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Rainmaker
4,335,810
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

While people hire the agent and not the firm, first, before I joined RE/MAX I used to lose business to RE/MAX agents all the time because sellers believed that the company's world-wide reach was important for their marketing. Once I joined RE/MAX, I stopped losing business for that reason.

Mar 08, 2016 09:06 PM
Rainmaker
397,250
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

People hire the agent, not the brokerage.  I don't think people care about a name brand brokerage. 

Mar 08, 2016 02:16 PM
Rainmaker
908,513
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Remax or BumbleAlong Team LLC.

Which would instill the greatest confidence in you?

Mar 08, 2016 09:46 PM
Rainmaker
4,416,808
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

People hire an individual, not a franchise. That said, franchises spend a lot to develop their brand and influence people's perceptions.

Mar 08, 2016 07:53 PM
Rainer
224,019
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

In the luxury market in San Diego yes

Mar 08, 2016 02:10 PM
Rainmaker
2,058,047
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Can't answer that question, I do not work for a franchise.

Mar 08, 2016 01:43 PM
Rainmaker
5,164,956
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My client could care less if I am with a big box company or not, it is the service I provide, not the company.

Mar 09, 2016 10:43 PM
Rainmaker
4,224,198
Richard Weeks
Dallas, TX
REALTOR®, Broker

No.  Even Gary Keller says it is the agent not the brokerage.

Mar 09, 2016 06:02 AM
Ambassador
5,614,131
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Some feel secure in thinking that you have the backing of the big company behind you, others know that it is just a marketing thing and all agents are very independent.

Mar 09, 2016 03:59 AM
Rainmaker
860,815
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Some people do want an establised brokerage with name and brand recognition.

Mar 09, 2016 03:59 AM
Rainmaker
6,858,342
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

A strong franchise like RE/MAX and a very professonl office do give an advantage to the agents.

Mar 09, 2016 02:04 AM
Rainmaker
1,465,977
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

BILL CHERRY I worked for a franchise that dominated market share in the area. Clients came to us because we had our signs everywhere.

Mar 09, 2016 01:55 AM
Rainmaker
1,659,405
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

The company is all about perceptions. The individual agent is about delivering the good or services.

Mar 09, 2016 01:02 AM
Rainmaker
5,573,163
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I've worked in both situations....and I never, ever had a problem with working for a "mom and pop" office.... we were actually the most productive office in the mls database....  

Mar 09, 2016 12:15 AM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't think so.  If they do I never see them anyway

Mar 09, 2016 12:10 AM
Rainmaker
4,213,008
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Some might --- I haven't had that discussion with clients.  

Mar 08, 2016 09:37 PM
Rainmaker
3,368,106
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Some do hire a national franchise for the name, some of those soon learn a lesson,  that just because they are big, does not mean all their agents are good. 

Mar 08, 2016 09:03 PM
Rainmaker
797,732
Susan Laxson CRS
Premier Sotheby's International Realty - Naples, FL
Realtor in Naples & Marco Island, FL

I think when you are just starting out, it might direct referrals to you from other areas of the country that "recognize" your name brand. But once established, usually your clients will follow you wherever you hang your license.

Mar 08, 2016 08:55 PM
Rainmaker
3,070,584
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

It never really comes up

Mar 08, 2016 08:42 PM
Rainer
274,009
Curtis Evans
Cabin Realty LLC/ USA, Licensed in Louisiana - Golden Meadow, LA

Treat people the right way and they will care less about about the Company. They remember me, not a big box outfit.

Mar 08, 2016 06:59 PM
Rainmaker
937,465
Peter Mohylsky. BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

I agree with the comment that people hire the agent. 

Mar 08, 2016 05:19 PM
Rainmaker
2,488,978
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Bill. Certainly not on the mortgage side, between my referral based business and blogging efforts, I have no shortage of business.

Mar 08, 2016 05:03 PM
Rainmaker
1,157,535
FN LN
Toronto, ON

Each client has their own opinions.

Mar 08, 2016 04:09 PM
Rainmaker
634,332
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

In the luxury market here it is an asset. I can't say I know it is a necessity but it does give me an advantage.

Mar 08, 2016 04:04 PM
Ambassador
4,315,625
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

BILL CHERRY - working with Franchise does give a reason to be supported by the big name - however, it's just me! Clients don't care who I work for, almost everytime.

Mar 08, 2016 03:10 PM
Ambassador
2,594,943
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Absolutely not.

Mar 08, 2016 01:31 PM
Rainmaker
5,764,585
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill,

It depends on the market place, and it depends on your reputation and your track record.  Stats show that if they liked their agents , they will use them again regardless of their company brand, but there are exceptions to this.  A

Mar 08, 2016 01:23 PM
Ambassador
3,986,910
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I find my clients do not care one way or another. They are looking to me to deliver good service not my company.

Mar 08, 2016 12:53 PM
Ambassador
3,889,600
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

No. They hire me.

Mar 08, 2016 12:47 PM
Ambassador
3,724,022
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I'm not but used to be.  And the answer is aboslutely no.

Mar 08, 2016 12:42 PM