yes, but it's hard for the consumer to digest that when the media lumps the entire country into one 10 sec newsfeed.  aka - the market is up! Inventory is down.  Yeah, well not everywhere nor should it be.

every market is different.... and the people who live there may live life differently.... their interests may be different.... we market to an audience.... profile your audience... market to the sector of them who will be buying each listing....different people...

Yes. We have a fast moving urban market.

Yes.  Each market and subset is unique.  While they may function similarly to other areas, there are always nuances.

 What Lyn Sims said. 

      I get so tired of hearing, "But NPR says prices are up, everybody is getting multiple offers..." or, " On the HGTV show they had lots of buyers coming through the Open House..."

Every market is different and the media used to draw attention unique!

Of course! That's why even if you CAN sell in an entire state, it may not be wise to do so unless you really know the area's 'tribal customs'.

Andrew,

We preach this day and night.  Even our small cities which make up Santa Barbara differ within the same area...A

Every market is unique and different as are the types of real estate within these markets. Which is why any new agent in these markets needs to become knowledgable of the real estate there in order to best represent their clients.

Barbara Todaro nailed this one!

Indeed - "every market operates in unique ways" - a local Realtor is the one that knows the pulse for that specific market!

Yes, I agree every market operates in unique ways. Markets are different and unique ... as are the customs of the real estate tribes that list and sell them. 

Goes without saying.

Real estate is hyperlocal in all its aspects.

Intersting. 

I went back and see, your question. You got all right answers. 

Indeed, every market is unique.

Even in Denver we have a variety of properties and each should have different marketing! 

Sure and that is one of our many tasks, i.e., to educate our clients on the differences

Absolutely, no doubt about the need of a customized approach based on your farm. 

Markets are unique.

More importantly, how do you manage to capitalize Every Single Word Of Your Post?

Certainly there is a big difference between the 2 markets in your example, just as there is a big difference in a resort market like mine compared to a major urban market.

Real estate is local and markets react very differently and uniquely. We never saw the huge losses in real estate values other parts of the country had in 2008.

Some things are different, but people are largely the same everywhere you go.

It's called HYPERlocal for a reason and I'm with Lyn Sims - it's confusing to the consumer when they hear these national stats. You can't even site stats in one CITY and be 'accurate,' especially if it's one that's over 100K population!

Yes to local dynamics first then general dynamics at play

Low cap, slow churn real estate is marketed differently (buyer market) than high cap, 10% churn real estate.

Don't need to be and employee of  Jet Propulsion Laboratories to figure that out.

Real Estate is local and marketing is aimed at that population

Yes