Lyn Sims, Real Estate Agent Retired

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Rainmaker
5,573,163
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

if you had great success with it, they WILL remember you and some will not realize that they hadn't seen you for awhile.... I wouldn't reinvent the wheel....I'd just let it all fall into place again and enjoy the phone ringing....wishing you well with it, Lyn....

Feb 11, 2016 01:08 AM
Rainmaker
924,220
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Unless there is a specific reason that you would not want to begin farming your old area again, I would say redouble your efforts there.

Feb 11, 2016 12:23 AM
Rainmaker
797,207
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I think I would stick with the theme of "Cheers" where every one knows your name

Feb 11, 2016 12:17 AM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I would go where people know your name and expand from there

Feb 10, 2016 10:53 PM
Rainmaker
1,465,977
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Lyn Sims I would go where you have name recognition rather than trying to reestablish yourself in a new area.

Feb 11, 2016 01:56 AM
Rainmaker
1,157,535
FN LN
Toronto, ON

I know people who remember specific agent advertising from many years (i.e. decades) earlier who were advertising on TV.  Some agents are surprised that people remember their ads from so long ago.  People even remember advertising (e.g. bench / bus shelter ads) that agents have never even placed.

Feb 11, 2016 01:30 AM
Rainmaker
2,044,670
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

If it's your own subdivision , I would spend time setting up

Nextdoor.com

Feb 11, 2016 12:20 AM
Rainmaker
290,619
Allie Angeloni
Long Realty - Oro Valley, AZ

I would restart in the areas that I originally Farmed, as people will remember you, and more so, if you live in the same area.  People will be excited to see your name, and know that you are back - and especially if you still know that area well and were successful there.  I'm thinking you would get alot of positive and welcoming feedback Lyn Sims!  Best of Luck if you decide to go that route!! 

Feb 11, 2016 12:08 AM
Ambassador
3,890,268
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Lyn I would start hitting my old areas first

Feb 10, 2016 11:45 PM
Rainmaker
1,429,641
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Start where you are familiar with and branch out as the number's dictate.

Feb 10, 2016 11:14 PM
Rainmaker
4,224,234
Richard Weeks
Dallas, TX
REALTOR®, Broker

I would run the numbers and determine what is going on in that sub division vs others you are considering.  Then I would make my decision.

Feb 10, 2016 11:08 PM
Ambassador
5,614,543
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

If you were successful there in the past then carry on with an new campaign there.

May 15, 2019 08:21 PM
Rainmaker
5,165,921
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I would say stay with the one you did, there will be those homeowners that do remember..... good luck!

Feb 12, 2016 09:44 AM
Ambassador
4,315,625
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lyn Sims surprisingly, people remember you a lot from past marketing. I stopped running ad in local newspaper for years now. People still remember me from those ads!

And that's good. Technically, the gap you have had will automatically be filled in once you start your campaign there.

Feb 11, 2016 03:21 PM
Rainer
80,553
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

If it was successful, I would go for the same farm area. 

Feb 11, 2016 11:19 AM
Ambassador
3,119,900
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I would check the stats in the old farm ... see if another agent is dominating it ... if not ... and there are sales to support the farm ... I'd go for it!!

Feb 11, 2016 11:01 AM
Ambassador
3,986,910
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I would make my decision solely on the turnover rate in the neighborhood and not by whether they would remember me or not. A fresh start may be even better.

Feb 11, 2016 10:58 AM
Ambassador
3,343,881
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

If the area you farmed is still a desirable one, I'd start up there again.  

Feb 11, 2016 10:38 AM
Rainmaker
564,420
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Spend to strength...whereever that is.  If you've been successful w/ it, primed the market and/or have signs/listing in that area, I'd say yes.

Feb 11, 2016 09:27 AM
Rainmaker
140,618
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

Depends.  Is the turnover in the area worth the time and effort?  Does this area still match the type of client you are currently going after?

I doubt people still remember you.  you will have to start mostly from scratch, I believe.

Feb 11, 2016 08:25 AM
Rainmaker
175,514
Spirit Messingham
Tierra Antigua Realty - Tucson, AZ
Third Generation Full-Time Realtor® 520 471-6900

Good question.  I work the same Central Tucson areas and would hit them again if i took some time off.   Sure people would remember your name and for some, be like you just picked up where you left off.  Good luck.  I found mailers PLUS hold open houses (even if they are not listings you represent but someone elses at the brokerage you hang your license) in the same area you marketing farm can pay off.  They start to see your name "everywhere".

Feb 11, 2016 05:46 AM
Rainmaker
1,542,592
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Why not to pick up where you left off, unless you want to move a different neighborhood. 

Feb 11, 2016 04:46 AM
Rainmaker
4,799,651
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I am guessing the past ones will remember you.  But, is this the area you want to work?

Feb 11, 2016 04:24 AM
Ambassador
3,005,281
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Lyn, I'd probably go back to previous area but after first examining why you farmed that area.  Has anything significant changed that would make it less optimal to farm?  Has the age of homes tipped past the point buyers want?  Has the number of transactions dropped?  Etc.  If still valid, then I'd go for that are and maybe consider adding a new area that fits your market well.

Feb 11, 2016 03:42 AM
Rainmaker
5,764,585
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lyn,

Unless major activity has happened during the time you took off, I would return to the market.  A

Feb 11, 2016 03:25 AM
Rainer
319,929
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I agree with Richard, look at your numbers. If you start with the same area I'm sure there are new people and others will remember you. 

Feb 11, 2016 03:25 AM
Rainmaker
634,332
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I think Barbara Todaro is right. You'll be remembered, at least by some. But farm an area you really want to work.

Feb 11, 2016 02:12 AM
Rainmaker
1,413,724
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Lyn, I'm going to join the consensus here and go with farm the existing area where you may still have some name recognition from past efforts.

Feb 11, 2016 02:08 AM
Rainmaker
860,965
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I think they will remember you. ou could always do a split test sending 500 to your old farm and 500 to a new farm and compare.

Feb 11, 2016 01:47 AM
Rainmaker
6,859,333
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would start in the same area where your name will be recognized by some.

Feb 11, 2016 01:39 AM
Rainer
224,019
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Old area first unless you find through your research the turnover rate is lower than average.  

Feb 11, 2016 01:06 AM
Rainmaker
4,196,136
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would do the same farm, people will remember before you would start a new farm.

Feb 10, 2016 11:56 PM
Rainmaker
60,529
Peter Tamura
Coldwell Banker Select - Tulsa, OK
BANNOCHIE TEAM

I would start in a new area. People have short memories, it's unlikely that you will get residual benefit from marketing you did a few years ago. I would look at the absorption rate of different areas and price points and do a marketing campaign. Pick a neighborhood that is not dominated by a single agent. According to Hobbes Herder, you can be top of mind in a neighborhood in six weeks.

Feb 10, 2016 11:49 PM
Rainmaker
908,513
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the farm community aligns with your business goals as defined in your business plan, then restart the farming effort.

However, if you are currently operating at near bandwidth capacity, and intend to increase income, this may not be the correct strategic decision.

 

Feb 10, 2016 11:12 PM