100% in agreement darlin. Don't waste your breath. Zoom in on those who are going to pay you.

Agree... "if you want to get rich, you've got to serve a niche" :-)

You need a mix of both general and targetted.  General is good for brand awareness, such as postcards to a farm area.  Targetted is best, but both in tandem is even better.

Yes and no. It depends on the message and it depends on what you are trying to accomplish.

That probably also depends what you are saying. Do people's eyes glaze over when you hit them once again with the fact that you are in real estate, how great you are, how well you are doing, etc. Or asking the right questions about THEM, and what their situation is, etc.

Not at all. A good marketing effort casts both a wide net and a direct message to the most potential buyers or sellers. There is marketing for immediate affect and marketing for tomorrows business too. 

Predictive analytics.  I want to target those who are able, willing, and ready to buy or sell right now.

I dont agree.

I agree wholeheartedly with Ryan Huggins - Thousand Oaks, CA - some are targeted, some are not and yes, some fall on deaf ears!

Casting a broad net will capture something. Targeting is more effective depending on what it is. Volume pays the bills. Branding makes it personal

I prefer targeted marketing.

Understand the thought behind this but disagree. As others have said depends on what you are trying to accomplish. Talking to everyone does pay off in the long term.

Be selective and make it a two way street!

I agree...

I agree....target marketing is what works well....

Agreed but you better make sure everyone knows what you do!

Bingo...

General marketing is more about creating a brand and there is a place for that but niche marketing is also needed.

Mostly agree.  If I am listening to others I will hear and see opportunities that I may never know about.  Listen and hear first ... then talk.  

I'm a specific dude.

Agree!

Ponderous question

Thanks so much for taking the time to share hope you have had a great week!

To everyone when the opportunity presents itself, or when I make that opportunity happen

Agree.

There is no point to waste your money to market to everyone. Yet, if it is free, why not? 

Depends

Disagree

Annette Lawrence , Palm Harbor, FL 727-420-4041 - if the message is wide-spread, it is usually talking to no one!

You can talk marketing to everyone to shake the trees a bit, but you do need to know target some items

It depends on the situation and the market you are targeting.  A

   I agree and I disagree.