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Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Yes but, I would never use the address as the domain name - SUCH a waste of money!  I have FAR better results by using domains that include something like, "" etc.  

My clients have their own web pages on several of my sites - they don't need the 'address' to be the url because assigning a new url does absolutely NOTHING for bringing visitors to that page (on your site or any other site).  

In a listing presentation, you can share the difference and the sellers 'get' it!  There are agents who buy a domain name for all of their listings - I show the sellers the difference in hits to my listing sites and those that have the domain name as the address. There's no comparison!  They want to reach more buyers - just like I do!  ;-)

You want AGED urls that contain the neighborhood names - more people search neighborhoods than addresses.

Hope this helps, Marte!

May 09, 2017 08:57 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Unique property websites are mostly a thing of the past now. With the right supplier, if you have a web site with an IDX, then each listing can have it's own unique page. 

May 09, 2017 08:53 PM
shirley cicero
Continental West Realty - Livermore, CO
Northern Colorado Mountain Homes and Vacant Land

Interesting question. I can't wait to see the responses. I have a stand alone website but not for just listings.

May 09, 2017 08:42 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Yes I do

May 10, 2017 06:08 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Yes, I do and have had for years. It makes it very easily to quickly respond to inquiries about a home by saying "go to" as many queries do not provide a phone number to call back. And sellers love these as well. Easy to use for marketing. RealBird gives you a single property website for free and a domain from godaddy is cheap to buy for one year.

May 10, 2017 04:31 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I don't use them. In most cases they are a waste, especially when properties are selling in 30 days or less.  On a unique or historical property, I would consider using one.

May 10, 2017 04:16 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Never.  1) Too expensive for high volume

2) Too much trouble to keep track of. 

Just create a .extention in front of your site.  Or a shortened URL to mask it.

May 09, 2017 10:47 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Interesting responses from Debe Maxwell, CRS and Richard Bazinet /MBA, CRS, ABR 

May 09, 2017 09:26 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Richard Bazinet /MBA, CRS, ABR nailed this one!

May 10, 2017 06:09 AM
Peter Mohylsky 850-517-7098
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

No need unlesz you drive traffic to it.

May 10, 2017 04:47 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Yes, I use at least one URL, sometimes more dependingon my marketing, and single property websites

May 09, 2017 10:12 PM
Colin Kinsella
Houston, TX

I have asked a related question about having some result (Web Page or Video) on page 1 of Google results that relate to a single property and single agent. 

Jun 01, 2017 06:10 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I do not have a stand alone website.  to many place that people go to now like zillow.


May 13, 2017 05:54 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We have them on Realbird, but do not purchase for each listing.  They go too fast. 

May 12, 2017 10:18 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We do not any longer. Just not enough tome in the day to promote a single property website

May 11, 2017 06:41 AM
Toronto, ON

I do not track such metrics.  I discuss the marketing plan with my clients.

May 11, 2017 04:10 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Marte Cliff - I use Single Property Website for FB Ads - leads going there are forced to register after a minute or so.

May 10, 2017 11:24 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I do not do listing websites - I don't see the point.  By the time the website gets any traffic the property should be sold way before then

May 10, 2017 01:00 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the only website I create for each listing is via Realbird..... we have too many listings to do anything except that....although, we will have a website for each builder's subdivisions....

May 10, 2017 11:43 AM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I use RealBird which produces a single property website.  Realbird is the bomb for listing marketing!!!! 

May 10, 2017 08:42 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I do not.  All of my listings get a custom treatment on my website and I spend my marketing efforts driving traffic there.  "" was gimmicky at best 10 years ago and when the SEO Gods gave preference to exact matching URLs.  Now, it's content that is King.  My site and my listing pages rank in the top 5 when the address is searched for, often above zillow or

May 10, 2017 08:29 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you everyone! This is a bit of "market research" I'm doing, and these comments are extremely helpful.

May 10, 2017 08:27 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My websites allow me to have a landing page url for the listed property. If searched these will come up and no need to purchase another domain name. Listings aren't staying around but a few days these days.

May 10, 2017 08:12 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Thank you for posting this question Marte Cliff , I have not done this for an individual listing but I have for developments.

May 10, 2017 07:24 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

We do not. We list here, and craigslist as well as a featured listing o our website which has high traffic. We also have a way on our website to send out the listing to everyone in our web database (1000's) who is looking for a house with that criteria. Single property site sounds like added unnecessary work.-Kasey

May 10, 2017 07:15 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      It can be a good part of a listing presentation.  You can provide a link in your blog posts, on your yard sign, social media, etc.  

      But will it get you SEO?  Will it get noticed or found by the general public?  Not likely, unless you follow Debe Maxwell, CRS's suggestion and maximize the keywords in the URL.

May 10, 2017 07:14 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I never did that.  My blog was so high ranking, I just wrote a blog post for each listing.   

May 10, 2017 07:04 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I have.  It's just another way to market a property.   

May 10, 2017 06:20 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I do not.

May 10, 2017 06:01 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It is a matter of strategy.  We would not now advise a stand alone website, because the strategy is to have it on one's own website make each listing stand out. It also becomes a big job to make it a mini website that would include search, and other pertinent info, or create links to the main website.   In the beginning of all this, we did advise stand alone websites, because it made the seller feel good, and websites were just an expanded brochure.  A

May 10, 2017 05:54 AM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do not at this time

May 10, 2017 05:39 AM
Roy Kelley
Retired - Gaithersburg, MD

I have not done this but it is a good business practice that is loved by home sellers.

May 10, 2017 05:38 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I've never done this because it seems an unecessary expense in my market.

May 10, 2017 05:24 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I have never done it or seen the need in markets where I have served.

May 10, 2017 05:12 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Do not, never have. I feel it is a waste of money. Many agents do this. I just put the listing here on AR & it comes in with Z, T & the others in Google.

May 10, 2017 05:00 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

No and not necessary.

May 10, 2017 04:47 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


May 10, 2017 02:58 AM