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About 10% of commission goes to marketing.
Peter Mohylsky. BRIX...
Santa Rosa Beach, FL
I have a VERY limited marketing budget from the bank but I personally feel that marketing is critical to my lasting business so I have my own "marketing budget". Keep in mind, there are TWO important concepts here. "Marketing" and "Budget". Not everything has to cost money. Though I just did a brand new trifold brochure that cost money, having them with me at all times to hand out to total strangers and businesses costs me nothing extra. An AR membership costs money but the ROI is astronomical, so it is money well spent on my "budget" plan ! Thanks AR !
DEANNA C. SMITH ...
Smith Mountain Lake, VA
I do have a marketing budget Peter Mohylsky
Anthony Acosta - ALLAT...
I usually have between 10-15% towards marketing, and like to do direct mail.
Good morning Peter. Fortunately, my marketing expense is time related. I like the return on investment.
I do have a marketing budget and I do my best to stay well within it.
No, I seldom do any marketing other than a bit of blogging, sm, and a few phone calls.
15% of sales from previous year
Peter Mohylsky - so far so good - about 15% of my last years gross will go towards all marketing...
Postage and printing on postcard campaigns. My time on internet marketing. Soon on some logo merchandise.
I do but it gets adjusted with the nember of listings I have
Yes, but most of my marketing is online. I also send letters and thank you cards, so stamps and nice stationary.
Yes have a marketing budget, I can tell you last year was $4800 just on postage for direct mail. Well worth it.
Most of it goes to Internet hosting and design.
I do have one and watch it pretty closely, and adjust as needed
I spend about the same every month.... I don't have a budget....I do what's needed to make the phone ring and it's a consistent figure....
I am the Broker/Owner and I do not have a budget as per say. I do always sponsor the weather on Christian radio no matter what but other than that I do the minimal required to have a presence in the local "Home Market" magazine and newspaper.
I am glad that I no longer have to cope with a marketing budget.
I do and some in spent in print for branding and direct mail, others in a PPC campaign that brings lots of new buyers each year.
Yes , I'm one last time testing a local (every home FREE) newspaper offering them a emailed RPR report on their property . 40,000 homes for $59 per week .
Yes. Parked and reading.
My broker gives me a marketing/advertising budget based on my production that I manage. Funds are deposited quarterly based on rolling 12 months of closed production. Based on my GCI I get about $2000-$2500/quarter. Any advertising monies not used by the end of the year can not be carried forward into the following year. I usually have an end of year surplus.
I market mostly for free with video and blogging at front, a website and IDX that is free because I am a beta tester. I do a few paid items like Listings To leads so my annual expense is $1173 not counting outsourcing. My seminars epxense is paid for by my builders. One expense extra is jump drives at $800 a year, $2 apiece.
It has varied over the years but yes. you must have a reserve in your marketing budget as many have experienced the ups and downs wherein promoting is a necessity. That being said, roughly 10 to 15% is earmarked for marketing and dictated by market strength. The cycle begins again at year end and with any .luck some funds are left over that can be redirected into my pocket.
The property and/or Sellers may direct the proper resource as to how those dollars are spent. Whether it's international or local exposure, direct mail, magazine, radio or TV ads etc. the agreed marketing plan's cost is usually a shared expense.
I have gone back to farming so I am spending my money that way
Yes but it seems to vary. It's always good to have a little extra stashed for the unexpected.