write right and the reader goes on the journey and will not be counting words.

I find creating pillar posts, those comprehensive blogs about a topic, followed by repeater links and reference to the Pillar Post makes all the gods happy.

Feb 28, 2019 04:00 PM
Rainmaker
679,404
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I'm confused!  Just make sure it's original, worthy of reading, good content and not too short ... not too long (don't have time to read a novel) and proper linkage to your website and other pertinent sites.

Feb 28, 2019 08:33 PM
Rainmaker
1,543,662
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Good info here from the peanut gallery.

(What is a peanut gallery anyhow?

...hmmm maybe my next question here on AR)

Feb 28, 2019 04:25 PM
Rainmaker
536,943
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Google like other platforms are now moving to video.  The coaches are stressing using video to reach more.  The younger set won't take the time to read whereas they will click on a short video.

Feb 28, 2019 08:35 PM
Ambassador
5,049,158
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Lots of opinions but it seems the consensus is more words than I normally write. Google likes longer posts, but consumers may still be more attracted to shorter ones where the content meets their needs and interests!

Feb 28, 2019 08:10 PM
Rainmaker
5,216,398
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I'll go with Carol Williams on this one and save myself some typing!

Mar 04, 2019 04:30 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Keywords are important but normal language should be used.

Mar 01, 2019 07:43 AM
Rainmaker
1,196,798
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

There are others here that know way more than I do about what you are requesting

Mar 01, 2019 07:42 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I'm going to come back and read the answers.

Mar 01, 2019 05:35 AM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

The "experts" are talking about blogposts that have adsense. Once adsense enters the equation everything else changes.

Mar 01, 2019 05:19 AM
Rainmaker
5,868,544
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have had short posts recognized, and believe you need to include as many words as is needed to cover the subject.

Mar 09, 2019 10:46 AM
Rainmaker
4,936,677
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good question, will have to see what others have to say!

 

Mar 03, 2019 08:57 AM