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Brooklynn, you may find a greater 'CONSUMER POINT OF VIEW' by posting you question on a consumer web platform.
Some report there are nearly 2 million real estate agents in the USA. A unique strategy may be hard to find. A seemingly unique strategy in your location, however, has greater potential.
Based on your image I assume you are a member of the emerging sharing economy and have been using 'enableling' tools most of your life. Indianapolis, a very progressive city, would be perfect for expanding the message of empowerment to your preferred (people like you) client base.
Stop listening to the real estate marketing experts and start listening to your generation. ASK them what they 'hope' for when they consider buying or selling real estate. When you squeeze deeper than the third level you will have something to act upon.
Fun marketing? It's all incredibly serious...and when it succeeds...then it's FUN.
To challenge your 'run-of-the-mill' concept....if it working...pay attention to it. Disney is crowded because there is good stuff there. The reason venues are empty, restaurants vacant, businesses starving is they found a unique position that nobody wanted.
Customize what exists today, mostly created in the last century, and conform it to the expectation of YOUR generation. That will be fun.
Test frequently, fail as fast as possible, and ride hard that which succeeds.
Then keep the secret sauce, well secured.
Michael J. Perry
What's your brand? What's your message? Define those and you'll know how to reach your market.
Michael J. Perry
Hi Brooklynn, I use video and humor in my marketing.
We try to put the funny stuff at the end so people will watch it all the way till the end.
This is a listing video. I also do local videos.
Then for fun....check this out.......https://youtu.be/4jFmjJS1mCk
I'd love your feed back.
One hard fast rule in marketing is that no one size fits all. Each market is distinct and unique, so what works in the Napa Valley of California will not work in San Francisco, Key Largo, Connecticut, Las Vegas...Google search will show different results in different cities in the US, they know that. This is why we always travel to that person's marketplace, so that we can come up with a strategy that works. A
I am a firm believer in video emails like bombomb, the insights are great and its something different for the clients.
I use honesty...it works the best
Annette Lawrence , Palm Harbor, FL 727-420-4041 and Val Evans have given you two amazing answers! Your brand/message is your "voice", know what you want to say and then make sure everything you do is with that voice. Know your target audience and how to speak to them too. Are you only targeting Gen-X? Are you only targeting people with multi-million dollar homes? Joining the local country club or yacht club is a great way to find rich clients, but if your marketing is targeting the hip and young 20 somethings looking for an appartment... you should be joining the local night club instead!
If you're looking to get away from the "stuffy corporate stuff", and who can blame you, look at stuff like "The Broke Agent." They are a comedy site more than anything else, but they are speaking to a wide range of people but still hit the funny and I think target towards people in their 30s (judging by the age of the actors).
Back MANY years ago when Star Trek was having it's big 25th anniversary, my parents did mailers where they wore Starfleet uniforms and I think my mom had Spock ears on. I really wish we still had a sample around. They also did other holiday themed funny ones. Didn't drum up any business directly and those were DEFINITELY unique and outside the box.
What makes you unique, Brooklynn? That's where I would start.