Yes .... I am really great at marketing postcards. I always think of the best stuff to send which gets results. With that said, you won't see any time change cards from me.

Next mailing I am doing a western type of mailer with my partner where we are on wanted posters with a cowboy themed background. We are also Butch Cassidy approved.

It sometimes take a lot of work.

This is not a one-size fits all business.There are many different methods.  Be genuine.  Be consistent.   

Yes to the question that follows the question.  Some people are just not comfortable doing certain things ... cold calling, door knocking, pop-bys .... I do not believe doing anything that does not "fit" with the person doing them will provide good results.  Personality is reflected in marketing styles and how we communicate with others.

Online Marketing and Postcards over Cold Calling for sure. Cold calling has to harder with caller I.D. and The Do Not Call List. I hand up on and block all leads sales, grocery store ad sales, robot caller and Sly Dial callers.

Catch 22: THE BEST method to get more listings is to have a listing in the neighborhood. It's your For Sale Sign.

Honestly, any work, but consistency is what is key. Have fun with it and let your personality shine through.   A little humor goas a long way in helping you come top of mind.

Listings are "gold" in our current marketplace and sell almost instantly regardless of price with the right marketing.    The absolute best way to get listings is by referral.   You have to do a terrific job for your clients and remain professional and upbeat no matter what.    Then, the referrals actually do the marketing for you!

I occasionally do postcards but I make them actually "look" like a postcard. The last ones I did were a view of the lake from the home we were listing and our real estate information was on the back with a tagline that said, "This could be YOUR view".   It worked very well and we sold the home for top dollar against other homes that were priced less than ours!

All I know is what works for me. I get good results from warm calling (to people I know and past clients) and mailouts in neighborhoods I work and have sold home in..

we are listing agents, and direct mail marketing has worked for me for decades.... it's an "old school" method that never weakens....

To be honest, cold-calling is not my thing and will never be.  I have never had a problem finding business -- in fact sometimes I need to turn off the faucet -- there are only 24 hours in a day!  I would say online marketing and referrals are my best methods for gaining business.

I think the personality had a big impact on what you do for your marketing and how you do it. And it comes across in your blogging as well!!

I think it also depends on the market and budget as well - new agents typically do not have very large marketing budgets

Annette Lawrence , Palm Harbor, FL 727-420-4041 - I'd go for WARM-CALLING - calling the people I know!

Of course personality is going to play into it, but even personality aside, cold-calling is going to generate more immediate leads than online or mail outs.  I hated cold calling, but when I was knew and wanted listings, I did it.  All the while I was building up a direct mail campaign and online marketing.  Thank God I haven't had to cold call in a long time, but it works.

Stats show online to be the best.

Annette,

The first thing a new agent should do as get out and meet people face to face. A

Yes absolutely. This is not a one-size-fits-all deal.

Absolutely personality plays a role and I think that is evident in how people succeed and even enjoy different methods over others. Most people hate cold calling but some agents have dominated it and had great succeas. Same with all the others.-Kasey

Agree with you. Groveling for the business never works.

Find your comfort zone and be consistent! One size does not fit all!

No cold calling, ever! And I mean, ever! Hate it when it's done to me and I don't subject anyone to anything I hate being done to me.

Absolutely 

Definitely, the strengths and experience of an agent will show in ones presentation whether it be mail, online or calling. It also shows when there is a lack of experience

Michael Jacobs nailed this one!

Yes I do. 

Yes

Yes to your question about personality, Annette. I agree with Ken Jones and others on why that's key in our marketing.

I get most of mine from print ad people call on that I have listed.

 Absolutely. 

Currently I am sending out just listed and sold postcards and Facebook ads.

Do it all!

90% of new agents work with sphere of influence as buyer agents.  Until you have a bunch of past customers the likelihood for new agent to get listing alone on the street is slim.

Of course it does.

Cold calling doesn't work for me. People do not pick up their phones or are on do not call list.  Most homes here have the no solicitation sign so you cannot knock. I think the trend now is on line marketing and mail outs.

I like word of mouth....

Mail outs with a call to action.

I like communicating by phone but not cold calling... that said all 3 of these work just depends on how you spend your time and resources as well as delegate.

Cold calling is getting more difficult due to the DNC list.  Plus, you really need to target your market and calling a neighborhood is just throwing darts at a board.

I have good luck with direct mail.

Annette - Yes, I believe that there are many ways to be successful in real estate, and you just have to find out what works for you.

all of the above just do it

I used to cold call in my past life all the time.  Bringing little gifts to the door openers was key.  I went back to that yesterday on a "pop-by" f/u and brought the owner a sandwich. Got the listing on the spot! 

BTW - As Thomas J. Nelson, Realtor, CRS points out - I had the listing next door from sign to close 25 days on market.  But I know it was the sandwich!

I do.  I'm more likely to do online and mailers than cold calls.  Cold called 18 years ago and was not a fan.  I'm a geek and the online stuff appeals to me.

Yes.

LOVE Lyn Sims' answer - it's tailored to not only your city but, the hyperlocal and what they respond to.  Some people prefer to send canned cards but, creativity wins the prize (listings) each and every time!