Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
788,466
Susan Laxson CRS
Palm Properties - La Quinta, CA
Local Knowledge & Global Network

I am new to the Gulf coast and see the trend, so I plan on direct mail marketing, LinkedIn posts and Facebook Ads, along with social interaction.

Dec 29, 2015 07:40 PM
Ambassador
4,306,122
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 I will spend marketing dollars in MY market only!

Facebook Ads do a great job at targeting.

Dec 29, 2015 02:02 PM
Rainmaker
220,284
LuxurySoCalRealty Compass San Diego
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

If you have listings already in this demographic then marketing direct mail with just sold a just solds.  But if you are looking to break in I'd suggest the buyer lead route first.  5-6 years from now you'll have a past client farm in that market.  This is how I structured my business and it worked well.  Included a $16M sale.  Never would have happened with direct mail or FB ads Annette Lawrence , Palm Harbor, FL 727-420-4041 

Dec 29, 2015 10:27 AM
Rainer
149,706
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

Determine where they are "hanging out", and then market there. Facebook, LinkedIn, etc.

If you check the tax records, it should say where to send mail, and you can send marketing there too.

Dec 29, 2015 07:10 AM
Rainmaker
212,605
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Direct mail, but I'd probably throw $5 or so a day in Facebook Ads for that zip code. That way anyone that owns a home there no matter where in the world they might be will see my brand.

Dec 29, 2015 05:02 AM
Rainmaker
555,614
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Annette,
That is a challenge. Is there some service that you could cost effectively offer them for those times they are not using the units? Something like a guaranteed 3 hour response in case of a problem? Best of luck.

Dec 29, 2015 01:27 AM
Rainer
90,455
Val Evans
Scottsdale, AZ

Unless you're a member of the club, why waste your time? You do know most of those luxury estates are professionally managed by guess who? Your best bet is to farm a neighborhood where the homeowners actually live and work, and you can meet them one-on-one rather than wasting your time going through intermediaries.

Dec 29, 2015 01:17 AM
Ambassador
4,657,322
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

May be good to buy some email lists to reach out to the neighbors to the north.

Mar 07, 2019 10:38 PM
Rainmaker
1,296,172
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'd target the Canadians and the UK people.  Largest chance of success there due to the large number of people.

Dec 30, 2015 12:52 AM
Rainmaker
1,822,013
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

direct mail

Dec 29, 2015 12:45 PM
Rainmaker
3,403,514
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Still Direct mail on this one  Corefact

Dec 29, 2015 12:12 PM
Ambassador
3,694,579
Patricia Kennedy
Redfin - Washington, DC
Home in the Capital

I'd do direct mail - probably a combination of post cards or targeted hyper-local newsletters.

Dec 29, 2015 06:15 AM
Rainmaker
4,798,469
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

If I wanted to reach them, I would try letters by mail.

Dec 29, 2015 03:54 AM
Rainmaker
5,770,179
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would use direct mail. Your tax records should provide the addresses of the owners.

Dec 29, 2015 03:14 AM
Rainmaker
5,329,160
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

ditto to what Val said.... that's the path of least resistance and the easiest way to see a return on your marketing investment....direct mail would be my method....

Dec 29, 2015 02:54 AM
Rainmaker
528,103
Jeffrey Jones
AZ Home Seekers - San Tan Valley, AZ
AZ Home Seekers, azhomeseekers.com

I always follow the money. Its great to do business with a millionaire but its better to have access someone who deals with 100's of them. I always ask for personal banker info when dealing with high dollar clients and then follow the money. Once you build a relationship they will let you send them a deal of the month or something. As long as they don't feel spammed most don't mind, and it gives them something of value to offer. good luck.

 

Dec 29, 2015 02:22 AM
Rainer
267,076
Caroline Gerardo
Pinnacle Home Loans - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

What specific sale price are you targeting? and zip code then I can give you a plan I do a big number of Florida purchase loans to foreign nationals.

Canadians and UK are mostly english speaking (some french) Connect with the top investment agents in Toronto Montreal Quebec City and Halifax  (East Coast is where 90% of Canadians are coming from for Florida -proximity and cheaper than west coast)  Translate your website into Canadian French.

What are Canadians looking for?  A deal, a bargain, warm weather as investment to rent and gain value

UK buyers are different

#1 you need listings to advertise to them with video, and great images, rent estimates, net cost sheet, numbers

#2 forget the gurus who tell them to buy in a LLC or any venue where they paid $5000 for a class.

Know your market like the old fashioned paper boy who collected payment at the door.

Be a resource:  weather reports, repair experts, insurance agent , lender, rental management company who is 1000% honest

If you choose to market to Germans, learn the language or hire someone who speaks fluently.  I work with a number of Chinese and Arabic buyers and even though they speak english I studied Manadarin and Farsi to be able to be trusted. (I'm a blonde woman and they prefer to work with a man who is similar - I can't be that but I can be expert at what I do)

 

Dec 29, 2015 02:17 AM
Rainmaker
494,691
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Out of state owners are some of the easiest to work with. Market to them just like anybody else. postcards

Dec 29, 2015 01:35 AM