When I list a home, i make of list of words as I walk through the home taking notes.  This weeks favorites were Brand new kitchen. I also like fireplace and cul de sac. On this listing I have wonderful views and wooded setting.

Renovated is something that I often search for when looking for buyers in our older communities.

Cul-de-sac is also a popular term with buyers here in Charlotte.  Many of our millennials are searching for 'Light Rail' as well.

Well you're definitely good with words and I'm enjoying the challenge!😉
I don't have any automatic go-to descriptive words for listings, but that's a function of the property types that I work with which are all very unique.

Motivated Seller, bring all offers!

It depends on the home what words I use. Move-in ready/renovated is always something that gets people's attention. Cul-de-sac and full brick also get people's attention.

Here in Florida, fireplace does appeal to Yankee transplants until the realize they will see a fire in it two times during their ownership.

In Florida, outdoor living space, in all it glory and versions, are the attention grabbers. Hey, this space often includes pool, family room, outdoor kitchen, mandatory wide-screen and fireplace or more modern fire feature of some sort. I like to throw in Free Snow Removal just to test if anyone reads the description.

remodeled anything would be a highlight in my area especially kitchens or Master BA.

I am sure that I could learn something from reading your adds.

it depends on what the house has.... emphasize the focal point of the house....gourmet kitchen.... 6 bedrooms.... luxury bathrooms.... 

I have many that annoy me... My favorite, if I were the buyer, would be "motivated seller has listed below market!"

I don., I just avoid the stabndard cliches. I do believe in pitching benefits versus features.

Describing the location never fails unless you dont have one. Close to schools, shopping, banking and fwys are always worth a mention if true. Emphasing any unique-ness is a given too

Words, descriptions, value, etc. that fit the house.  The truth about the house works for me.  No need to fluff something that isn't there ... and some things speak for their self ... no fluffing required.  Photos speak volumes. 

Depends on the property and location! You got a handle on it!

If the ad copy is not the way people talk, it does not connect and help with the transfer of information. Ask questions to pull in the reader, video sneak a peeker. At that point in your life where you are just not a fan of stairs ? Thought long and hard about owning a home with lots of land around it? Ever dream about a waterfront vacation lake retreat for your loved ones to bee line to for year round fun? How is the property going to improve their life? See all the niche groups in the wild blue yonder audience. And single them out with more than one of them in mind. Talk to one at a time with more than one ad approach slant in whatever you hunt and peck for copy. There are so many pristine this, idyllic that wordsmiths that all sound alike. Gabe Sanders is right about the meat and potato keep it simple. List it, describe it, sell it (repeat). 

Energy efficient, low maintenance, lovingly maintained (although that can read dated). 

I do mostly rennovated houses, so phrases around remodeled, "like new" and such come up frequently.

I used descriptions that were most apt for the particular home and the audience I was trying to reach e.g. waterfront, easy commute, close to NYC and so on.

I'm not a salesman or a prolific writer so I need a thesauras to write anything decent.

    Brick.   Desirable school zones.  High, dry lot.  Large yard.  Outstanding location.

My customers are leaning more towards  "Smart" technology every day. Today's homes are so much more energy efficient than those of a decade ago.

Just share the best features of the home.

No can description.  It depends on the property.

The description is based on the property, depends on each property...

Gabe Sanders nailed this one!

Depends where you live. No one cares about fireplaces in SoCal:) 

I just prefer a clean description of the property. I do not believe people read it or trust fancy words. Too much puffy descriptions and photoshop these days. 

I describe the property and no two properties are exactly alike so can't say I have favorite words.

I don't have any.  I give a detail honest description.

That is a trade secret my friend...

Depends

It depends on the marketplace.  Fireplace is a secondary consideration in a warm climate like hours, but is a first in Northern Cal.  A

Walking distanct to the beach, shops and restaurants. 

Close to the beach!

Some of my listings I use "turn-key", but evaluate each home before looking for words to define them.