Devon mann, Investing (KWBHG)

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Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

telemarketing is not the preferred way to search for leads in my marketplace!!!

Jun 19, 2017 11:37 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Lots of them here on AR, a few call me regularly.

Jun 19, 2017 11:19 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I think you should listen to your broker.  Trying to get around the law usually results in the loss of ones license.

Jun 19, 2017 11:12 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

ISA stands for Inside Sales. First of all , an ISA is not only used for cold calling and lead gen but also for warm calls, and setting appointments. In most states it is totally legal for you to hire someone either in person or virtual , to set up appointments for you. That is all an ISA is really doing, getting the appointment. 

Many agents don't like to cold call for leads. And I don't. However , just because agents don't like to do it, and just because many don't do it, that does not mean that it does not work. 

AND it is not crap. It is a very viable and effective marketing tool as long as you are adding value and helping the person you are talking to. 

IF it was SO CRAPPY- then Ben Kenny would NOT be the success he is!!!!! 

That would also mean that Bob Stewart's mom is doing something crappy and SHE IS NOT! She is a good person doing great business! 

Bob's mom  joined Ben Kenny's team, the first thing she learned how to do is to make ISA calls. They have the phone dialer. Every morning for 2 hours the team shows up to make cold calls. 

The VERY first day after she got her license about a year ago- she made those calls and landed her FIRST listing from those cold calls and also had a few more leads to follow up on later!!! How is that for your first day in the business!!! 

As long as you are adding value to the person you will do great. 

You can hire ISAs but I would make sure that you have someone who can lead from the heart- I don't like the scripts to be rigid , but flowing and flexible. 

One of the brokers who we run FB ads for - has a licenced real estate agent as her ISA. She is a dynamo!!!  She already converted 6 leads from a little over 100 leads. 2 of those were listings! Most were double deals meaning the lead had to sell and to buy. Then today she just texted me that she converted another lead who again is a seller and a buyer. ISAs  can rock your world! 

I have some good ones on my team if you want to investigate the outsourcing part. 

Jun 20, 2017 04:30 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

No, not in CA if you just need help with calls, emails, records, ( negotiation or price discussion are not allowed) ~  no RE license would be required. Some agents I know use out of country help and they are very happy with price and professionalism of those aids. 

Jun 19, 2017 01:53 PM
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

Regardless of whether or not it is productive, if every assistant or marketer had to be licensed less would want one.

I would skip the broker and go to the up on the state rules regarding what an assistant can do.

As I understand it, anyone can call, do telemarketing, stand at an open house and provide pre-printed material, and even unlock a door, but they cannot discuss real estate or answer any real estate questions.


Jun 19, 2017 12:28 PM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I always hire a licensed associate

Jun 19, 2017 12:20 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I don't know what an ISA is but assume it's some sort of assistant. I don't have anyone call my clients, just me, so I haven't had to worry about this. The best thing to do is to listen to your broker. I wish you the best.

Jun 19, 2017 12:00 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I would not go against what your broker says. Find out your real estate laws and allowable tasks for unlistened assistants. Then check out MyOutDesk or Upworks or Pamela Cendejas for VA's. -Kasey

Jun 19, 2017 10:57 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

If your broker says they need to be licensed, look for agents in your area to help you - agents who don't want to sell. Ask other trusted agents in the area if they know of someone. 

Jun 19, 2017 08:21 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

In TN they must be licensed and in any state you usually have to do what your broker says.

Jun 19, 2017 07:35 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm so with Barbara Todaro ..not preferred way to search for leads in my area! 

Jun 19, 2017 05:26 PM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker


Jun 19, 2017 04:09 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Check with your broker.

Jun 19, 2017 01:18 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

       We don't use that term in Florida, but the concept is the same.  The Florida Department of Business and Professional Regulation, Division of Real Estate sets the requirements for licensed vs. unlicensed assistants.

    Check with your Broker, and see the Department's website.  Consult an Attorney for legal advice. 

Jun 19, 2017 12:28 PM
Roy Kelley
Retired - Gaithersburg, MD

Follow the rules in your state and get advice from your broker.

Jun 19, 2017 11:32 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

You need to follow the instructions of your broker and licensing requirements for such people differ from state to state for assistants. Brokerages might also have more limitations regardless of state laws to reduce their liability.

All that being said, why in heaven's name would you have someone else call your past clients. That should always be your job... they are your clients, afterall. 

Jun 19, 2017 11:00 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

What's an ISA?

Jun 20, 2017 10:37 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

As Barbara Todaro wrote. I would be very hesitant

Jun 20, 2017 05:34 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Richard Weeks nailed this one!

Jun 20, 2017 05:03 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Devon mann - Every state has different guidelines on what a non-licensed assistant can do.

Jun 19, 2017 10:56 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Not sure how effective this will be given the cost. No license required as far as I know here in CA but what matters is what your state and broker say

Jun 19, 2017 08:36 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

There is no getting around the law and using this can upset many more people than it can attract

Jun 19, 2017 05:39 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I think you need to re-think this idea

Jun 19, 2017 04:57 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Listen to your broker. Hmmm ISA? Independent Sales Assistant? Indian Sales Association? Internet Security Associate? etc, etc

Jun 19, 2017 04:56 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

As long as it is not part of ISIS I am ok with someone using it. 

Jun 19, 2017 03:15 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Devon mann Assuming an ISA is an assistant to make calls and set appointments, a real estate license is required here.

Jun 19, 2017 02:18 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

If someone is soliciting to offer real estate services, most if not all states, require the person be licensed. Your broker wnats to keep his license and protct yours to!

Jun 19, 2017 11:26 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Not familiar with an ISA.


Jun 19, 2017 11:19 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Search google for Tim Heyl ISA

Nov 07, 2017 06:49 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Cold calling is not effective anymore.

Jun 22, 2017 09:38 AM
Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

Here they only have to be licensed if they are going to show a home. UPWORK is great for stuff like that.

Jun 21, 2017 01:45 AM
Toronto, ON

What do you mean by "ISA"?

Jun 20, 2017 09:13 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

What Barbara Todaro said.  That kind of crap only adds to the already tarnished reputation in the industry.  

Jun 20, 2017 08:06 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Pardon my ignorance, but what is an ISA?

Jun 20, 2017 08:04 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good question, have to see what others have to say!


Jun 20, 2017 07:47 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

What do you want to hire someone from the International Surfing Association which is well known as the ISA? It seems like you are saying your "ISA" is to be your assistant? CA law states that without a license, there's a limitation to what a persona can discuss with the public regarding a broker's inventory, paperwork, etc. I looked for a referral to a licensed assistant to do so and found one that way through trusted Realtors and my Broker.


Jun 20, 2017 06:43 AM