Hold opens in neighborhoods with starter homes, and do a mailing to a nearby rental building.  If you don't have any listings in those price ranges, ask an agent in your company who does list starter homes if you can do some Opens for her - or him.

First off, pick a target market that is viable. Is there money to be made or will you spend your time working with clients that can never buy anything? Put lenders in place that will do loans to this market. Then do a plan and a timeline as that would be a market that you would have to help them clean their credit up and it will tke time. you would need to survive 12 months before each closing happens and you would need resources.

Its a market that will work-if you have the patience and resources to wait it out. But you will need a plan, partners to help, edication and processes, and a long timeline for the deals to come in.

Why? It's tough enough to find a buyer now without the added burden of repairing credit. In some cases, these people will take years to nurture back to a good enough score.

Stifle that need to help everyone. As someone that went thru it, please take it as generous advice.

I selected a niche, foreclosures, rather than a target area. Many of the purchasers are first time home buyers.

A 12 month marketing plan & budget in advance and then consistency.

It has to be routine and fully funded to succeed.

What Patricia Kennedy said. I'm not a big targeter except of my SOI/Past Client data base.

Hi Teniqueka,  You have some great answers here.  If you really want to target low credit score buyers, you can promote lease-to-purchase properties. That puts people into a home while they work on improving their credit score.  Of course, you will need to find a source for these properties.  It is very difficult in a fast moving, sellers market.  Much easier when inventory is high and sales sluggish.   

Focus on apartments

You will want to partner with a good loan officer who can assist in getting the buyers qualified and have the patience and experience to assist those who do not qualify to qualify. Open houses attract good crowds of potential buyers

I especially like Patricia Kennedy suggestions and especially like Dennis Swartz suggestions before you start doing anything.

IMO you're soon going to find you can't be all things to all people and those with low credit scores are a sure way to ruin - they take the longest and often couldn't care less about buying.

Find a more lucrative niche, focus on it and work it

I never did it but I know agents that were succesful by holding first time buyer seminars.

Boy are you targeting a 'do it for love' niche. Because you will work very very hard for little or no pay. Are you sure that's what you want? If so, gather demographics for neighborhoods according to median income.

"...first time buyers with low credit scores..."

There is a reason so few agent choose to pursue the poor credit market niche. Unless you have a money source that has instruments in place to provide funding for high risk borrowers, you will experience the same outcome so many agents before you did, before moving to a market niche where they have more control.

Ok, so you've lined up a lender who will finance a 700, 720, 740 credit score. Follow in the footsteps of competing lenders. Direct mail to renters with messages that appear as "Why rent for $1,700 mo when you can own your own home for $1,400 a month. Down-payment assistance available. Credit qualifications apply.' Of course you DO realize that is a good message without targeting 'bad credit' people.

Put up a display at your open houses with the same message. However, it would be better to have no open house with a better purpose, which could include the before mentioned display.

As you can see, there is work you need to do. Start with becoming aware of all the state, county, city, area programs that assist first time home buyers.

List those resources that can assist with down-payment dollars.

Be aware of the Habitat for Humanity programs and local revitalizing plan in your area.

Then do not attach yourself to the outcome. Too often, when working with those who are very vulnerable, it is easy to accept blame for outcomes you can not control. For these spending $300 for a home inspection then having the bank 'find something' five days before closing is a real financial hit. The emotional ride can prove burdensome.

Best of success.

Annette

However you do it coordinate it with a loan officer for this category.

Patricia Kennedy nailed this one!

Keep writing blogs with valuable information for your niche, and soon you will rank for the keywords.

You might want to start reaching renters in 'ennry'' communities and maybe young professionals( few years after college).

Write blog posts with advice for people in this target market.

This would be a good group for a buyer seminar.

first time home buyers are renting....direct mail marketing to apartment complexes.... I did that many years ago, and I did get many responses....

Target your message for your target audience.

Teniqueka Green - first time home buyers market is always a good idea. Many agents want to work with higher-end so it is easy to penetrate.

Good Luck.

Why not just focus on first time home buyers with good credit scores? It may save you a lot of frustration.

What worked in an area yesterday many times will not work today.

What works for someone else may not work or be a good fit for you. Follow your inclination - try things on and see what works for you. 

You have some great answers here, and I'm sure any of us would be happy to talk on the phone for more information if helpful. I'm not sure I would specifically target those with low credit ut focus on those who are in a position to purchase

    Unless you have a Lender at-the-ready who will make loans to people with low credit scores, may I respectfully suggest that you not pursue that group.   Most of them won't qualify for a loan; they will not be able to purchase a house.

Patricia Kennedy said most of what I'd suggest.  I'd also like to add "do a first time buyer" and/or (maybe a combined) "low credit score buyer" class/seminar.  Team up with your favorite lender to talk about their programs for those buyers.  They can help with the cost, since they'll be doing marketing/lead gen there too.

My first thought is Why? I can see that you want to help first time buyers and those who have difficulty obtaining standard financing. However, you also want to be able to close your transactions.

I would determine a farm area where home prices are within budget for affordability for first time buyers. Do weekend open houses. You be surprised how many buyers will show up. Then be the prospective buyers consultant in guiding them regarding downpayment, credit scores and monthly payments.

You have a 1 in 12 cance with aprtment owners so make to them monthly that you hit everyone as soon as the lease is up.

Try hosting first time home buyer seminars.

 Team up with a loan originator that offers loans to borrowers with lower credit scores and give home buyer work shops. Teach and coach the participants about credit and saving up some money for the earnest money deposit, appraisal and inspections. 

What Patricia Kennedy stated.

Patricia has given good advice.

Mailings to rental buildings works well. If the complex has a community room you mioght advertise a seminar if you can use the room!

Use the words "First Time Buyers " in all of your targeted posts -

5 Things First Time Buyers in Lancaster, PA need to Know !

Give it a try, be consistent and focused