Dan Capra, Listing/Buyer Agent (LAER Realty Partners)

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Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I was fortunate to live in one of those communities when I started in the business and grew my business from there in the beginning. After my repeat business started, my buyer clients were moving up and I've just always gone with them. 

Whether they're upsizing, downsizing or buying their first home, I can, will and do sell in any price range!

Aug 13, 2018 02:12 PM
Roy Kelley
Retired - Gaithersburg, MD

$600,000 is far below the luxury market in our area.

Learn everything about your desired market and focus your marketing.

Aug 13, 2018 02:16 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I echo Debe Maxwell, CRS and John Juarez - as I am one county over from John and even $1M is not luxury in my market.  Target serving clients well and you will grow there (wherever there is) with them. 

Aug 13, 2018 04:03 PM
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

I don't think anyone just jumps to a higher price range.  It is a gradual thing to work the higher end market as you learn the nuances.

Besides, I think pretty much everyone also works the lower  priced propeties more often.


Aug 13, 2018 03:22 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

In our market, luxury is not considered $600k.  I don't understand your specific question, sorry.   Good luck. 

Aug 13, 2018 02:17 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

600k and up?  Oh man, to get into that market here you have to have a pulse!  Starter homes START in the 600s!

Aug 13, 2018 04:19 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

I just checked the mls for Fremont, Ca. where my office is.

Total Active listings: 223

Average List Price: $1,253,881

0-$500K = 13 listings

$501K to $1Mil. = 99 listings

$1,000,001 Mil.to $2Mil. = 88

Over $2 Mil. = 23

We work in the heart of our market.

Fremont is not generally considered a luxury market but there is one Fremont listing for not quite $10,100,000.

Real estate is local. We are part of Silicon Valley…land of crazy real estate prices and other crazy stuff.

Aug 13, 2018 03:53 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

New agents always make this mistake ....

Aug 13, 2018 02:45 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

In San Diego, CA luxury starts at $1.2+ in my opinion/experience.

I decided to serve that market because I grew into it essentially by default in The Bay Area, in San Mateo,CA. Once Silicon Valley blew up and became a thing, around 1997-1998, house prices went from $600-800K to $1.1M over night.

With a few of those under my belt, I parleyed those sales into my marketing a bam! Luxury Agent by brand and then the brand caught up to the agent with more sales. In San Mateo, $2 Million barely scratches the surface of average compared to San Diego where that is definitely luxury.

In San Diego it was harder because I started out selling condos. But, eventually I took some Luxury Designation courses to sharpen my marketing and was referred a few higher end buyers and voila, stepped right back in.

But, I added it to my repertoire, it's not my exclusive gig, because I serve the military with passion and they tend to be $300k-$900K unless retired with 20+ and an officer.

Aug 14, 2018 07:17 AM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

I don’t care your price point but working the higher price point requires the same amount or less amount of effort with greater reward.  

Aug 14, 2018 04:28 AM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Be a part of these community.

Aug 13, 2018 09:11 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I wish I had a luxury area, I would be talking to every person in the neighborhood

Aug 13, 2018 07:16 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Average price in the county has receded somewhat to $1.1M. Mtn View , CA starts about $1.9 to $3.9M in former blue collared look alike homes.....

High end-- I wear a suit and drive a borrowed Tesla S. Other areas I wear and drive what I feel like. Most business is referral. Alligator skinned boots and diamond stud Rolex watch is not going to win the hearts of estate home owners. They probably know 10 other agents all are esquires.

I don't join country club, raise funds for politicians so it is the people connection. I feel fine without an army of lawyer realtors asking why the seller did not pick them.

Message is to be yourself

Aug 13, 2018 06:38 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never concetrated on the luxury market. Took what came my way by way of listings and buyer referrals.

Aug 13, 2018 04:01 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide


Aug 13, 2018 03:08 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't just focus on "luxury" market... it's a small percentage of our overall market. I sell homes in all prices ranges. And, I believe, that luxury needs to be defined beyond just price point... and awful lot of homes under $1 million are quite ordinary and not anything I'd define as luxurious.

Aug 13, 2018 02:28 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

LOL, that is below average here.  Anyway, I'm not an agent so I can't give you agent experience. But, for my flooring business, I work with a lot of higher end homes (i.e. $1 million+) and luxury homes (maybe $2 million+). 


For me, the following things helped.  1) networking with real estate agents who are in higher priced towns and/or higher end of market and decoratators (so find your equivalentparallel e.g networking w/ higher net worth individuals, attorneys, mortgage brokers that service these areas, rotary clubs, financial advisors, etc.).  2) blog about topic that higher end of market/fashion forward people are interested in.


Also, and I hate to say this because it may come out wrong, but being highly educated really helps.  Some will argue being well dressed, etc. but I believe education is more important.  How you speak and communicate really matters.

Aug 14, 2018 02:08 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

A sale is a sale is a sale no matter what price points you're looking at. We used to sell lifestyles now we have to sell experiences in the luxury market. It's not so much making the jump it's knowing how to land when capturing these customers. Be confident & knowledgable in and of them and their environment and all will be well. Overcome your fears and indulge.

Aug 14, 2018 07:23 AM
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

I did not jump, but started there.  I am fortunate in that I have been involved in that market personally for many years and understand the needs of the community.   If you ever want to have a conversation about the market, I am happy to share.

I also suggest joining and taking the training offered by The Institute For Luxury Home Marketing.,

Aug 14, 2018 06:44 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Market knowledge and networking.

Aug 14, 2018 06:06 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Dan Capra - What you FOCUS on E X P A N D S - that BOLD Law!

Let us get together and I can show you few ways to do so.

(And if possible, plan to attend my next Peak Producers training, starting in September.)

Aug 13, 2018 10:01 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I guess - be part of community. 

Aug 13, 2018 09:22 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

I mostly watched the homes in my area get more expensive.  Time in the business, broader contacts, more referrals.  

Aug 13, 2018 09:13 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Repeat customers upgraded

Aug 13, 2018 08:54 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   When I was a member of the Sarasota Association, I studied the brokers and agents who sold the 7 and 8 figure houses on the beaches and bays.  Those agents lived the lifestyle of the people they were marketing to.  They belonged to the yacht club, the country club, they lived in high-end houses, etc.


Aug 13, 2018 05:46 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Luxury here is closer to $2million. I was always attracted to luxury and grew up around it. A

Aug 13, 2018 03:34 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Get a knock out car!


Aug 20, 2018 11:40 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My clients have moved up in price.

Aug 16, 2018 06:28 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

It takes just as much effort for much more profit.

Aug 14, 2018 11:52 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Luxury market.

That typically means the top 10% or real estate valued 70% above the average sold price.

The best way to JUMP IN is to move in.

Remember, this is the 'influence' market so it is imperative to inject yourself where influence is bartered. But, if you influence nothing, it's kind of a empty pockets problem.

Aug 14, 2018 05:39 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Partner with a luxury agent or team.

Aug 13, 2018 05:43 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Remove a few zeros and the properties are all the same!

Aug 13, 2018 05:18 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Here in average price can be 200-300k. 500 k is not unheard of. When you hit 1 million, it is a different animal, here anyway those who sell luxury and just luxury, shun anyone else who lists it. They talk down frequently. For me i like doing both as luxury takes more time, but does pay more, but i like to stay busy

Aug 13, 2018 05:06 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I always listed a variety of price ranges when I was just starting out..... always a listing agent, with the exception of the first several months in the business.... 

I never wanted the top dog priced homes in a moderately priced town.... 

Aug 13, 2018 04:20 PM