Jon Dick, Award-winning residential, commercial architect (Archaeo Architects)

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Rainmaker
1,544,070
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Jon, for about 5-6 years now, I've sent the local media my local market reports. That has evloved into about a dozen interviews each year by local media. In one case, it was a TV interview. I send the reports to the editor of the local paper with the caveat that they can use the data as they see fit. They always have a reporter call me to get my perspective. When I show up at a listing appointment, I frequently hear, "Oh, I saw your article in the paper." The local media has made me their go-to local expert. I love it and it didn't cost a dime. That paper lands on 76,000 doorsteps each day, and they have an online version. 

Jan 31, 2019 11:47 AM
Rainmaker
754,401
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

For a while I wrote an article for our local patch, but then they stopped allowing you to contribute to my knowledge.

Jan 31, 2019 01:31 PM
Ambassador
4,166,955
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Write press releases and the interested reporters will contact you.

Jan 31, 2019 01:04 PM
Rainmaker
1,594,709
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

My active PR strategy is blogging, my radio show, and my podcasting along with my in-person presence at local events.

Jan 31, 2019 12:31 PM
Ambassador
3,280,372
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

My PR 'strategy' is in social media, primarily.

I am often contacted by the local newspaper to contribute to their articles. If I am their first call, I give them the name of an agent who I know lives and primarily works the area to get more insight than just mine. If I don't give them the specialist in the area that they are writing about, they often reach out to others who don't share the best information with the reporter...hence, the reader!

Jan 31, 2019 12:24 PM
Ambassador
1,631,443
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

How about a DIY way? Start blogging yourself using some keywords.

Jan 31, 2019 02:57 PM
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jon,

Social influencers are paid PR who often spout the company blah blah! They are losing credibility these days...It also depends on your marketplace, the size of it, etc.  Keep it local if you are in a big market.  I would find a place in the community especially if your focus is on listings.  A

Jan 31, 2019 12:51 PM
Rainmaker
5,346,704
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You have some good advice from Mike Cooper.

Jan 31, 2019 12:15 PM
Rainmaker
2,445,956
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Work you compass points and keep it all local...

Jan 31, 2019 11:47 AM
Rainmaker
84,290
Dario Ferreira
Attleboro, MA
Internet Marketing

Take a look at Help A Reporter Out (HARO)

Here's a great blog post on guest blogging.

This is definitely a great strategy, but very time-consuming.

Jan 31, 2019 11:38 AM
Rainmaker
922,533
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I use my blog to re-post in social.

We have a very local La Jolla paper that still has a massive circulation;

I buy ad space in it occasionally and submit an article instead and try to grab readers and turn them into prospects.

Feb 01, 2019 07:33 AM
Rainmaker
573,575
Peter Mohylsky, South Walton
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Sounds like a good plan, best of luck. Let us know how it works out.

Feb 01, 2019 04:35 AM
Rainmaker
2,782,770
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I write content, posts and videos.  It works.

Jan 31, 2019 04:43 PM
Rainmaker
3,057,843
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Sorry, I don't. I might have to do what Mike Cooper, GRI does, but our local media just always goes straight to our association president.

Jan 31, 2019 03:21 PM
Rainmaker
4,954,280
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

when I had more time, I wrote a monthly real estate article in the newspaper, and that was something that brought us alot of recognition.... 

Jan 31, 2019 01:59 PM
Rainmaker
756,296
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Consider buying Advertorial space in the local weekly.

Headline like "Sata Fe REALTOR rocking the Galbrith Heights real estate  market using innovative procsess."

Yes, you willl spend money but you won't be practicing accidental real estate.

Jan 31, 2019 12:06 PM
Rainmaker
3,240,865
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not the guy to ask. I have not been diligent about PR over the years

Feb 01, 2019 04:13 AM
Rainmaker
3,981,041
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Trends is the last think I will read about.  They change to often

Jan 31, 2019 06:04 PM
Ambassador
2,674,864
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

I wrote a post on AR about this topic. :) 

Jun 10, 2019 04:29 PM
Rainmaker
4,064,691
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I only blog, and gets enough attention for me.

Feb 05, 2019 08:59 AM
Rainer
119,203
Anthony Kirlew
Keller Williams Legacy One Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

In the end a lot of it depends on relationships. You will have much more exposure and credibility if you work with local journalists, unless the bloggers or influencers have consumer credibility.

Two sources for building relationships with journalists are:

1. Sometimes they will have local PR events. Attend these and shake hands with the reporters then send a follow up email just to say it was nice to meet them. Then if you have a real PR story (not jsut advertising for your business), reach out to them. Most "PR" does not get published because it is advertising and they can see through that.

2. There is a site called HARO (Help a Reporter Out) and if you subscribe, you will get queries from journalists looking for expert sources and sometimes they will be in your area. Any PR is good PR so don't worry about it not being exclusively in your area.

PR Happens to be one of my "silver bullets" of marketing and something I have incorporated into marketing for most of my career.

I will also leave this resource. It is a book on PR that I had the privilege of contributing to. It's called Media Magnetism and you can find it on Amazon.

Feb 02, 2019 06:15 AM
Rainer
2,640
Grant Waller
PacWest Home Inspections - Beaverton, OR
Home Inspections, Sewer Scope, Radon & Mold Test

Getting backlinks on high authority sites with guest blogging.

Feb 01, 2019 12:39 PM
Rainmaker
1,230,476
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Katerina Gasset was just covering something like this on her webinar the other day.

My approach: I use "HARO" (Help A Reporter Out) as well as a couple similar sites.  I've yet to get anything from it.  I like Mike Cooper, GRI's idea too.  But for my area, as you've said, most of the newspapers are now either outsourcing their writers or closed down.

Feb 01, 2019 10:12 AM
Rainmaker
4,797,120
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

There are a number of excellent press release sites.

Feb 01, 2019 07:28 AM
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Feb 01, 2019 02:55 AM