Norlyn Figueroa,  Westchester's residential & rental properties​ (Coldwell Banker Residential Brokerage)

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Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Everything I was going to suggest was covered EXCEPT put a sign on yourself! NO JOKE! Consider wearables with the Realtor Logo or at the least a name badge to remind those who know you that you are a Realtor and to let those who don't know you know you are a Realtor. Even the little R Realtor pin helps.


Jun 04, 2017 04:39 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Internet:  you need your own website (not a page on your Broker's site).

SOI (sphere of influence).   The following blurb is from a post I did for "New Agents":

      Let everyone know that you are a Real Estate Agent. 

     Tell your family, your friends, the neighbors, your acquaintances, the cable guy, your auto mechanic, your mailman, your doctor, the cashier at the grocery store, the waitress at your favorite restaurant... tell every person that you meet.  

     Offer them something of value - for example, tell them to call you any time they have a question about local real estate.  Then ask if they are thinking of buying or selling a house.  Do they know anyone else who is thinking of buying or selling a house?  Be sure to give them a business card!

Jun 04, 2017 04:17 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

The number one way to get leads is referrals. Friends and family are amazing as are people who know you from clubs and groups you belong with - PTA, church, any organization. Also, volunteer for any open house or floor opportunity available.  Good luck staring your new career.

Jun 04, 2017 03:58 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Decide what your passion is, in other words what excites you. Then use the law of attraction and find a mentor that mirrors your passion and is successful. Then learn from them and see if you can hook onto their team.

Jun 04, 2017 03:49 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the quickest way to get leads is by hosting open house events for listing agents in your office....volunteer.... you work the buyers who visit... and if some visits who wants to list, you get that too.... negotiate that with the listing agent...

Jun 04, 2017 04:19 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

FOCUS on your sphere...PERIOD! 

  • Create a database and keep up with them every single month. Add those you meet and keep up with them too!
  • Volunteer
  • Do open houses
  • Talk phone time at your office...again, with each of these tasks, add people you meet to your database and CALL THEM - stay in touch. I promise, it REALLY does work and it costs you nothing but, your time.

The ROI can't be beat!

Jun 04, 2017 03:49 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Your sphere (friends, family, community groups, church, temple, ...) is the best way.  They already know you and generally want to help, even if you're new.

Jun 04, 2017 08:36 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Building a business is based on meeting and and talking to people. Figure out how you want to reach those people and do it every day.

Jun 04, 2017 06:53 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671
  1. Great localism blog posts
  2. Open houses
  3. Calling everyone you know.
  4. Networking
  5. Door knocking


Jun 04, 2017 04:50 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I like Joe Pryor and Fred Griffin's answers. -Kasey

Jun 04, 2017 04:38 PM
Norlyn Figueroa
Coldwell Banker Residential Brokerage - Larchmont, NY
Westchester's residential & rental properties​

I agree with needing a mentor...only person I have right now is my branch manager. I am passionate of luxury and sky rises. {Covering my eyes}

Jun 04, 2017 04:09 PM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Norlyn Figueroa You have lots of good ideas from our ActiveRain friends.  Good luck

Jun 04, 2017 07:06 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Call everyone you know and call them once a month for 3-4 months or until you get busy

Jun 04, 2017 05:56 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Use conversation starters. Let people know what you do. I was looking for carpenters, roofers, someone to set a new front door, etc and realized there aren't that many around. Or are there? I searched and found people to do the work i needed done, but I also found out that there are others that live nearby that do what I needed, but none of them ever let me know what they do for a living, and none of them advertise. I suppose they rely on friends and family  and referrals to get jobs? The last thing you want to hear is " Oh darn, I just listed my house with X. I didn't know you were a real estate agent"

Jun 04, 2017 05:39 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Get out in your community and meet people, let people know what you are doing and who you are, and by all means read all these suggestion that the community has made...just don't forget face time.  A

Jun 04, 2017 05:15 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

From your sphere. Then start farming and networking and while you're waiting for these to pay off, do open houses and floor time if your company offers it.

Jun 05, 2017 04:08 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Norlyn Figueroa I am sure your research said that 3 out of 4 transactions are a referral. Check Buffini & Company's training Peak Producers and learn a bit more about effective ways of working by referral.

Jun 04, 2017 10:03 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

Yes, let everyone know that your a Realtor.  Network and use your social media.

Jun 04, 2017 08:48 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My top place for leads is referalls from past and current clients, my second leading place for new clients is my Active Rain Blog. A distant 3rd, may be calls for my listings i can turn into new clients

Jun 04, 2017 06:24 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I like Lynnea Miller and Barbara Todaro ..tap your resources..get the word out and sign up for open houses!!

Jun 04, 2017 05:48 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Focus, learn and work hard.

Jun 04, 2017 05:23 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

IMO the best thing you can do in today's market is get on a team that provides leads - the rest will come over time

Jun 05, 2017 05:13 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Fred Griffin nailed this one!

Jun 05, 2017 05:12 AM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

FFR: friends, family, relatives then expand like a pepple thrown into a pond!

Jun 05, 2017 03:43 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

In your sphere, then your neighborhood and then where the gut points

Jun 04, 2017 05:06 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Do not think too much or try to invent something new. Start according to books: sphere of influence, networks, open houses, farming, etc. 

Jun 05, 2017 06:49 PM
Shantée Haynes
Berkshire Hathaway HomeServices PenFed Realty - Washington, DC
Helping the DMV On The Move...

 Floor time is effective and good for a buyer or listing here and there every now and then. But if you're REALLY wanting to get the gears shifting, your own neighborhood, depending what the set up it like. Not sure if you live in a development of 300 homes and less or a general zipcode with a few different neighborhoods. But either way, postcards and newsletters and your FREE website from your REALTOR benefits are going to be a great setup to get going fast!

Jun 05, 2017 12:32 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hirer a mentor or have your broker talk to you about which niche you would like to work on.  

Jun 05, 2017 08:48 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Slow and Steady as She Goes... create a plan that will work for you. In other words, don't include things that you will not do or do not feel comfortable doing ... things like cold calling, knocking on doors, pop-by's, etc.  

Jun 05, 2017 07:54 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

It is all about markeing yourself, getting exposure. Hold open house events and follow the LP MAMA approach with prospects.

Jun 05, 2017 07:24 AM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I get leads from my website.

Jun 05, 2017 07:06 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Start doing Open Houses

Jun 05, 2017 06:27 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Newbie best plan to obtain leads.

Your brokerage CB advertises they have EXTENSIVE training programs to help their new agents. Your question suggests you see through the smoke.

What I suggest you do is take a step back.

As a real estate agent, you are the owner of your own small business. I am aware CB and Redfin have business models that render agents to 'employee' status. This encumbrance is yours to overcome.

But start with:

1. Your business plan
A business plan means you have assessed your current cash and funds on hand, determined the minimal income needed to break even, and a projected income goal for end of 12 months. This number will prove crucial in selecting the right broker.

2. Identify your market.
Becoming a real estate agent is very much like becoming a store owner.

  • As such you must decide if you are selling cucumbers or sneakers. 
  • Then you must know where your stock comes from and what it will cost.
  • Who will buy your product and for what price.
  • Where do these customers live and
  • How will you reach them.
  • How much must be sold to stay in business.
  • Avitar of 'ideal' customer

Only when you have identified your 'ideal' client can you construct and effective message to which they will respond.

Your business plan should have a vision that could look like: "   real estate business focuses on the  ANYTOWN/STATE in the communities of Chevy Chase, Overbridge, Tawnyville and Golfside Estates. Single family homeowners of more that 5 years ownership with a value between $300,000 and $850,000. Services offered will be assistance in selling and purchasing SFH, property management and investment opportunities. Unique Value Position will include menu services, CIS Score valuation model and direct purchase from unintended property owners.

Now, with an income goal and subject customer base, the small business owner can determine how many transactions must close to reach their  goal. It is incumbent on the small business not to not select a store (BROKER) whose historic record is existing agents average LESS than this level. Very often, high split companies mean you must close 30% more transactions to reach your goal. This is an impediment you over come of fix. Do not consider ANY broker office averaging less that 10 annual transactions per licensed agent in the office.

Finally, now that your business is defined, your market is identified, you can create a lead generation system that can resonate with THIS audience.

So what is on them mind of those who live in the community and houses you describe? One of the cool things about SOCIAL MEDIA is so many blab about what's on their mind. Use this to your advantage.

You message to those seeking shelter will be completely different than the one who is moving up.

The more personal the message the greater will be the responses.

Now, the last step is to determine what you have the most of, time or money?

Money means spending dollars for passive, inbound, Internet and direct response marketing.

Time means you ACTUALLY have to MEET these homeowners.  Put yourself in the path offering something that is important to them. One thing they ALL have in common is INSURANCE.  Questions you can ask is, "Do you know exactly what will happen if your file a claim with your existing insurer? Will rates go up? Can you change carriers? Should you hire an attorney?

No one really knows the answer, but what conversation could you have is you knew you could provide them the resource?

All you need is one thing. 

Best of Success,

Jun 05, 2017 05:35 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Norlyn Figueroa Start with your sphere of influence and face-to-face networking.

Jun 05, 2017 05:25 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

From your friends and through networking.

Jun 05, 2017 05:19 AM
Roy Kelley
Retired - Gaithersburg, MD

Make face to face contacts and build your referral network. 

Wear your nametag every day and give a business card to every person who asks about real estate.

Jun 05, 2017 05:17 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I would make a list of all possible prospecting activities with my SOI at the top of the list.  In addition to SOI I would choose 4 other activities to concentrate on.  Good luck in your real estate career.

Jun 05, 2017 05:01 AM
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

Leads are somewhat local, join as many organizations as you can handle, school functions and church will bring you many leads.

Jun 05, 2017 04:53 AM
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

Working other agents open houses.  You need to be up on other listings that are similar and cheaper in the area.

Jun 05, 2017 04:32 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Talk to people... tons of people.  People you already know and people you'll meet by hosting open houses.  Get a dedicated & proven mentor and soak it all up like a sponge.  And don't expect anything to happen overnight... It takes persistance and consistency!  Good luck.

Jun 05, 2017 04:30 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Your friends.

Jun 05, 2017 03:29 AM
James Dray
Fathom Realty - Bentonville, AR

Follow Barbara Todaro nothing else needs to be said...

Jun 05, 2017 03:26 AM
Noel Mayer
Upper Montclair Weichert Realtors - Montclair, NJ

I stopped by, thank you for sharing.

Jun 05, 2017 03:15 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Website works best for me.  Floor time can be good depending on how many calls come into the office.  Referrals are a good start.  Let all your friends know you are a Realtor.  Pick an area to work in and farm it regularly.

Jun 05, 2017 02:50 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Your sphere of influence, your website, this site with blogging, phone time if you have that wih your broker, Networking events.

Jun 04, 2017 09:43 PM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

People you know already, personally and from organizations you belong to, get involved in groups and community activities, attend networking events etc. Norlyn Figueroa then develop at least 3 lead generation portals

May 11, 2018 10:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Like Bob, was wearing my name badge going into Home Depot where homeowners were adding granite counters so they could sell.  I got the listing! 

Jun 07, 2017 09:59 AM
Stephen Turner
House Broker Realty - York, PA

Can't beat ROI from your SOI!

Focus on getting the word out to all your friends, family, anyone & everyone you meet DAILY! Too many times I see agents start something to get things going, and then once going, they fail to continue the efforts they first made. That will lead to a cycle of feast & famine.  Pick something and continue to do it, even when you start getting busy!

Jun 05, 2017 10:55 AM