Hopefully, it has the redeeming quality of pricing. Then you don't need to do anything else. There's a butt for every saddle and plenty of investors think these are gold.

Present a true picture. Many people search for run down properties. If you put lipstick and perfume on a pig, it's still a pig!

Tell it like it is to your real estate investors.

Or, explain how to use FHA 203(k) financing for prospective owner occupants.

Be honest. Tell the true story. Not for the faint at heart. If is is "cash only"say so and disclose the inspecction rights or lack there of! Promote size or location.

Although it can be challenge...I can always find at least one positive aspect of a property.

Location...Opportunity...Size...Value

Calling all Flippers

I've marketed fix and flips.... the photos are the photos...what you see is what you get and there are many "small builders" who will jump at this type of home.... I show it all...inside and outside...no dress up day...just bare bones.... and the narrative says, fix and flip in the title.... we market for those homes....and we rarely have one to market because we have such great demand for them.... 

"good find; great potential"

A house is a house whether beautiful or not. Price it that way & say AS IS & that is that. I think it's presumptuous of you to think that your properties have to be of a certain caliber.

To investors. If it has a whole in the roof I'm in.

Investment opportunity!!

I'd say "Great price!"

Price overcomes all objections. If it is well priced, it will sell. And there are investors out there who would enjoy a project.

No different than any non-bank owned dog.  Focus on great opportunity for those with vision...or land value....

You just wrote part of the perfect ad:  This is a bank owned "dog" with no redeeming qualities.  Are you up for the challenge of a complete makeover?"

I bet you'll get a lot of offers from flippers... if it is priced right.  

Whether my customer was looking for a fixer or not, honesty works best

"Diamond in the Rough!"

Whatever the best quality is about the home, highlight it. Hopefully it's location and you can tout the rare find, at this price, that requires some renovation in a desirable location.

"Handyman's DREAM Find!"

"Make this diamond in the rough your dream home!"

Sheri Sperry - MCNE® There must be one positive aspect to this property. Hopefully, it's the price.

You have to see the value in it. The home may be a "dog" to you but to the right investor it could be a gem! I picked up a hoarder house last year that most wouldn't even look at. I got a great price on it, put a little money into it, and tripled it's value!

Do you have to?

Describe it the way it is. "The is a dog of a house. Great barking deal. Not for the faint of the heart. Great demolition prospect. Opportunity to build your own castle and live like a king"

Price reflects the 'as is' condition.

In need of TLC = Tons of Liquid cash!

Help make me beautiful again.

A rhinestone in the rough.

Price it right and it doesn't matter. I've sold many like that, it's simply price.

Everything sells at the right price.  Everything has redeeming qualities ... even it they are bad and/or ugly.

In the best
Light I can

Price.

Show what you have in the pics.  Not all MLS pics need to be polished like Better Homes and Gardens.  The right buyer will see the potential.

Given the number of contractors I work with that rebuild or flip there are no dogs out there except maybe abused mobile homes Sheri Sperry - MCNE® 

First, you show the best photo, even if only one. And call your investors!

Hopefully it can be sold based on the price or as a real deal for someone who wants a project.

Fix and flip

Where I d list quite a few I can chime in now. First it depends on the bank, some bank will not allow words or pictures that show or suggest, repairs, mold, damage or such in the mls or marketing. My feeling is that puts forward a home that is not what the buyer will find when they go see it. Fr me to sell them, i have to call my list of cash buyers and tell them verbally what is there, and solicit their highest and best offers to get it sold. NOW, when i get a bad home with a bank that gives me the freedom to market as i see fit, i like to show the home for what it is. Show the work and target cash buyers, there is no use getting Bobby and Sue first time buyer in a home that you can not get a mortgage on anyway. Most of my bank owned homes are sold in a week or less, some the same day as they hit the market and that is through truth in advertising.  As fast as i can sell it, they will assign another listing. 

For some investors the worse the better. Just present a true picture, price it right and it will sell. A different audience and buyer is looking at this one so it does not have to be cleaned up, staged, put in the best light, etc. -Kasey

Wayne Martin nailed this one!

Sheri, price it right.

Sheri Sperry - MCNE® - Bank owned 'Dog'?

Maybe a rendition, and mark as a fix up and priced correctly.  In our market, it would last about 4 hours.