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Lynnea Miller, Premier Real Estate Service in Central Oregon (Bend Premier Real Estate)

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Rainmaker
2,473,997
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I wrote a periodic blog for my local paper for about a year (for free) until the paper changed their online format. I received several leads during that time and one reader eventually purchased a home.

One sale and I probably wrote about 20 articles (300 to 700 words). To me it was worth it (especially for free) because of the increased brand exposure and local backlinks.

Nov 14, 2017 04:31 PM
Rainmaker
1,619,511
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, ePRO
Big Block Realty 858.232.8722 - La Jolla, CA
Serving Coastal San Diego, Veteran's & Seniors

Yes, have a call to action, a landing page and a giveaway for the CTA. It's only vanity ad without it; it's a lead capture with it.

Nov 14, 2017 05:26 PM
Rainmaker
3,074,389
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Long ago we tried it - 2007.  No noticeable benefit.

Nov 15, 2017 02:12 AM
Ambassador
6,687,212
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I would never pay for posting a press release, legitimate newspapers do not operate this way.

I have summitted many press releases and feature articles, and they do post them.

And a few local people do generally call, and sometimes hire us.

Nov 14, 2017 09:22 PM
Rainmaker
2,818,727
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

A few years back, I used to write for the Patch.  (it was free).  I did get some sustained traffic from a couple of posts (I think 1 was giving me around 1000 pageviews/month for 2 to 3 years.  I did get a few local customers from it.

See if the links are do follow.  If they are it's probably worth it for the combo of local customers and link juice (which is ongoing).

Nov 14, 2017 05:55 PM
Rainmaker
2,230,207
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I have not.

Nov 14, 2017 05:51 PM
Rainmaker
8,150,772
Roy Kelley
Retired - Gaithersburg, MD

Nope.

Nov 14, 2017 05:26 PM
Rainmaker
5,584,639
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

no, I've not done that....

Nov 14, 2017 05:00 PM
Ambassador
5,167,137
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I haven't. Do they feature other area Realtors's articles, too?

Nov 14, 2017 04:41 PM
Ambassador
2,708,028
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  A couple of local Realtors already dominate the local rag's website.  It would be expensive to compete with them.

Nov 14, 2017 04:37 PM
Rainmaker
1,870,453
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

It's almost like a infomercial on their site. It's like a newspaper ad & I'm sure it's priced that way too. What is the readership? Don't forget their goal is to sell space & clear out your wallet .

Nov 15, 2017 06:32 AM
Rainmaker
5,311,875
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

I have not done this so can't really provide input.

Nov 15, 2017 04:50 AM
Ambassador
3,213,379
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I've been quoted and they have linked to my blog before, but I'd never pay to put my blog on their site.

Nov 14, 2017 09:24 PM
Rainmaker
1,650,342
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

Depends what is your goal and budget. If you need a brand exposure and marketing~ it will work, if you expect sales from it, it might not work. 

In any case, it is still a better marketing investment if you compare to those benches with realtor faces I see when I drive~ I'll never get benches on the bus stops. 

Nov 14, 2017 09:15 PM
Ambassador
5,487,078
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I have and never got one lead - phone call, text, email, website registration or any other form of reaching out from a potential customer! 

That is my market but, yours may be different, Lynnea.

Nov 14, 2017 08:34 PM
Rainmaker
1,713,581
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I have not.

Nov 14, 2017 04:14 PM
Ambassador
3,430,182
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

My gut suggest the only value may be the backlinks to your site. 

Nov 15, 2017 09:24 AM
Rainmaker
391,098
Mayra Espinosa Realtor San Mateo Pacifica Homes
Mayra Espinosa Broker- Realtor | Call 650-996-8961 - Pacifica, CA
San Mateo County Real Estate | Buy | Sell | Invest

No, but I would love the opportunity. 

Nov 14, 2017 09:39 PM
Rainmaker
5,774,100
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynnea,

I would not pay to have my blog placed.  This no doubt will be disclosed by the paper as an advertorial, which in my opinion just is another ad.  Whenever we have been asked to do a guest post, it has been flattering.  My expectations are slim, brand recognition.  We did get a company branding and marketing from one, and that was after a year or two of posting...and we did not pay for it.  

Agaain, that is just our experience, I have not studied your market in depth, so I am flying by the seat of my pants.  A

Nov 14, 2017 07:53 PM
Rainmaker
3,988,138
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I do not believe out newspaper offers to post our blogs on their site. I don't know that they get enough exposure to make it worth paying for that service.

Nov 14, 2017 06:31 PM
Rainmaker
3,986,473
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have not

Nov 14, 2017 06:15 PM
Rainmaker
1,538,464
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sorry, I've never done this.

Nov 15, 2017 02:43 PM
Rainmaker
4,434,227
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Nov 15, 2017 12:41 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I would expect the cost to be predatory. However, you do need to spend money to make money.

Two clear benefits come to mind.

#1. Authority. Frequent contributor to New York Times says AUTHORITY. The same applies to the local paper. However, it is up to you to exploit it.

#2. Expertise. Such a forum to deliver the message of your solutions actually validates your solutions. Again, you must exploit it.

#3. Bonus benefit. Google Juice. We all know the most powerful juice has .gov and .edu extensions.  However .news works nicely also. Run analytics on the website is see if there is traffic. If so, get in front of it.

Subscribe to a few programs regarding the creation of exceptional CTAs. Dropping the ball here will waste the big stack of money invested in playing in this arena.

Nov 15, 2017 07:38 AM
Rainmaker
5,482,888
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Never tried it. The vendor charging is making money for sure! Just saying!

Nov 15, 2017 05:47 AM
Rainer
1,679
Brett McIntyre
Adams County, NC
Landscaping Outer Banks

It really all depends on the DR.  For an inbound link I am sure it is a good link.  But in terms of organic exposure probably none.  Even though it is geared toward businesses that want marketing services in Cleveland, OH, it might help.

Nov 22, 2024 05:06 PM
Rainmaker
4,322,035
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Not yet.

Sep 08, 2018 10:08 PM
Rainer
3,318
Brett McIntyre
216 Marketing - Fairview Park, OH
Digital Marketing & SEO For Real Estate Companies

Well, it depends.  I would ask about their traffic, if the link is Do-Follow and ask what SEO they do on their site.  There are a ton of free stuff out there.

Nov 20, 2017 02:11 PM
Rainmaker
6,003,885
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have not, but depending on the cost, may be great exposure.

Nov 17, 2017 09:18 AM
Rainmaker
542,913
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes

No, I haven't.  

Nov 16, 2017 02:15 PM