I walk door hangers 4 times a year and talk to people.

Post cards, in my opinion, is the best, besides personal cntact.

I use to send out a newsletter and it worked great about 5 years ago.  I finally gave up on farming subdivisions and kept on communicating with my family, friends and past clients.

Postcards, they work for me.  I send when I take a listing, when it goes pending, and when it sells.  I mail one in July to send market update from January to June and another from July to December.

In my opinion, postcards are by far the best farming tool out there, other than social media sites.

Post cards - & like Fred the EDDM is the easiest way to get it done.

NextDoor.com

a monthly newsletter with recent sales, current listings, an article that I write, one from my lender and a featured listing - then I also send items of value quarterly and some just listed or just sold cards

I so seldom do any marketing other than referral and blogging.

But when I do, the best  is Postcards.

Recent sales in a property value report and I do that six times a year.

Post cards and face to face networking every week of the year.

I do postcards with a variety of topics including local market data. I was sending them out monthly but have cut back to 6 times a year with some good leads

I don't consider myself as a farmer but when I did I sent something out or stopped by every 6-8 weeks.

Melissa Marro - is it to generate leads? I call my sphere - and it works!

And I do it often enough to get in touch with them 3-12 times a year.

Melissa,

Each neighborhood  is so different, what works in one does not in another.  Each town has its different areas and different people.  No one size fits all!  A

1-2 times a year we walk our farm and put door hangers out as well as on Memorial Weekend we put flags on the front lawn of our farm.  We also do postcard mailings - Just Listed and Just Sold!  As well as a number of social media and marketing programs that are directed to our area.

Walking the neighborhood always produces good results. Once or twice a year, with something to leave with the owners, helps to be remembered. The effort is larger, but the effect is, in most cases, more significant.

About 10 times a year. It is an effective way to get one's name out there. 

Monthly direct mail postcards .  We use Prospects Plus

  Every Door Direct from USPS has made mail-outs a lot easier.

I don't do neighborhood farming... but from past experience I would say you need to touch that farm at least once a month for a real payback.

When I farmed, sent out a monthly newsletter. It provided one listing a month to cover the cost!

I don't do this.  In the past my broker did post cards.  Now what I do is I market my listings, my open houses and my sales.  B&W flyers with my business card on them, put on the door.

if you're just starting the program, use direct mail marketing with postcards....do it every month until you get some response...complement the mailed postcard with online marketing..... within a year, you should be known and you should be receiving calls for CMA's.... 

We are starting a new farm area and we'll be sending postcards monthly, 12 times a year.

We are also doing a "micro farm" for our new listing. That includes a Just Listed card, a Market Update card, a Home Estimate card and a Just Sold card.

I like to hand out a market report that says...what is your home worth. 

We send flyers, postcards, market reports, and other items of value to prospects but don't "farm" in the traditional sense.

Postcards 

parked and reading...

blogging and community pages works for me

I have not done much recently. I used to mail out post cards.

We send targeted postcards out yearly that is about it for farming neighborhoods. 

I probably will go with open houses. The more inventory, the more open houses.