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Rainer
87,122
Chris Locke
Acton, CA

Is the purpose of the page to generate leads?  If yes, here is a post on Adwerx about using landing pages for real estate leads: https://www.adwerx.com/blog/landing_pages_real_estate_agents/

Jan 12, 2016 12:43 AM
Rainmaker
921,404
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

A landing page is simply a website page containing a 'Call to Action.'

Ones presence on a landing page reflects interest.

But, much has changed in the past year.

The exchange of contact information is not the defining criteria, but is a measure of motivation. 

The web page owner has many options regarding how to respond. Well thought out inbound marketing strategies REMOVE the need for the visitor to provide their contact info. Therefore, the defining measure of what is a landing page must be reliant upon the intent of the owner. "Got your IP" is all that is required for a successful landing page.

 

Jan 11, 2016 11:39 PM
Rainmaker
140,768
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

A web page where you exchange your email for information.

or a web page where you give permission for someon else to fill your inbox.

Jan 11, 2016 11:24 PM
Rainer
80,653
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

The page you land on when you click on a URL.

Jan 12, 2016 09:21 AM
Rainmaker
1,497,698
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

The page a visitor arives to my site on is the landing page.

Jan 12, 2016 08:25 AM
Rainmaker
760,033
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

A Landing Page is the page that opens when you click on a URL.

Jan 12, 2016 02:59 AM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Praful,

You got excellent answers, no point of my pitching in.  A

Jan 12, 2016 01:55 AM
Rainmaker
4,272,199
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I would relate it to a Venus Fly Trap. Your are trying to capture interest parties and get their name and email address.

Jan 11, 2016 11:59 PM
Rainmaker
7,784,694
Roy Kelley
Retired - Gaithersburg, MD

You have received some good answers for this question. Many real estate professionals need to improve their landing pages.

Jan 11, 2016 11:45 PM
Ambassador
6,348,448
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

A place for folks to seek info, and for us to seek their contact info.

Mar 29, 2019 07:20 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It is a place where they can get some information and also sign up for additional info.

Sep 15, 2016 07:54 AM
Rainmaker
1,280,748
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I'm here because I wanted to see how others were defining this question.

Sep 09, 2016 07:17 AM
Rainmaker
2,538,633
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Praful. Those that have gotten to my landing page are most likely there because of something they ready or someone gave them my name, so that usually means they want to check me out.

Jan 12, 2016 04:44 PM