I market it with knowledge. First you need to know what cap rate, cash on cash, and IRR is and how to properly calculate it. you also need a complete team from the lenders to the inspectors to the property manager. You also need to evaluate what the saturation level is of a neighborhood and an area. If you can do all of that and some more and you have the educational background for investment then you would get the platforms you need.

The same way as anyone else. Most of all; do not waste your time when you have an investor that expects you to give more than anyone else. Either the numbers work, or they don't.

It is not descriptions. Bottom line economic analysis

Past appreciation rates.

Cash flow, 

ROI

If it is flip add the suggested improvements 

Do not do all work for them. 

For my investors, I'm looking online and in the MLS.  Most investors have realtors working for them in this capacity.  I also network with other realtors.  For example, I'm closing escrow today on an investor purchase.  7 day escrow, all cash, non-contingent, no inspections, etc.  You know, the dream buyer for a listing agent!  Escrow was smooth, sellers are very happy (we met and beat their expectations and conditions).  The agent is now going to let me know the next time she has a similar listing and my buyers are her "go to" buyers.

I have a few of these relationships already and a few agents who look for our listings because of the home quality and hassle free escrows.

Price. They'll find it. You might find some investors groups on facebook and linked in.

Facebook offers a number of real estate investor groups you can join and use for marketing

Investors overwhelming use Loopnet and Craigslist.

In addition, you should be writing down the telephone number on every 'investor type' sign you see. "Cash for your house any condition!" Investor grade properties is becoming increasingly hard to find, so having a LIST of investors...your private list....will prove incredibly valuable.

But, when you write down those number, give them a call.

"What type of investment property are you looking for?>

"3/2/2, block constructed SFH."

"Excellent, I see a lot of those. What is the source of your funding?

"Cash," they respond.

"Do you have 100 percent control, and decision making authority over that money?"  

"Well, ahhh, it depends on the structure of the deal."  RED FLAG....this guy was just released from a 'get rich quick investing in real estate with none of your own money" seminar.

I call many personally

Good morning Angelia. If there are sharp investors in your area, they will most likely find you. There should also be real estate investor group, they should be pretty easy to find.

Let agents in your area know you have a property that may interest investors. Network with CPAs and lawyers who are likely to have investor clients. 

There are numerous websites and newsgroups for commercial investors, but for a simple "investor special" type home most will be scanning the mls list looking for them.

The MLS is where I find most of mine.

I use keywords that investors look for that come up in the search engines. Cash flow, leverage, investment, return, margins are all good words.

If you cannot find one, build one for yourself.

Just building a database over time is what I do. Everytime you run into an investor get his info for a "perfect opportunity" if it comes up.

Angelia,
Most investors use lenders and they use title companies who work well with investors. Find those lenders, banks, hard money, etc. and the right tile company reps and you are well on your way. Don’t forget www.meetup.comgroups for investors in your area.

Regular marketing will reach investors. I sell a lot of bank owned homes and i built a database of local and out of town investors, make lots of notes and when i get a new home geared to investors, call them up, get them all in and tell them to put in their highest and best offers.

Craigslist is swimming with investors.

I never have problems with photo scraping. 

You should have all of your investor prospects in your database with the ability to email alerts on available properties.

The question is great and asnswers are right!

Great answers from AR memebers.

Promote cap rates and ARV (after repair value).  If you do a CMA do one for sale and one for rental.  Also try to find investor groups in your area.

I've spent a lot of time cultivating relationships with investors and usually don't list investor specials on the MLS. Just call/email/send letters to targets and tell them what I've got. I usually get 3 - 10 responses and multiple offers.

The way I first identified potential investors is by doing a targeted tax record search. Looked for cash buyers in the proximity of the subject property - dig a little bit and you can see who then listed/sold a flip or new construction. The buyer names are often LLCs so it's pretty easy to pick them out.

Then looked at state LLC records, found names and addresses, did a little cyber stalking and often found emails and phone numbers.

I have a nice stable of investor buyers who I can tap whenever something comes my way. The investors come in unrepresented (I don't do dual agency) and the sellers save the buyer agent commission. They usually Net more with this process than they would on the open market.

PLUS no showings, no photos, no clean up, no marketing costs. Investors are usually flexible about move out date, so we often arrange closing so seller gets the cash, then give them a couple weeks (I usually negotiate no rent back fee) to move out. Usually the sellers can leave any junk behind as well. My sellers love it.

Occasionally I'll get the outsale listing, but am very careful to avoid that conversation until after it's under contract. No perception (or temptation!) of bias.

Investors want numbers-to be effective you need to know them. ROI, ROE, rent roll, Schedule E, etc is what they look for.

 Good morning Candice. It seems as if Joe has the answer for you.

Angelia Bynum It depends on the property and location. Good question!

Cash Cow , Throws off great Tax shelter , Others will help you build equity

There are many ways to market to investors online and offline all around the world.  Many platforms exist.