I think it's a niche like anything else, but not one that I would participate in or recommend.  I personally don't like the political segregation that's taken hold of the country.  Some of my favorite clients and business partners are on the opposite end of the universe from me politically, but I wouldn't want to miss out on the chance to know them and work with them.

Fred Griffin Politics should be kept out of business. Since when are politicians a protected class? I would not consider this.

Well . . . I'm VERY conservative and truly, most of my clients are too. I do not like Chabot as their poster child, though. There's a reason he's no longer in CA politics!

I think the REAL question is, "Should a real estate agent be transparent, genuine and acknowledge what they stand for; to articulate their 'WHY"?"

The classic smiley face would say,,,,"Oh me, it might cause someone to go someplace else."

The contemporary agent may realize trust, commitment and loyalty are based on conveying one's WHY.

As the results of the Conservative Move expression, those who have self-selected and are predisposed to choosing those with an aligned why are doing what resonates with them.

Those whose marketing contains critters, pink, children, motocycles, boats and tats are doing EXACTLY them same thing, just a bit more meekly.

I agree with Ryan Huggins - Thousand Oaks, CA that someone has stumbled on a niche and it works as conservatism is not a protected class and free game to exploit.

You beat me to it, Fred Griffin ! I was just going to link the same article. I think his campaign will garner him some business but I doubt it will have much impact on where people move. 

It's a good idea. There are certain states that are outright hostile to business owners, enterprenuers, certain religions, investors, etc. I've seen millionaires increase their annual income by 10% or more just by moving out of a liberal state. Why not market to them?

It's just a matter of time before certain states implode due to mass regulation, high taxes, and liberal social programs for the shucksters. These states take from the producers and give to the takers, creating a dependent voter base but some day the producers will pack up and move. Of course, the fed will probably bail them out at that point...

For me the message sounds: relocate from California. Leave! ( or better: Run!)

Not something I would do but that's just me.  

Kind of a cultural exchange like when Pakistan split off of India and one religion was sent to one side and the other to the other.

Fair housing does not cover political beliefs, prospect away is what I would say to this group.

One more thing...(10 a.m.)

This would not be far off from having a big time conservative promoting a real estate brokerage, which has been done with success.

God Bless Texas!

I would not participate in this kind of marketing.

Interesting

I think it's a slippery slope, especially in the present political environment.... 

Well I heard it joked about that if CA, DC and NY plus Chicago created their own country then the rest of the country could go about their business in peace. 

I have to agree with John Meussner and Ken Jones  on this question.

I do not discuss politics.

Fred,
No, this is not who we are. We were rejected on a consulting job. The folks loved our work, and did not like that we were not converts to their religion. We are dedicated to doing our best and we have not discriminated based on politics or anythin else. A

Paul is not licensed in California or Texas. LLC opened this month 

Feels wrong

It sounds like a new and unique way of meeting the needs of a certain demographic.  As long as no law is violated, this is a business decision which can result in a good return.

This is learning curve marketing that may or may not work depending on results. However, CA is expensive. Investigating alternatives is wise

I personally would not market to any political group. 

I'd market an area, not a polictal camp.  If you don't bring it up, they won't wonder...  

Let Texas have'em. 

We need to dump our rubbish somewhere. Sorry to my many friends in Texas, it's after dinner and the wine is working.

No politics in my real estate. However, if someone is a loud mouth jerk on either end of the spectrum I tell them they have the wrong agent. Here in dark blue Sonoma County conservatives are an endangered spiecies! The number 1 radio station in the Bay area is the public broadcasting station.

I wouldn't be the one to go that route - in either direction (left or right) - but, it certainly does have 'niche' written all over it. Do you plan to do this, Fred Griffin?

Fred, Texas is red enough.  

Better they go to Nevada, Oregon, and Washington State so those states will no longer be singing the Blues . . . .

We have tons of Californians moving here to Boise Idaho for the same reasons.  We don't market specifically to them, but we do a lot of relocation, clients generated from our website and they are NOT quiet about why they are leaving California - none of them.  -Kasey

No

Unless someone becomes hateful my job is to take care of clients regardless of political affiliation.

Not sure what i can or cant say about it. I do think it is good that people can move away from these high tax states though to areas that are better for ones pocket book. Here in NH we have no sales tax and no income tax, we have a huge amout of relocations from MA, CT and NY. 

No, I agree with the others that said this is a niche.  Sad thing is in Texas the big cities are starting to go the way of California...

I just see this as the real estate version of Christian Mingle or JDate

This individual is not a licensed agent in Texas. I wonder if he plans to expand his services to other states.

I think it's fine for him if that's his thing, but it's not for me.

Interesting,  Will have to see what otheres have to say about this.

Not a spin I see myself making on my business. 

Ken Jones  nailed this one!

not at this time

Seems like inverse gerrymandering. I do not think it will be successful.

It's a form of niche marketing that's not quite my style... I have my own political, religious, personal opinions, but I don't publicize them in any way from a business development standpoint. As far as I'm concerned, I can help most anyone buy or sell a home whether I agree with their positions or not. I may also be a better fit than someone who is a clone in their beliefs. And in fact, I find this kind of niche marketing something that leads to more divisiveness in our society which I am against.

Fred Griffin - nothing wrong with the 'right' niche!

HMMM, need more info