I haven't done an open house in 11 years but when I did I handed out pamphlets about the home with my information on it.  People can be overwhelmed with to much info.

people do business with people they like. be friendy. good luck.

I have a lot of success with open houses, despite the fact that I do not have much for hand outs.  If they want more info I ask them to leave an email address and send it out to them.

Allie Angeloni Although you effort is good, I think you are giving away too much information. You need to give them a reason to call back.

I do not think that the paperwork is that important. Also, being a green Realtor, I try to print only necessary marketing material.

Yes, it shows that you have done some diligence in preparing for those coming to your open house.

I think that is just fine to do and more than most agents would. It might get you an opportunity to work with them but you should track your results to see if it is paying off.

Packets might or might not help. I would focus on the property and be familiar with the community and current listings and sales around you. Open houses don't have to be formal.

I think if you can talk about values and other homes currently in the market or recent sales that makes you more professional and valuable than just handing out a packet 

Allie Angeloni well, you are doing an excellent job of hosting the open house - and following up with the guests at open house.

Not many agents really do it that way, to best of my knowledge.

Some people coming to an open house are wanting to buy a home.  I would show them the home you are in and find out what they are looking for and make an appointment to show them what they are really looking for.  Now if it is the home you are in great.  If that is the case having that information available is good.  Then get a prequalification letter and write it up.

I would say you could be off to a good start.  You'll find out soon enough whether your information helps, but don't expect miracles in just a few times.

Yes

Wow!  That is a LOT of stuff (that most likely will end up in the trash).  I hand out a 1 page flyer and sometimes a mortgage rate sheet.  I also have papers handy advertising my services incase someone is interested.  That's the extent.  CMA is good, but only if someone wants to see how the price was justified.

For sure, Allie!  Open Houses are still our tried and true way to get new clients.  Most people who come to an open house will NOT be buying that house, but they are interested in the area.  Be prepared with the information and resource they need and they will remember you.  Good luck!

Personally, I think that is overkill. Be yourself and answer questions.

Allie,
That all sounds great but if you can find ways to weave that into a conversation that is even better. This is a better conversation than written reply but we don’t always get a lot of credit for written information. Even if you wrote it. When you share the information verbally you can get a lot more “credit” for being knowledgeable. Feel free to contact me to discuss further.

I make a full size flyer with information about community also includes my info.  Sometimes I have questioners the home owner would like completed. People actually like to give their opinion.  In the past I made packets didnt' see any value. No one is interested in all that. They can get basic information online.  

I like to be able to talk about the market conditions specifically - inventory, etc. - with attendees in person, but do have additional information available. I'm friendly, casual, and try to ask questions that will get them to talk so I can best assist them, espeically if they have an interest in the house. But if not...

To save time on preparing packets - I would prepare a couple to have on hand, but I found the most success having the information mounted on a quad fold poster board so if potential clients are interested they can see the information. 

I'm with Lisa I think most important is trying to engage one or two couples and go deeper with them so you can get accurate contact info to follow up.  And really knowing area sales to talk shop.

The old saying about people not caring what you know until they know how much you care is as true in real estate as it is in real life. 

LISTEN to what people say and respond accordingly, demonstrating your knowledge as necessary. 

Does it impress you that another is knowledgeable regarding a topic by what they put in your hand? Of course not. It is interpreted, "I don't know so read this and never mind about that tree."

What instills assurance and trust is your ability to resonate with what is on that persons mind. 

'I'm not a mind reader!" you respond. I agree. Neither am I.

So I would suggest creating a situation that allows the visitor to reveal what is on their mind. THEN you can not only demonstrate your KNOWLEDGE but your incredible perception.

This is the outcome of a purposed open house as compared to the open houses carried over from the last century.

Now, it is common knowledge you have less the 1% chance of SELLING this house as the result of an open house. Why  would you conduct an open house in defiance of this reality? Host an open house with a real purpose.

I think it is a great idea.  Also you should be able to speak about the properties currently listed in that area.

 Good Wednesday morning Allie Angeloni . Although I am not a licensed agent yet, I did find the answers interesting.

It should!  The more knowledge you can convey the more credible you look to both the buyer and the seller ....

that's good follow up....and we always have a professionally printed colored brochures to hand out.....

Some will appreciate your packets but I would not count on them making a big difference.