Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive)

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Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Debbie Gartner there are some people here who do this on all their posts. It does nothing for you but make you look silly.

Just ask yourself if you ever see any major news site or professional blog do this. The answer is no of course not!

It makes it hard for the reader to view. There are some Ar members who listened to someone who calls themselves an SEO expert who suggested doing this years ago. The advice was awful and still is.

May 26, 2016 11:03 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

It used to be a 'thing.' It is no longer. The link that Debbie Gartner cited says this: 

For a period, Google did give weight to italics and bold terms thinking that these were valuable clues, but since that too could be gamed and bold and tactic terms were used in an effort to spam search engines and to gain a disproportionate advantage, that practice ended many many years ago. Bold and italics DO NOT effect SEO except for secondary effects. The mark-up is relatively ignored and the text is weighted exactly the same as all the rest.


May 26, 2016 09:35 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I don't think that was ever true.  Bolding just helps the reader and should be used for emphasis (and not key word stuffing as it appears when you keep bolding it).

Instead, what does help is using header tags e.g. <h2>skldsjlsdkj</h2> or <h3> sslkdjlskjdf</h3>.

I always outline my articles first and then write them and use those tags in there.

Let's see what Bill Gassett has to say.  I think he used to say that this was one of biggest fallacies/rumors out there.

BTW, for me, I only bold key things I want to emphasize or headings.  I think it's bad form to do what you suggested here.

May 26, 2016 10:52 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It used to, but not anymore

Now, usage of bold/italics etc is more for your readers - which is very important for the serps

May 26, 2016 06:42 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have never done that and don't think it would give your SEO a boost.

May 26, 2016 10:58 AM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I think it highlights for the reader an important statement, but I don't think the it helps with the SEO or SERPS.

May 26, 2016 10:10 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I think all it does make the text stand out a bit better for the reader which may be good thing!

May 26, 2016 10:04 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

I don't think it does.  I did a search recently trying to determine if my blue font on the posts hurt search results, and the answer(s) I found indicated no.  So don't see why bolding would be treated any differently than font color.

May 26, 2016 09:48 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Latest I have heard is that this makes no difference but not sure where...maybe Bob Stewart ?

May 26, 2016 09:33 AM
Bob Stewart
ActiveRain - Mesa, AZ

No, it doesn't help.

May 27, 2016 04:52 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I remember Lenn Harley telling me it was hard to read, after I posted my first few blog posts in 2009..... you'd be wise to follow the guidance given by Bill Gassett ....

May 27, 2016 12:58 AM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker


May 26, 2016 11:12 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have no idea, Carla. Will look for answers on your questions.

May 26, 2016 09:59 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I only do it at the beginning of paragraphs to catch the eye of the 'scanners'.  I'm not sure people actually read as much as scan. Titles help too.

My WP Seo plug in still counts all the keywords in the post so .... ?

May 26, 2016 09:36 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Carla Muss-Jacobs, Principal Broker/Owner never was worried about that! And after reading the responses from some experts, I am glad I did not fall for it!

May 26, 2016 03:51 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I have no idea.

May 26, 2016 01:54 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I use the bold lettering for some statements or features I want the reader to notice.  Don't believe it works for SEO. 

May 26, 2016 12:18 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not believe it does help.  I use bold to add emphasis for the reader ... not the serps. 

May 26, 2016 12:15 PM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I'm way too old to have any idea what this means.

May 26, 2016 11:48 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Not anymore. 

May 26, 2016 10:49 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I will be reading all the answers because I have the same question and don't know the answer!  Thanks for posting this Question.

May 26, 2016 10:20 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Do not believe so.  

May 26, 2016 09:32 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We do not, so it seems to make no diff as we used to without any positive results

May 26, 2016 09:14 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Doesn't help. It's on par with using all caps.

May 26, 2016 11:19 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard that too, but would ask someone like Debbie Gartner or Tammy Emineth for confirmation.

May 26, 2016 11:04 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I doubt it but glad to see the responses from Debbie Gartner and Bill Gassett.

May 26, 2016 10:59 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I like it if you narrow it done to say 1 word or group of words, but not throughout the whole blog

May 26, 2016 10:48 PM
Roy Kelley
Retired - Gaithersburg, MD

This is a good blog topic when you have the answer.

May 26, 2016 10:34 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

May 26, 2016 10:23 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I learned from the answers here.

May 26, 2016 09:15 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Short answer is NO. And many readers find it annoying.

May 26, 2016 06:28 PM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I don't know if it helps but think it would be difficult to read and distract from your content.


May 26, 2016 01:33 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I used to do it & was told not to. However, I beleived it did make a diff & do

May 26, 2016 09:22 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Nope.  My understanding is precious little about the formatting is paid attention to by the big G.

May 27, 2016 07:34 AM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

in virtually all text based online content, bolding or highlighting text is done to show emphasis.  At one time this was taken into account and given greater weighting in deciding what the page is about.  Currently, there is no evidence that it has any effect any longer from any of my case studies.  Using H1, H2, H3, tags on text certainly does, but merely bolding it does nothign but make it look pretty.


Also, the SEO value of AR is near zero now.  There are several reasons why, but suffice to say that if you are posting here because you think it will be of great emphasis to the SEO of your website or outside blog, then you are making a most inefficient mistake.  There are places that the same content will bring you 10x more value than AR currently.


This site is pretty much "recreational use" only now unfortunately.

May 26, 2016 03:48 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

great question! 

May 26, 2016 12:38 PM