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Rainmaker
5,584,178
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

think of title that will MAKE PEOPLE CLICK ON IT.... just as "the eye buys" a title that appeals to human nature will attract people....

sex sells!!!! 

my last title was "Not A Quickie...Need to be Social and We'll Love You In the Morning".....  

another one that I recall is "Do You Know What Goes Up My Butt Sideways?"

Jul 24, 2016 12:04 AM
Rainmaker
1,611,105
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, ePRO
Big Block Realty 858.232.8722 - La Jolla, CA
Serving Coastal San Diego, Veteran's & Seniors

I rarely go literal, you have to be eye catching or curiosity raising...innuendo and double entendres are fun too.

 

For example: GOT ANY WEED?

was the title of my lawn care blog once.

Jul 24, 2016 12:07 AM
Ambassador
1,311,766
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

It depends on the material that's being written. If it's a market report or a listing, I will have Market Report or Listing in the title or property address, but all others might be more creative to catch attention.

Jul 24, 2016 12:45 AM
Rainmaker
1,534,664
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I think it really depends on what you think people are looking for.  In my view, there are three main types of blog titles:

1) The factual - This is the most common in listing blogs.  Title is something physical and factual, such as "123 Main Street, Any City, USA".  Great if you have a listing and want to catch those that search for the address.

2) The "Wow Factor" - This is something that makes people want to see the blog.  Think most "click bait" ads online "7 tricks to spice up your love life" or in real estate: "Amazing single story with stunning city views."

3) The long tail search - This is something that is related to what people might be typing into Google.  Examples: "What is my Thousand Oaks home worth?" (I use this for my market blogs), "Single story 3 bedroom home near UCLA" (a format I've started using for listings instead of the address as more people are going to search for something like that instead of the particular address), and something I searched for recently: "Walking tours of Maui" (I was looking into a vacation).  This last is good for basic information about the area, to help brand you as a local expert.

Jul 24, 2016 02:50 AM
Ambassador
2,116,111
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home again, home again...

I usually write the post, first.... and then look through the language to see if there's anything that stands out as a title, and pull that sentence (or sometimes modify it) to attract to some attention.

Jul 24, 2016 12:35 AM
Rainmaker
1,868,688
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Well my answer is not as entertaining as Sam & Barbara's comments.

I just write the post & then ponder on what would get the most views. If it is a consumer piece I just go with what keywords G likes. After all, it's in the ranking for them with a market graph.

There was a website that helped you with titles. I will have to find it for everybody.

Jul 24, 2016 01:59 AM
Rainmaker
5,281,957
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Basically, my process is pretty much what Alan May said.

Jul 24, 2016 01:50 AM
Rainmaker
2,838,950
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This is one of those subjects that auto-runs for me. It just works out fine

Jul 24, 2016 01:15 AM
Rainmaker
1,157,841
FN LN
Toronto, ON

There is art and science behind creating the optimal title to ensure the maximum number of clicks.  You can also try A | B split testing.

Jul 24, 2016 01:00 AM
Rainmaker
797,557
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I want to catch attention and if public then relate to the post.

Jul 24, 2016 12:15 AM
Ambassador
6,656,884
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I just say something to describe what the post is about, but others do a much better job than I do.

Jul 24, 2016 12:04 AM
Rainmaker
2,229,165
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Make it interesting so people would want to click and read.

Jul 24, 2016 10:04 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Harry F. D'Elia The answers generated by your question are making me chuckle.  Thanks!

Jul 24, 2016 06:12 AM
Rainmaker
4,716,944
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

I have a lot of market reports so most are rather boring but the point gets made -- so to speak.  

A question in the title seems to work

Clever titles too.

Taking something from the news and tying in with your subject.

 

 

Jul 24, 2016 05:18 AM
Rainmaker
5,774,095
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Harry,

There are days when we have the title in mind prior to writing the post, and there are days when we write the post first...then when we find the picture, sometimes the picture dictates the title.  "Don't LetThe Ants Get In The Way of The Elephant!"

Jul 24, 2016 04:27 AM
Ambassador
3,763,935
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

If you write the post first and then look at it for a minute, something might just pop out at you.  If not, have a glass of wine and repeat!

Jul 24, 2016 03:45 AM
Ambassador
3,419,693
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Click Bait .... and then there needs to be good engaging content to keep them there. 

Jul 24, 2016 03:18 AM
Rainmaker
2,443,346
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

There should be a thought process for sure.  Something that will grab a reader and make them want to know more.

Jul 24, 2016 02:42 AM
Rainer
352,976
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

Anything catchy, but relevant to the topic.  Barbara Todaro has one that caught my eye and I am going back to check it out.

Jul 24, 2016 02:29 AM
Rainmaker
1,466,257
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Harry F. D'Elia Most of the time, I have an idea for a title and try to keep my post within that focus. After I write the post, I may tweak it a little.

Jul 24, 2016 01:59 AM
Rainmaker
8,119,212
Roy Kelley
Retired - Gaithersburg, MD

Count on good advice from Barbara Todaro

Jul 24, 2016 10:21 PM
Rainmaker
206,112
Sandy Williams
eXp Realty, sandy@sandywilliams.com - Sarasota, FL

I look into Google Keywords for the number people searching for specific terms. I try to think of subjects that my clients ask about.

Jul 24, 2016 09:49 AM
Rainmaker
1,007,023
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Use your imagination and keep trying until you get something you like

Jul 24, 2016 09:02 AM
Rainmaker
2,234,859
Debbie Laity
CinaJones Real Estate - Cedaredge, CO
Your Real Estate Resource for Delta County

I think about the audience I'm targeting and what search words they might be using. 

Jul 24, 2016 07:14 AM
Rainmaker
5,246,515
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I usually follow the process outlined by Alan May.

Jul 24, 2016 04:44 AM
Rainmaker
1,259,883
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Try some eye catching topic after you have completed the article.

Jul 24, 2016 01:21 AM
Rainmaker
836,353
Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

Think outside the box, what would make people open it and want to read it. Dont fear being a bit over the top with it. 

Jul 24, 2016 11:49 PM
Rainmaker
4,434,227
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

The others have answered.

Jul 24, 2016 09:49 PM
Rainmaker
152,917
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

Sometimes the title comes and the blog follows, or a thought or emotion within the blog inspires the title. I try to make them interesting enough that people will want to see what's inside.

Jul 24, 2016 09:33 PM
Rainmaker
1,646,171
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

I sometimes google the topic to see what are top results for that topic are.

Jul 24, 2016 04:41 PM
Rainmaker
4,321,985
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Harry F. D'Elia - there are some good posts about selecting a good title for the blog posts. If you have number in the title - like '5 myths' ....it works best!

Jul 24, 2016 04:19 PM
Rainmaker
1,772,017
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Think of an eye catching title that grabs your interest and makes you want to click.

Jul 24, 2016 01:56 PM
Rainmaker
3,986,423
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I just pull some words from thin air

Jul 24, 2016 12:28 PM
Rainmaker
3,988,138
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

What is the purpose of your post? Think how people will search for the information and compose your title around that. 

Jul 24, 2016 12:18 PM
Ambassador
5,152,902
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Depends on the topic. Keywords might be more important that being cute or creative, but for some topics definitely something creative that will get people to click

Jul 24, 2016 10:44 AM
Ambassador
2,703,737
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Something that will make people click on it, without being misleading.

Jul 24, 2016 10:30 AM
Rainmaker
4,800,282
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I listen to my muse.  

Jul 24, 2016 08:08 AM