5 Challenges

Location, Condition, Price, Bad Curb Appeal, Repairs Needed

Actions I Take

Consult with Seller to price right, declutter, cleanup and repair, and prepare the house (staging) for great on-line pictures where over 90% of buyers start when looking for a home

5 Creative Ideas

Offer Buyer or Agent Incentives

Social Media -- Let the world know

Virtual Tours On-Line -- on websites, syndicated to real estate platforms, etc

Postcard Mailing

Open House

Tony, 

I work in an area of town that once a property goes on the market, it moves really quick.

5 common challenges. Each house is unique. So the common issues would be related to financing, appraisal and inspection. But that is too mundane. Instead let us look at the issues of the house.

Many of the hot communities in the resale market are those MacMansions that all look the same. You know them, the office off the entry door, the dining room opposite with he family room buried as far back as they can go with the open kitchen presiding. So how do you make that 'authentic' 1995 construction appealing?

First, since I am present for ALL showings, I actually get to observe how visitors respond in their seeing experience. When the visitor steps across the threshold and nothing happens, that is a really BIG clue.

So, the house needs the wow factor. If the pool is viewed from the front door, I install "WOW" around the pool. Fire features are impressive.

If that is not a possibility, then the living room is re-purposed with baby grand as the focal point. That solves many problems one of which is "What will we do with a living room we never use?" The baby grand is so much better that the pool table or jukebox. Before you protest too much understand that easels holding excellent art with focal lighting works well also.

No challenges that I know of. When you call 1-800- R I C H I E  relax & enjoy

Diana Dahlberg owns this one.

 Good morning Tony and Suzanne Marriott, Associate Brokers . It seems as if Diana is on top of her game.

Convincing a Seller to:

• Price their home right
• Update what needs updating
• Cleaning every nook and cranny
• Updating curb appeal
• Decluttering and storing offsite.

I give them a checklist made specifically for them and their home.

Since most homes in our area receive offers in the first day(s), not much over the top marketing is needed.  Some agents hold open houses, then you have at least 50+ people in the home all at once.  CRAZY!

The big challenges I face are, with commercial properties, finding buyers with the means who want to site in our area.
With residential properties, unrealistic/underqualified buyers with preconceived notions about what we offer for how much.
5 actions:

1. Reverse marketing to the max. I use 3 different portals to find buyers/tenants who are a possible 'fit' and already looking.
2.Use demographics/psychographics to target those who might like our area and not yet know it, and market to them.
3. Networking with other brokers who might have prospects. I have a few who I will call immediately between ink drying on the listing and getting it into marketing.
4. Buyer's agents have their work really cut out for them; make residential properties as attractive, accessible and easy to show as possible.
5. Provide an overabundance of due diligence info so coop agents can be ready for their prospects with answers.
GREAT ideas preceded mine on this thread. Who says this is easy money again?

I love some of the answers.

Tony and Suzanne Marriott, Associate Brokers - usually, we create the challenges by not presenting the home to market in right way.

We all know, homes were selling when the mortgage rate was all time high!

Following this question & answer post.

Lately, I've found each listing to be completely different.  A condo could have some stupid condo rules that scare buyers off.  A house might have a busy street location.  Another one might smell like cats.  I can't think of five issues that relate to a single group  of listings.

Parked and reading

I seldom see challenges