Praful,

For some it has brought busines, for others not.  You have to analyze your market prior to paying for ads. A

None personally.

See Anita Clark and Debbie Gartner and Nestor & Katerina Gasset - they can educate you on FB.

I can contribute a couple of direct sales, others get little or no attention.  I haven't run an ad in a while and I have a fairly good organic following on my business page

I've had good luck but I will say that you have to constantly tweek your ads & really work your contact line.

Different things work like one house pic you get tons on clicks & on other ones you don't. Very visual type of marketing.

Like Annette says you have to really target who you want also for it to work best. 

The company I used gave us a CRM & helped us with ads & had a FB page with success stories. Great to see what others are doing also.

Yes, I have and continue to use them. They have helped me sell homes and generate new buyer/seller clients. What has worked best for me is to go hyper-local with the ad. It generates less activity but hits the exact demographic I target with good results.

Haven't really run an intensive program as yet.

I have not used them.

I love FAcebook ads

I've never used them, so I've succeeded in holding onto a bunch of my money.

I have had good luck with it and buyer leads presently I am working with who found me on Face Book.

It didn't work for me.  I experimented in many different ways, and I learned that it wasn't worth my time nor money.

but, I did learn what was most appealing and turned it into a lead magnet.  So that was good.

Prayful I don't use them but rather post a variety of stuff that brings on conversations - which is great.  Just closed 2 sales from FB contacts.

I find Facebook ads have generated a good number of hits on our company website - and at a fraction of the cost of PPC. They work very well for brand awareness as well.

I tried it a few times with lots more clicks but nothing substantial in the way of leads. I think it would work with a bigger budget. I am working on adding substance and waiting for our season to begin.

I think Nestor & Katerina Gasset (katerina) would be a good source for that opinion of value...

Have yet to oersonally try but there are certainly success stories that have been shared here. Likely, there have been some stories shared that were not so successful.   

I don't advertise there - it's a censored site and I don't advertise on censored websites

No experience to share. Have not used Facebook!

Not tried them.

I have not used such ads.

I think, it is one of the cheapest promotions of your business at the moment. 

Nothing really - lots of hits but, nothing from it (no registrations, etc.)  So, for me a big fat zip, zero, nary, nilch!

waitimg for ans....

none

I have created activity but no sales as yet.

I haven't used FB ads. 

FB remains a social site first & foremost & appears to be mostly that. Some have said they had good success with business contacts but I don't know for sure

I have never used them. I will be interested to see the comments on how it fairs.

I don't partake

Failures: Broad appeal real estate or related service ads to a general public  ($$$$$)

SUCCESS: Niche appeal real estate or related service ads to a targeted audience ($)

Except for a few words the ads were identical. It is the digging into the demgraphic data that pay off BIG.

Good questions?? I wondered the same and have been researching it.. Thanks for the post!

I have ran a couple of ads. Open house to gain buyers in an area and my listings.  Rentals also get lots of exposure.  I have not sold a house off of facebook ads.  

Not into Facebook

Praful, 

I see a lot of agents who do Facebook, and Google ads with a lot of clicks and few signups.  That means there was a lot of money spent.  If you are doing what Lynnea Miller referred to about getting brand awareness.  That can be a good thing. 

One trick that I have seen work a lot, is for people to put their offer on the ad.  

For example if I am trying to get buyers in Dallas Texas, and I make an ad that says "See all the homes in Dallas" for sale, that may get a lot of click throughs, but not convert.  You get a lot of tire kickers.  

But... If I put an ad that is REALLY targeted, then you get better response.  "Fishing Cabins by Lake Travis over $500,000".  Then people will know better what you have.  If I know I won't spend $500k on a fishing cabin, I probably won't click through.  Which is a good thing.  It saves you money.  

I have a really specific example about one that I did with my business.  I put description and pricing on an ad and got leads and business from it.  Message me and I will give you more details. 

Never use Ads, but have had a lot of success with my FB pages and with putting posts on FB rental pages.

I've run a few ads with various levels of targeting.  Usually $20 for 3-4 days.  I've seen a huge spike in traffic to my site.  Cannot say that any business has come from it.

I'm with Ron and Alexandra Seigel ..one size does not fit all..know your market before paying for ads.

Closed six deals this year from facebook and am ramping up to be more purposeful in order to improve that number. The ROI is amazing as compared to other internet lead tools.

I love Facebook ads. They work very well across all niches as long as your avatar is on Facebook and you are targeting them with the right message. That is where most people go wrong, they don't target correctly and then they don't take the time to craft their message to their avatar. 

We had  a great buyer from FB listing boosted posts. We find the best FB ads for real estate come from boosted posts. 

I post a lot of FB ads to promote my free webinars to real estate agents and those FB ads have increased my email list by hundreds. I also use FB ads to promote my courses and get great results from that.

I also do retargeting with works the best. I wish I had more time to really break it down more, because the more specific you can get with retargeting the better results you will get. 

Now you can do retargeting to specific lengths of time a person stays on your website. So you can have one ad that targets those who stay for over one minute which would be a different message than to one who only stays on your site for 3 seconds. 

You can do great FB ads for open houses. Those work very well to target to the neighborhood. Anyways, there is so much to do on FB ads, not enough time to do it all. 

We get exposure for our listings and get referrals from other agents and get actual buyers and even a seller who looked us up facebook. We have a lot more to do to maximize the benefits of FB ads. 

Nothing but crap leads.  From hundreds of calls not one was a viable lead. 

Not a fan of FB adverts

Never had success, so stopped wasting marketing $$

I have not done them. It is plenty busy without them but did look into it. I am interested to read your responses

Have not tried