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I like to get a handwritten note with paper mail. Seldom get them but often send them.
West Lafayette, IN
Being able to read real reviews on the various platforms they may be active on, seeing how productive and knowledgable they are, and being able to check references. Hiring a realtor is no different than hiring an employee.
Give me more personal contact and less fluff.
Try to reach to people in person. Leave a card goes to the trash can instantly. Try to do something that will make an impression and a difference. Try different things consistently.....
I like a fact filled truthful presentation.
Brooklynn Shull - some interesting ads, perhaps? Not so run-of-the-mill just listed just sold new listing etc...
We always think that hand written notes are best. It adds the personal touch.
I am to old to fall for dumb marketing stuff
Clear and accurate, maps, photos and information.
Always makes me wonder when they screw up the map or mls description.
Don't ask us, ask yourself.
Why did you spend the money you spent on whatever was the last five things purchased? (Hint: it is one of four reasons)
There is most certainly very precise science behind it.
Two things are valued by your generation that does not hold the same weight with the 50+ group. The message that more easily resonates with each group is different.
The homeowner with 1.5 mill in equity has very different value points than the 5% down, FHA first time buyer.
An increasingly segmented society makes cosmic answers meaningless, however, the answers you seek exist within your own experience as a consumer.
The VERY BEST marketing leaves the consumer thinking they were not the targets of marketing.
All the marketing in the world won't get me interested in something I don't want or need. So, I like the honest straight forward approach that says if you're interested in buying xxxx, than this is why you should look at xxx or chose me to help you.
I grew up in real estate and never had to look beyond my parents for a realtor, so I couldn't even tell you what RE advertising looks like from a consumer perspective since I've never had to look at it that way.
You should ask of your community. A
There are a number of "strategies" that can work. Whatever strategy is used, it needs to be as personalized as possible, which I know is not easy in many cases. In any case, you have to target market.... and let your prospects know how it is going to solve their specific problem or problems.