A completed sale

The lead count is the only metric worth tracking.

The more leads, the more sales.

If i get a 100K page views and no leads then I am either targeting the wrong market or my lead capture system needs tweeking.

Time on site and frequency of visits might be a serious lead or it might just be a day dreamer window shopping. A hit and run visitor might be surfing or they might be ready to buy and just wanted to set up a contact.

There are no digital metrics to pinpoint who is ready willing and able. I ask questions on my contact forms and the "Ready to Buy" leads are no better than the "Just Curious" leads.

I should track how many leads are needed to make a sale but it changes with the seasons and I am sure it changes from market to market.

A lot of people will talk about analytics and all sorts of data but if you spend the time you would be looking at stats to create content, you will have more to show for your effort.

ditto to Jeff's answer...

Analytics and what Jeff Dowler CRS said ... a completed sale.  

I liked Eric Kodner 's response and agree that Google Analytics provides me information that is helpful.

For one thing, tracking your blog readership (views, not necessarily comments by other bloggers or points) can be a pretty good measure of success.

Statistics provided by Google Analytics can also give you a good idea of how well your digital marketing is performing.

Anything that leads to a successful project or sale.

Kyle Volenik - number of closings!

Imparting local knowledge.

Value of a closed sale,  direct phone calls and readership. Readers will turn into customers at some point if they are returning for more content. 

I don't understand your question.

Interaction.

#2. duration

#3. From

#4. To

Leads to closed sales ratio.

Profit.

Kyle,

I agree with Eric Kodner .  However, the number of sales is the most important one as well as tracking where the sales come from. A

Interesting question - parked and reading!