Being able to negotiate the highest list-to-sales price ratio consistently and the ability to list and sell their home in the fewest days on the market. 

What do most sellers want? The most money in the shortest amount of time. Master the two and you have 'real' value/data to share with potential sellers.

I don't consider market statistic a value proposition. They are just statistics. My value proposition is my listings' DOM and my marketing and negotiating skills and services.

All of the above.

I start out with let's talk about the overall market in xyz. I show them stats from over the last year from a program called Broker Metrics. They take the MLS data & make sense out of it. So that's avg price, DOM, absorption rate all in a nice little bar graph a kid can make sense of.

Dan,

Your unique value proposition has very little to do with stats in my humble and professional opinion.  Three top agents can have similar stats, the one the seller/buyer will pick is the one whose core values resonate with theirs.  

A

My value proposition has nothing to do with these stats.

My marketing plan, my ability to sell their home for the best price does.

We will build relationship, build trust, develop a plan to prepare the home, prepare the marketing, and discuss our ability to get the job done right.

I think my market knowledge trumps all statistics.

Masterting how to interpret and use all the data to give your clients an advantage in the market is a big part of creating your value proposition.  

I don't consider the facts my market value at all.  I consider the understanding of the facts (all of them) to be where the value is at.

DOM and absorption rates matter when pricing, so to answer the question you asked, those two are my top two over avg. price and interest rates.

Basically two:  What similar homes sold for and what your competition will be  if you list.  Try to get them at the top os the solds, bottom of the listings.

 What Nina Hollander said. 

The least of these are DOM and the mos\t important to me is absorption rate.

average home price and absorption rate....

My history

Most sellers get lost with stats. I like to quite what range neighborhood homes are selling for. What their home is worth, what they should ask and where they may see offers. 

Active, pending, sold 

The real value is the knowledge of the market and the ability to address the needs of the clients.

All of the data combined tells a story and it has zero to do with my value proposition.  

None of those.

As a matter of fact, never has a client/customer asked, average home price, DOM, interest rates and most definitely absorption rates. They believe they already know and going down that path sends them to the yawn zone.

Be aware, the agents value position was established before the invitation is offered. What the agent needs to do is NOT UN-SELL THEM-SELF.

Don't get into a stacking contest. Ask for their preference:  "My professionally published, knock you socks off, packed full of data Power Point or 10 minutes with what is in the green folder.

Why is the answer ALWAYS to same? 

In the end, the agent must fully answer the only five questions the owner has. Tell your story about their questions. Done correctly, the value proposition results in their full trust. Few things build trust like answering their REAL questions BEFORE they ask them.

The stats to which you make reference are FAKE questions agents are instructed to impose on the innocent.  Important to note that this data does become important AFTER the owner has hired the agent. They are not a player in why the agent was hired.

Call me crazy! 

Sale price

Though I will use some stats/statistics... I don't consider them as part of my VP... (perhaps my DOM... it includes more about my marketing and negotiating skills...

Results.

My value proposition is what I bring to the table.. my stats, my years of experience, and what I can do for them, my marketing plan to get their home sold for the best price...

No one thing is the most important.  Though my number one would be comparable sales.

First is always the comps for home sales in the target neighborhood

How many of your listings expire...have price reductions...few homeowners ever ask and when you have a great record..SHOUT IT !

Depends.

Debe Maxwell, CRS knows exactly what sellers want!

What you see is what you get. Best efforts to sell your home in the shortest possible time! If they trust you they will list with you!

This is a good question. All of it sort of takes a turn in the spiel if U R a Pro

Those are just statistics, numbers, indications. Value is in the analyses and applications of those statistics.

My value propisition has nothing to do with stats and most eyes will glaze over if too much time spent on stats.

Debe Maxwell, CRS and Nina Hollander tell it like it is!

My value is what I provide, not a statistic which easily manipulated such as those on 3rd party Zites!

It's about connections.  The property and market conditions are separately addressed. 

The most important thing to me is actual comparables and often that is difficult in a State as rural as North Dakota Dan Capra .

Low DOM and getting the best price and through the appraisal process will little resistance are my valuable tools.

To me all information is important

I think all the data contributes to the bottom line on how to price the home correctly.